Shrihari Sridhar

Texas A&M University

H指数:27

被引数:2,950

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Return on AI (RoAI): A framework for assessing AI investments in the marketing organization

AI投资回报（RoAI）：评估营销组织中AI投资的一个框架

Journal of the Academy of Marketing Science

IF10.1

2026-10-210

OAAI

Agentic AI and the New Architecture of Marketing Relationships

智能体AI与营销关系的新架构

Journal of Marketing

IF10.4

2026-08-210

PRE

Research-Driven Apps: The Last Mile of Marketing Scholarship

研究驱动型应用：市场营销学研究的最后一公里

Journal of Marketing

IF10.4

2026-08-100

PRE

AI for All or for the Privileged Few? Inequality Risks in Global Education

人工智能是为了所有人还是少数特权者？全球教育中的不平等风险

JOURNAL OF PUBLIC POLICY & MARKETING

IF4.7

2026-06-100

PRE

The Economic Consequences of Risk Absorption in Business-to-Business Relationships: Evidence from Indirect Auto Lending

企业间关系中风险吸收的经济后果：来自间接汽车贷款的证据

Journal of Marketing Research

IF5

2026-06-020

PRE

Analyzing consumer behavior during virtual reality product exploration in e-commerce

分析电子商务中虚拟现实产品探索期间的消费者行为

Journal of Business Research

IF9.8

2026-04-010

PRE

Opportunity Management for Business-to-Business (B2B) Service Organizations: A Theory-Informed Decision Support Framework

B2B服务组织的机会管理：一个基于理论的信息化决策支持框架

Production and Operations Management

IF5.1

2025-12-030

PRE

How Fatal School Shootings Impact a Community's Consumption

校园枪击案如何影响社区消费

Journal of Marketing Research

IF5

2025-10-070

PRE

From JM as Catalyst to JM as Community: Positive, Bold, and Pragmatic

从JM作为催化剂到JM作为社区：积极、大胆且务实

Journal of Marketing

IF10.4

2025-10-060

PRE

Platform customer misconduct: A conceptual framework for research and practice

平台客户不当行为：研究与实践中的一项概念框架

Journal of the Academy of Marketing Science

IF10.1

2025-08-070

PRE

Value-Partitioning of Sales Contribution in Business Markets

业务市场中销售贡献的价值分割

international journal of operations production management

IF5.1

2025-04-230

PRE

Constructive Peer Review Made Practical: A Guide to the EMPATHY Framework

构建性同行评审的实践指南：EMPATHY框架

JOURNAL OF MARKETING

IF10.4

2025-02-040

PRE

AI-Driven Marketing Personalization: Deploying Convolutional Neural Networks to Decode Consumer Behavior

INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION

IF4.9

2024-12-061

PRE

Communicating with B2B buyers after Dropping the Ball: Using digital and non-digital communication formats to recover from salesperson transgressions

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2024-06-014

PRE

The Value of Safety Training for Business-to-Business Firms

JOURNAL OF MARKETING RESEARCH

IF5

2024-03-071

Paradigms for Progress: An Anomaly-First Framework for Paradigm Development

JOURNAL OF MARKETING

IF10.4

2023-09-192

Building effective inside-outside sales rep dyads: A collaboration perspective

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

IF10.1

2023-07-080

PRE

We are not on the same page: The effects of salesperson trust overestimation on customer satisfaction and relationship performance

INDUSTRIAL MARKETING MANAGEMENT

IF7.5

2023-02-015

PRE

JM: Promoting Catalysis in Marketing Scholarship

JOURNAL OF MARKETING

IF10.4

2022-10-107

PRE

Novel Application of Predictive Modeling: A Tailored Approach to Promoting HCC Surveillance in Patients With Cirrhosis

CLINICAL GASTROENTEROLOGY AND HEPATOLOGY

IF12

2022-08-018

Shrihari Sridhar

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