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A

Ajay K. Manrai

university of delaware

29H指数
135论文数
3.1K被引数
收录论文 25
发表时间
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Not Just Another Publication: Storytelling as the Missing Link Between Journal Quality and Publication Quality不仅仅是一篇出版物：讲故事作为期刊质量与出版物质量之间的缺失环节
errJournal of Global Marketing
IF4.3
err2026-05-31
err0
errOAAI
errWeng Marc Lim; Ajay K. Manrai
err分享
err收藏
No Time, No Money for Research? Some Pragmatic Advice for Productive and Sustainable Publishing没有时间、没有经费做研究？提高出版效率与可持续性的实用建议
errJournal of Global Marketing
IF4.3
err2026-05-28
err0
PREAI
errWeng Marc Lim; Ajay K. Manrai
err分享
err收藏
A longitudinal study in masstige marketing: The role of cognitive-affective personality system model.对大众精品市场营销的纵向研究：认知-情感人格系统模型的作用
errJournal of Retailing and Consumer Services
IF13.1
err2026-05-20
err0
PREAI
errMuskan Chaurasia; Ajay K. Manrai; Rajeev Kumar Panda
err分享
err收藏
Peer Review as Professional Development同行评审作为专业发展
errJournal of Global Marketing
IF4.3
err2026-03-31
err0
errOAAI
errWeng Marc Lim; Ajay K. Manrai
err分享
err收藏
Reviewer Expectations Across Peer Review Rounds审稿人期望在同行评审各阶段的变化
errJournal of Global Marketing
IF4.3
err2026-01-01
err1
PREAI
errDwivedi, Abhishek; Marc Lim, Weng; Wa Chan, Kimmy; Huang, Li; Suttikun, Chompoonut; Manrai, Ajay K.
err分享
err收藏
Global Marketing Research: Gains, Gaps, and Guardrails
errJournal of Global Marketing
IF4.3
err2025-12-01
err2
PREAI
errLim, Weng Marc; Sethuraman, Raj; C. Jain, Dipak; Huang, Li; Souda, Prerit; K. Manrai, Ajay
err分享
err收藏
From Research to Recognition: A Dual-Path Digital Marketing Framework for Academic Branding and Knowledge Dissemination从研究到认可：一个用于学术品牌建设和知识传播的双路径数字营销框架
errJournal of Global Marketing
IF4.3
err2025-09-24
err0
PREAI
errSakshi Kathuria; Quan Xie; Li Huang; Kimmy Chan; Dana-Nicoleta Lascu; Ajay K. Manrai
err分享
err收藏
How to Bridge the Communication Gap Between and Within Marketing Theory and Practice? The Digital, Engagement, Storytelling, Time, Innovation, Network, and Yield (DESTINY) Strategy如何弥合营销理论与实践之间及内部的沟通差距？数字、参与、叙事、时间、创新、网络和收益（DESTINY）战略
errJournal of Global Marketing
IF4.3
err2025-05-31
err0
PREAI
errWeng Marc Lim; Sakshi Kathuria; Quan Xie; Kimmy Chan; Dana Lascu; Ajay K. Manrai
err分享
err收藏
AI's Impact on Academic Research Integrity: Guidelines from the Editors of Journal of Global Marketing
errJOURNAL OF GLOBAL MARKETING
IF4.3
err2025-04-10
err0
PREAI
errGandhi, Shiri; Ahmed, Muhammad S.; Huang, Li; Behl, Abhishek; Manrai, Ajay K.
err分享
err收藏
Guidelines for Data Collection and Analysis: Considerations for Informed Marketing in a Globalized World
errJOURNAL OF GLOBAL MARKETING
IF4.3
err2025-02-12
err0
PREAI
errLim, Weng Marc; Sethuraman, Raj; Kathuriae, Sakshi; Manrai, Ajay K.
err分享
err收藏
Guidelines for Developing a New Research Stream: Lessons from Customer Engagement Research
errJOURNAL OF GLOBAL MARKETING
IF4.3
err2024-12-20
err2
PREAI
errBrodie, Roderick J.; Lim, Weng Marc; Gandhi, Shiri; Manrai, Ajay K.
err分享
err收藏
Crafting Excellence: Publication Tips from the Editors of Journal of Global Marketing
errJOURNAL OF GLOBAL MARKETING
IF4.3
err2024-09-28
err4
PREAI
errLim, Weng Marc; Lascu, Dana; Gandhi, Shiri; Kumar, Bipul; Mady, Tarek; Sun, Qin; Manrai, Ajay K.
err分享
err收藏
Conspicuous consumption: A meta-analytic review of its antecedents consequences, and moderators
errJOURNAL OF RETAILING
IF10.2
err2022-10-01
err42
PREAI
errKumar, Bipul; Bagozzi, Richard P.; Manrai, Ajay K.; Manrai, Lalita A.
err分享
err收藏
Luxury goods and their counterfeits in Sub-Saharan Africa: a conceptual model of counterfeit luxury purchase intentions and empirical test
errASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
IF5.1
err2021-09-22
err9
PREAI
errSengabira Ndereyimana, Charmant; Lau, Antonio K. W.; Lascu, Dana-Nicoleta; Manrai, Ajay K.
err分享
err收藏
Purchasing behaviour for environmentally sustainable products: A conceptual framework and empirical study
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2017-01-01
err220
PREAI
errKumar, Bipul; Manrai, Ajay K.; Manrai, Lalita A.
err分享
err收藏
MDS maps for product attributes and market response: An application to scanner panel data
errthe academy of marketing science
IF4.9
err1999-11-01
err20
PREAI
errAndrews, RL; Manrai, AK
err分享
err收藏
Feature-based elimination: Model and empirical comparison
errEUROPEAN JOURNAL OF OPERATIONAL RESEARCH
IF6
err1998-12-01
err11
PREAI
errAndrews, RL; Manrai, AK
err分享
err收藏
Modeling and measurement methodology in consumer perceptions, preference, consideration, and choice behavior
errEUROPEAN JOURNAL OF OPERATIONAL RESEARCH
IF6
err1998-12-01
err0
PREAI
errManrai, AK
err分享
err收藏
Two-stage discrete choice models for scanner panel data: An assessment of process and assumptions扫描仪面板数据的两阶段离散选择模型: 过程和假设的评估
errEUROPEAN JOURNAL OF OPERATIONAL RESEARCH
IF6
err1998-12-01
err30
PREAI
errManrai, AK; Andrews, RL
err分享
err收藏
Simulation experiments in choice simplification: The effects of task and context on forecasting performance
errJOURNAL OF MARKETING RESEARCH
IF5
err1998-05-01
err26
PREAI
errAndrews, RL; Manrai, AK
err分享
err收藏

研究方向

暂无研究方向
合作学者
合作期刊
R
Richard P. Bagozzi
H 指数: 122 · 论文数: 518
W
Weng Marc Lim
H 指数: 75 · 论文数: 410
W
Wayne S. DeSarbo
H 指数: 56 · 论文数: 445
R
Roderick J. Brodie
H 指数: 53 · 论文数: 218
J
Jehoshua Eliashberg
H 指数: 45 · 论文数: 107
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