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H

Harmen Oppewal

Monash University

39H指数
229论文数
5.4K被引数
收录论文 41
发表时间
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The Impact of a Horizontal Versus Vertical Product Display on the Attraction Effect水平与垂直产品展示方式对吸引力效应的影响
errJournal of Marketing Research
IF5
err2026-05-26
err0
PREAI
errJungkeun Kim; Jongwon Park; Harmen Oppewal
err分享
err收藏
No worries, eBay: displaying sales level information does not increase consumer price sensitivity
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2023-11-08
err0
PREAI
errHe, Yongfu; Oppewal, Harmen; Chung, Yuho; Peng, Ling
err分享
err收藏
Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2023-09-01
err4
errOAAI
errNguyen, Oanh Dinh Yen; Bucic, Tania; Ngo, Liem Viet; Oppewal, Harmen
err分享
err收藏
Scarcity tactics in marketing: A meta-analysis of product scarcity effects on consumer purchase intentions营销中的稀缺策略: 产品稀缺对消费者购买意愿影响的元分析
errJOURNAL OF RETAILING
IF10.2
err2022-12-01
err38
errOAAI
errBarton, Belinda; Zlatevska, Natalina; Oppewal, Harmen
err分享
err收藏
What drives preference for the compromise option? Disentangling position-based versus attribute-based effects
errPSYCHOLOGY & MARKETING
IF9.1
err2022-08-30
err5
errOAAI
errKim, Jungkeun; Spence, Mark T.; Oppewal, Harmen; Park, Jongwon; Marshall, Roger
err分享
err收藏
High Expectations: How Tourists Cope With Disappointing Vacation Experiences
errJOURNAL OF TRAVEL RESEARCH
IF7
err2022-07-07
err14
PREAI
errHossain, Muhammad Ismail; Oppewal, Harmen; Tojib, Dewi
err分享
err收藏
Where to refuel: Modeling on-the-way choice of convenience outlet
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2021-07-01
err3
errOAAI
errPramono, Ari; Oppewal, Harmen
err分享
err收藏
DETERMINING THE IMPORTANCE OF STOPOVER DESTINATION ATTRIBUTES: INTEGRATING STATED IMPORTANCE, CHOICE EXPERIMENT, AND EYE-TRACKING MEASURES
errJOURNAL OF HOSPITALITY & TOURISM RESEARCH
IF5.3
err2020-12-28
err11
errOAAI
errPike, Steven; Kotsi, Filareti; Oppewal, Harmen; Wang, Di
err分享
err收藏
How the layout of a unit price label affects eye-movements and product choice: An eye-tracking investigation
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2020-04-01
err34
errOAAI
errBogomolova, Svetlana; Oppewal, Harmen; Cohen, Justin; Yao, Jun
err分享
err收藏
Surprising adaptivity to set size changes in multi-attribute repeated choice tasks
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2020-04-01
err19
PREAI
errMeissner, Martin; Oppewal, Harmen; Huber, Joel
err分享
err收藏
How mindset and store familiarity impact online stockout responses
errINTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT
IF5.5
err2020-03-18
err11
PREAI
errGunness, Aneeshta; Oppewal, Harmen
err分享
err收藏
Cheaper and smaller or more expensive and larger: how consumers respond to unit price increase tactics that simultaneously change product price and package size
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2020-01-29
err18
PREAI
errYao, Jun; Oppewal, Harmen; Wang, Di
err分享
err收藏
Collective ideological work for an alternative to consumerism: How an intentional community balances ideals and practice
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2019-11-27
err1
PREAI
errBinay, Itir; Brace-Govan, Jan; Oppewal, Harmen
err分享
err收藏
See How Much We've Sold Already! Effects of Displaying Sales and Stock Level Information on Consumers' Online Product Choices
errJOURNAL OF RETAILING
IF10.2
err2018-03-01
err40
PREAI
errHe, Yongfu; Oppewal, Harmen
err分享
err收藏
A trial engagement? Innovative free and other service trials
errJOURNAL OF SERVICES MARKETING
IF4.5
err2018-01-09
err4
PREAI
errBednall, David H. B.; Oppewal, Harmen; Laochumnanvanit, Krongjit; Cuc Nguyen
err分享
err收藏
Anticipated embarrassment due to social presence withholds consumers from purchasing products that feature a lucky charm
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2017-09-12
err12
errOAAI
errWang, Di; Oppewal, Harmen; Thomas, Dominic
err分享
err收藏
Unit pricing matters more when consumers are under time pressure
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2016-05-09
err30
PREAI
errYao, Jun; Oppewal, Harmen
err分享
err收藏
Unit Pricing Increases Price Sensitivity Even When Products are of Identical Size即使产品尺寸相同，单位定价也会提高价格敏感性
errJOURNAL OF RETAILING
IF10.2
err2016-03-01
err27
PREAI
errYao, Jun; Oppewal, Harmen
err分享
err收藏
Tourist destination and experience choice: A choice experimental analysis of decision sequence effects
errTOURISM MANAGEMENT
IF12.4
err2015-06-01
err79
PREAI
errOppewal, Harmen; Huybers, Twan; Crouch, Geoffrey I.
err分享
err收藏
Mobile coupons: what to offer, to whom, and where?
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2015-05-11
err29
PREAI
errKhajehzadeh, Saman; Oppewal, Harmen; Tojib, Dewi
err分享
err收藏

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