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G

Geoff Lancaster

University of Plymouth

26H指数
141论文数
2.4K被引数
收录论文 10
发表时间
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Determinants of online brand communities' and millennials' characteristics: A social influence perspective
errPSYCHOLOGY & MARKETING
IF9.1
err2021-03-05
err29
errOAAI
errOzuem, Wilson; Willis, Michelle; Howell, Kerry; Lancaster, Geoff; Ng, Raye
err分享
err收藏
Effects of online brand communities on millennials' brand loyalty in the fashion industry
errPSYCHOLOGY & MARKETING
IF9.1
err2021-03-02
err13
errOAAI
errOzuem, Wilson; Willis, Michelle; Howell, Kerry; Helal, Guida; Ranfagni, Silvia; Lancaster, Geoff
err分享
err收藏
Minding the competition: The drivers for multichannel service quality in fashion retailing
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2020-03-01
err29
errOAAI
errPatten, Elena; Ozuem, Wilson; Howell, Kerry; Lancaster, Geoff
err分享
err收藏
Brand switching and consumer identification with brands in the smartphones industry
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2019-12-27
err22
errOAAI
errAppiah, Dominic; Ozuem, Wilson; Howell, Kerry E.; Lancaster, Geoff
err分享
err收藏
Building resistance to brand switching during disruptions in a competitive market
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2019-09-01
err19
errOAAI
errAppiah, Dominic; Howell, Kerry E.; Ozuem, Wilson; Lancaster, Geoff
err分享
err收藏
The impact of digital books on marketing communications
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2019-09-01
err6
errOAAI
errOzuem, Wilson; Howell, Kerry E.; Lancaster, Geoff
err分享
err收藏
An exploration into the practice of online service failure and recovery strategies in the Balkans
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2019-01-01
err53
errOAAI
errAzemi, Yllka; Ozuem, Wilson; Howell, Kerry E.; Lancaster, Geoff
err分享
err收藏
Social media brand perceptions of millennials
errINTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT
IF5.5
err2018-10-08
err61
errOAAI
errHelal, Guida; Ozuem, Wilson; Lancaster, Geoff
err分享
err收藏
Communicating in the new interactive marketspace
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2008-09-19
err75
PREAI
errOzuem, Wilson; Howell, Kerry E.; Lancaster, Geoff
err分享
err收藏
Predictive strategic marketing management decisions in small firms - A possible Bayesian solution
errMANAGEMENT DECISION
IF5.1
err2007-06-26
err4
PREAI
errReynolds, Paul Lewis; Lancaster, Geoff
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
W
Wilson Ozuem
H 指数: 30 · 论文数: 167
K
Kerry E. Howell
H 指数: 26 · 论文数: 122
S
Silvia Ranfagni
H 指数: 19 · 论文数: 135
P
Paul Reynolds
H 指数: 16 · 论文数: 108
M
Michelle Willis
H 指数: 11 · 论文数: 55
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