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Quan Xie

southern methodist university

18H指数
29论文数
972被引数
收录论文 14
发表时间
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How Women Respond to Computer-Generated Inclusive Advertising: Advocating for Body Positivity in the Age of AI女性如何回应计算机生成的包容性广告：在人工智能时代倡导身体积极性
errJournal of Advertising
IF7
err2026-04-07
err0
PREAI
errQuan Xie; Sidharth Muralidharan; Joe Phua
err分享
err收藏
From Research to Recognition: A Dual-Path Digital Marketing Framework for Academic Branding and Knowledge Dissemination从研究到认可：一个用于学术品牌建设和知识传播的双路径数字营销框架
errJournal of Global Marketing
IF4.3
err2025-09-24
err0
PREAI
errSakshi Kathuria; Quan Xie; Li Huang; Kimmy Chan; Dana-Nicoleta Lascu; Ajay K. Manrai
err分享
err收藏
How to Bridge the Communication Gap Between and Within Marketing Theory and Practice? The Digital, Engagement, Storytelling, Time, Innovation, Network, and Yield (DESTINY) Strategy如何弥合营销理论与实践之间及内部的沟通差距？数字、参与、叙事、时间、创新、网络和收益（DESTINY）战略
errJournal of Global Marketing
IF4.3
err2025-05-31
err0
PREAI
errWeng Marc Lim; Sakshi Kathuria; Quan Xie; Kimmy Chan; Dana Lascu; Ajay K. Manrai
err分享
err收藏
Curbing misinformation dissemination in influencer marketing: how misinformation interventions affect endorsement effectiveness遏制网红营销中的虚假信息传播：虚假信息干预如何影响代言效果
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2025-04-03
err1
PREAI
errQuan Xie; Mengtian Jiang; Yang Feng; Joe Phua
err分享
err收藏
Prosocial Campaigns With Virtual Influencers: Stories, Messages, and Beyond具有虚拟影响者的亲社会运动: 故事，消息和超越
errINTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION
IF4.9
err2024-08-14
err3
PREAI
errKim, Eunjin; Xie, Quan; Hong, Joo-Wha; Kim, Hye Min
err分享
err收藏
Who will buy the idea of non-fungible token (NFT) marketing? Understanding consumers' psychological tendencies and value perceptions of branded NFTs
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2023-09-27
err14
PREAI
errXie, Quan; Muralidharan, Sidharth; Edwards, Steven M.
err分享
err收藏
It's a comparison game! The roles of social comparison, perceived exclusivity and perceived financial benefits in non-fungible token marketing
errJOURNAL OF RESEARCH IN INTERACTIVE MARKETING
IF11.6
err2023-07-01
err5
PREAI
errXie, Quan; Muralidharan, Sidharth
err分享
err收藏
Promoting corporate social responsibility message in COVID-19 advertising: How threat persuasion affects consumer responses to altruistic versus strategic CSR
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2022-09-01
err14
errOAAI
errXie, Quan; Wang, Tianjiao (Grace)
err分享
err收藏
How to strategically disclose sponsored content on Instagram? The synergy effects of two types of sponsorship disclosures in influencer marketing
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2022-06-09
err20
PREAI
errXie, Quan; Feng, Yang
err分享
err收藏
Something social, something entertaining? How digital content marketing augments consumer experience and brand loyalty社交，娱乐？数字内容营销如何增强消费者体验和品牌忠诚度
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2020-07-02
err83
PREAI
errLou, Chen; Xie, Quan
err分享
err收藏
Does non-hard-sell content really work? Leveraging the value of branded content marketing in brand building
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2019-05-29
err41
PREAI
errLou, Chen; Xie, Quan; Feng, Yang; Kim, Wonkyung
err分享
err收藏
The Key to 360-Degree Video Advertising: An Examination of the Degree of Narrative Structure
errJOURNAL OF ADVERTISING
IF7
err2019-04-26
err36
PREAI
errFeng, Yang; Xie, Quan; Lou, Chen
err分享
err收藏
Measuring the content characteristics of videos featuring augmented reality advertising campaigns
errJOURNAL OF RESEARCH IN INTERACTIVE MARKETING
IF11.6
err2018-10-08
err16
PREAI
errFeng, Yang; Xie, Quan
err分享
err收藏
Examining User Participation and Network Structure via an Analysis of a Twitter-Supported Conference Backchannel
errJOURNAL OF EDUCATIONAL COMPUTING RESEARCH
IF4.9
err2018-08-03
err8
PREAI
errXie, Quan; Luo, Tian
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
W
Weng Marc Lim
H 指数: 75 · 论文数: 417
A
Ajay K. Manrai
H 指数: 29 · 论文数: 135
J
Joe Phua
H 指数: 27 · 论文数: 63
S
Steven M. Edwards
H 指数: 27 · 论文数: 56
C
Chen Lou
H 指数: 27 · 论文数: 82
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