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M

Murali K. Mantrala

University of Kansas

34H指数
97论文数
3.7K被引数
收录论文 37
发表时间
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What is happening to my categories? Differential effects of a radical store transformation on category sales我的类别发生了什么？激进库存转变对类别销售额的差异化影响
errJournal of Retailing
IF10.2
err2026-04-17
err0
PREAI
errMarleen Hermans; Els Breugelmans; Felix Lehmkuhle; Manfred Krafft; Mirja Kroschke; Murali Mantrala
err分享
err收藏
Sales force motivation, control system, and compensation & incentive research in the first half of the 21st century
errJournal of Personal Selling & Sales Management
IF3.5
err2026-02-04
err0
PREAI
errMurali K. Mantrala; Drew Franklin; Tim Kalwey; Manfred Krafft; Yeji Lim; Deva Rangarajan
err分享
err收藏
Drivers of B2B sales force decline and growth
errJOURNAL OF PERSONAL SELLING & SALES MANAGEMENT
IF3.5
err2025-10-01
err0
PREAI
errSinha, Prabhakant; Shastri, Arun; Lorimer, Sally; Mantrala, Murali
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err收藏
Holistic Selling: An Emerging Paradigm in B2B Markets
errJournal of Marketing
IF10.4
err2025-07-28
err0
PREAI
errTim Kalwey; Manfred Krafft; Yeji Lim; Murali K. Mantrala
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err收藏
Can crowdsourcing improve prediction accuracy in fashion retail buying?
errJOURNAL OF RETAILING
IF10.2
err2024-09-01
err0
PREAI
errKamran-Disfani, Omid; Mantrala, Murali
err分享
err收藏
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2024-05-01
err2
PREAI
errTang, Yihui Elina; Mantrala, Murali K.
err分享
err收藏
What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers (May, 10.1007/s11747-023-00946-2, 2023)
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2023-06-28
err1
errOAAI
errBreugelmans, Els; Hermans, Marleen; Krafft, Manfred; Kroschke, Mirja; Lehmkuhle, Felix; Mantrala, Murali
err分享
err收藏
What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2023-05-30
err3
PREAI
errBreugelmans, Els; Hermans, Marleen; Krafft, Manfred; Kroschke, Mirja; Lehmkuhle, Felix; Mantrala, Murali
err分享
err收藏
Keyword portfolio optimization in paid search advertising
errEUROPEAN JOURNAL OF OPERATIONAL RESEARCH
IF6
err2022-12-01
err8
errOAAI
errSymitsi, Efthymia; Markellos, Raphael N.; Mantrala, Murali K.
err分享
err收藏
Cross-border marketing ecosystem orchestration: A conceptualization of its determinants and boundary conditions跨境营销生态系统编排: 其决定因素和边界条件的概念化
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2022-06-01
err11
PREAI
errHewett, Kelly; Hult, G. Tomas M.; Mantrala, Murali K.; Nim, Nandini; Pedada, Kiran
err分享
err收藏
Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven research
errJOURNAL OF RETAILING
IF10.2
err2022-03-01
err61
PREAI
errTimoumi, Ahmed; Gangwar, Manish; Mantrala, Murali K.
err分享
err收藏
The path of support-to-sales: mediating role of seller collaborative information exchange in social commerce
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2020-10-27
err13
PREAI
errChen, Li; Zhu, Fengxia; Mantrala, Murali
err分享
err收藏
Seller creative selling in social commerce
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2020-04-23
err8
PREAI
errChen, Li; Zhu, Fengxia; Mantrala, Murali; Wang, Na
err分享
err收藏
Strategic information management in a distribution channel
errJOURNAL OF RETAILING
IF10.2
err2019-03-01
err40
PREAI
errGuan, Xu; Mantrala, Murali; Bian, Yiwen
err分享
err收藏
Optimal depth and timing of price promotions in a vertically differentiated product line
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2018-02-01
err2
PREAI
errZhang, Zelin; Dong, Xiaodan; Mantrala, Murali; Zhang, Yihao
err分享
err收藏
A Meta-Analysis of Marketing Communication Carryover Effects
errJOURNAL OF MARKETING RESEARCH
IF5
err2017-12-01
err37
PREAI
errKoehler, Christine; Mantrala, Murali K.; Albers, Soenke; Kanuri, Vamsi K.
err分享
err收藏
The impact of retail store format on the satisfaction-loyalty link: An empirical investigation
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2017-08-01
err72
PREAI
errKamran-Disfani, Omid; Mantrala, Murali K.; Izquierdo-Yusta, Alicia; Pilar Martinez-Ruiz, Maria
err分享
err收藏
Optimizing a Menu of Multiformat Subscription Plans for Ad-Supported Media Platforms
errJOURNAL OF MARKETING
IF10.4
err2017-03-01
err18
PREAI
errKanuri, Vamsi K.; Mantrala, Murali K.; Thorson, Esther
err分享
err收藏
The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions
errJOURNAL OF RETAILING
IF10.2
err2015-12-01
err78
PREAI
errKrafft, Manfred; Goetz, Oliver; Mantrala, Murali; Sotgiu, Francesca; Tillmanns, Sebastian
err分享
err收藏
Special Issue: Multi-Channel Retailing
errJOURNAL OF RETAILING
IF10.2
err2015-06-01
err1
PREAI
errBrown, Steven P.; Mantrala, Murali K.
err分享
err收藏

研究方向

暂无研究方向
合作学者
合作期刊
G
G. Tomas M. Hult
H 指数: 92 · 论文数: 310
S
Steven P. Brown
H 指数: 71 · 论文数: 322
B
Barbara E. Kahn
H 指数: 51 · 论文数: 153
E
Esther Thorson
H 指数: 48 · 论文数: 215
陈利 封面图
陈利 (Li Chen)
H 指数: 47 · 论文数: 488
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