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D

Dana‐Nicoleta Lascu

University of Richmond

20H指数
75论文数
1.7K被引数
收录论文 10
发表时间
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From Research to Recognition: A Dual-Path Digital Marketing Framework for Academic Branding and Knowledge Dissemination从研究到认可：一个用于学术品牌建设和知识传播的双路径数字营销框架
errJournal of Global Marketing
IF4.3
err2025-09-24
err0
PREAI
errSakshi Kathuria; Quan Xie; Li Huang; Kimmy Chan; Dana-Nicoleta Lascu; Ajay K. Manrai
err分享
err收藏
How to Bridge the Communication Gap Between and Within Marketing Theory and Practice? The Digital, Engagement, Storytelling, Time, Innovation, Network, and Yield (DESTINY) Strategy如何弥合营销理论与实践之间及内部的沟通差距？数字、参与、叙事、时间、创新、网络和收益（DESTINY）战略
errJournal of Global Marketing
IF4.3
err2025-05-31
err0
PREAI
errWeng Marc Lim; Sakshi Kathuria; Quan Xie; Kimmy Chan; Dana Lascu; Ajay K. Manrai
err分享
err收藏
A moderated mediation approach to deciphering the effects of leader knowledge hiding behaviour in industry 4.0
errKNOWLEDGE MANAGEMENT RESEARCH & PRACTICE
IF3.8
err2024-10-14
err0
PREAI
errRaj, Sahil; Singh, Amanpreet; Kajla, Tanveer; Lascu, Dana-Nicoleta
err分享
err收藏
Crafting Excellence: Publication Tips from the Editors of Journal of Global Marketing
errJOURNAL OF GLOBAL MARKETING
IF4.3
err2024-09-28
err4
PREAI
errLim, Weng Marc; Lascu, Dana; Gandhi, Shiri; Kumar, Bipul; Mady, Tarek; Sun, Qin; Manrai, Ajay K.
err分享
err收藏
Green smartphone purchase intentions: A conceptual framework and empirical investigation of Indian consumers
errJOURNAL OF CLEANER PRODUCTION
IF10
err2023-06-01
err14
PREAI
errRaj, Sahil; Singh, Amanpreet; Lascu, Dana-Nicoleta
err分享
err收藏
Luxury goods and their counterfeits in Sub-Saharan Africa: a conceptual model of counterfeit luxury purchase intentions and empirical test
errASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
IF5.1
err2021-09-22
err9
PREAI
errSengabira Ndereyimana, Charmant; Lau, Antonio K. W.; Lascu, Dana-Nicoleta; Manrai, Ajay K.
err分享
err收藏
Dynamics of country image: evidence from Malaysia
errASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
IF5.1
err2020-01-17
err13
PREAI
errLascu, Dana-Nicoleta; Ahmed, Zafar U.; Ahmed, Irfan; Min, Tan Hui
err分享
err收藏
Magazine online advertising in France and the United States
errJOURNAL OF FASHION MARKETING AND MANAGEMENT
IF3.3
err2016-03-14
err0
PREAI
errLascu, Dana-Nicoleta; Marcheva, Marta; Thieringer, Kendree
err分享
err收藏
Competitive Irrationality in Transitional Economies: Are Communist Managers Less Irrational?
errJOURNAL OF BUSINESS ETHICS
IF6.7
err2007-12-06
err17
PREAI
errBrouthers, Lance E.; Lascu, Dana-Nicoleta; Werner, Steve
err分享
err收藏
Post-communist consumer ethics: The case of Romania
errJOURNAL OF BUSINESS ETHICS
IF6.7
err2004-09-01
err33
PREAI
errAl-Khatib, JA; Robertson, CJ; Lascu, DN
err分享
err收藏

研究方向

暂无研究方向
合作学者
合作期刊
W
Weng Marc Lim
H 指数: 75 · 论文数: 410
Z
Zafar U. Ahmed
H 指数: 38 · 论文数: 222
L
Lance Eliot Brouthers
H 指数: 36 · 论文数: 141
S
Steve Werner
H 指数: 32 · 论文数: 110
A
Ajay K. Manrai
H 指数: 29 · 论文数: 135
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