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R

Rebecca J. Slotegraaf

United States Air Force

20H指数
33论文数
3.9K被引数
收录论文 21
发表时间
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Cementing JM ’s Impact on the Marketing Eco system: Empirical Execution巩固JM对营销生态系统的影响：实证执行
errJournal of Marketing
IF10.4
err2026-03-25
err0
PREAI
errJan-Benedict E.M. Steenkamp; Marc Fischer; Kelly L. Haws; Maura L. Scott; Rebecca J. Slotegraaf
err分享
err收藏
Cementing JM 's Impact on the Marketing Ecosystem: Advancing Big Ideas固化JM对营销生态系统的影响：推进宏伟构想
errJournal of Marketing
IF10.4
err2025-09-24
err0
PREAI
errJan-Benedict E.M. Steenkamp; Marc Fischer; Kelly L. Haws; Maura L. Scott; Rebecca J. Slotegraaf
err分享
err收藏
Effects of advertising and R&D on spillovers from a rival's bankruptcy广告和研发对竞争对手破产溢出的影响
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2023-04-11
err3
errOAAI
errJindal, Niket; Slotegraaf, Rebecca J.
err分享
err收藏
Pandemics and marketing: insights, impacts, and research opportunities
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2021-05-12
err90
errOAAI
errDas, Gopal; Jain, Shailendra Pratap; Maheswaran, Durairaj; Slotegraaf, Rebecca J.; Srinivasan, Raji
err分享
err收藏
Catalyst commentary: Paving a path for a post-COVID-19 innovative environment
errJOURNAL OF PRODUCT INNOVATION MANAGEMENT
IF8
err2021-04-22
err6
PREAI
errSlotegraaf, Rebecca J.; Noble, Charles H.; Spanjol, Jelena
err分享
err收藏
Using product development information to spur the adoption of continuous improvement products利用产品开发信息促进持续改进产品的采用
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2020-06-10
err8
errOAAI
errHo-Dac, Nga N.; Kumar, Minu; Slotegraaf, Rebecca J.
err分享
err收藏
Branded Apps and Their Impact on Firm Value: A Design Perspective
errJOURNAL OF MARKETING RESEARCH
IF5
err2019-01-03
err79
PREAI
errBoyd, D. Eric; Kannan, P. K.; Slotegraaf, Rebecca J.
err分享
err收藏
Green Claims and Message Frames: How Green New Products Change Brand Attitude绿色声明与信息框架: 绿色新产品如何改变品牌态度
errJOURNAL OF MARKETING
IF10.4
err2014-09-01
err339
PREAI
errOlsen, Mitchell C.; Slotegraaf, Rebecca J.; Chandukala, Sandeep R.
err分享
err收藏
Sleeping with competitors: the impact of NPD phases on stock market reactions to horizontal collaboration
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2014-06-24
err33
PREAI
errWu, Qingsheng; Luo, Xueming; Slotegraaf, Rebecca J.; Aspara, Jaakko
err分享
err收藏
Building an innovation base: exploring the role of acquisition behavior
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2013-02-01
err11
PREAI
errMishra, Saurabh; Slotegraaf, Rebecca J.
err分享
err收藏
Keep the Door Open: Innovating Toward a More Sustainable Future
errJOURNAL OF PRODUCT INNOVATION MANAGEMENT
IF8
err2012-03-15
err31
PREAI
errSlotegraaf, Rebecca J.
err分享
err收藏
Product Development Team Stability and New Product Advantage: The Role of Decision-Making Processes产品开发团队稳定性与新产品优势: 决策过程的作用
errJOURNAL OF MARKETING
IF10.4
err2011-01-01
err114
PREAI
errSlotegraaf, Rebecca J.; Atuahene-Gima, Kwaku
err分享
err收藏
Linking marketing capabilities with profit growth
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2009-12-01
err309
PREAI
errMorgan, Neil A.; Slotegraaf, Rebecca J.; Vorhies, Douglas W.
err分享
err收藏
The impact of brand equity and innovation on the long-term effectiveness of promotions
errJOURNAL OF MARKETING RESEARCH
IF5
err2008-06-01
err140
PREAI
errSlotegraaf, Rebecca J.; Pauwels, Koen
err分享
err收藏
Performance implications of firm resource interactions in the acquisition of R&D-intensive firms
errORGANIZATION SCIENCE
IF5.4
err2008-04-01
err247
PREAI
errKing, David R.; Slotegraaf, Rebecca J.; Kesner, Idalene
err分享
err收藏
Towards dimensionalizing warranty information: The role of consumer costs of warranty redemption
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2008-01-22
err13
errOAAI
errJain, Shailendra Pratap; Slotegraaf, Rebecca J.; Lindsey, Charles D.
err分享
err收藏
Cross-functional coopetition: The simultaneous role of cooperation and competition within firms
errJOURNAL OF MARKETING
IF10.4
err2006-04-01
err385
PREAI
errLuo, XM; Slotegraaf, RJ; Pan, X
err分享
err收藏
The paradox of a marketing planning capability
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2004-10-01
err153
PREAI
errSlotegraaf, RJ; Dickson, PR
err分享
err收藏
Longitudinal shifts in the drivers of satisfaction with product quality: The role of attribute resolvability
errJOURNAL OF MARKETING RESEARCH
IF5
err2004-08-01
err57
PREAI
errSlotegraaf, RJ; Inman, JJ
err分享
err收藏
The role of firm resources in returns to market deployment
errJOURNAL OF MARKETING RESEARCH
IF5
err2003-08-01
err143
PREAI
errSlotegraaf, RJ; Moorman, C; Inman, J
err分享
err收藏

研究方向

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合作学者
合作期刊
J
Jan‐Benedict E.M. Steenkamp
H 指数: 80 · 论文数: 212
Xueming Luo 封面图
Xueming Luo (Xueming Luo)
H 指数: 53 · 论文数: 204
P
P.K. Kannan
H 指数: 52 · 论文数: 197
C
Christine Moorman
H 指数: 48 · 论文数: 134
N
Neil A. Morgan
H 指数: 48 · 论文数: 174
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