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A

Atefeh Yazdanparast

east texas a&m university

17H指数
55论文数
1.2K被引数
收录论文 28
发表时间
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Taking Pride in Vegan Consumption: A Construal Level Theory Account of Ad Message Appeal and Future Self Connectedness
errPsychology & Marketing
IF9.1
err2026-01-26
err0
PREAI
errMona Safizadeh; Atefeh Yazdanparast; Reto Felix
err分享
err收藏
The Time-Varying Effects of Online Brand Communities and Their Content Sharing on Digital Goods Sampling在线品牌社区及其内容分享对数字商品试用的时变效应
errJournal of Consumer Behaviour
IF5.2
err2026-01-15
err0
PREAI
errNavid Bahmani; Atefeh Yazdanparast; Amit Bhatnagar
err分享
err收藏
Color Saturation and Perceived Sensory Intensity: An Account of Psychological Proximity色彩饱和度与感知感官强度：心理邻近性的一种解释
errPsychology & Marketing
IF9.1
err2025-08-13
err0
PREAI
errSeth Ketron; Lauren Labrecque; Stefanie Sohn; Atefeh Yazdanparast
err分享
err收藏
Future Trends in Consumer Behavior消费者行为未来趋势
errJournal of Consumer Behaviour
IF5.2
err2025-07-25
err0
PREAI
errAtefeh Yazdanparast; Prachi Gala
err分享
err收藏
Guest editorial: Beyond tech gimmicks: omni-digital touchpoints for products and brands
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2025-01-07
err0
PREAI
errKetron, Seth; Kostyk, Alena; Yazdanparast, Atefeh
err分享
err收藏
Identifying NFT consumer segments: a consumption value theory and luxury perspective
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2024-10-29
err3
PREAI
errEastman, Jacqueline; Yazdanparast, Atefeh; Ketron, Seth
err分享
err收藏
Applying the theory of consumption values to representational and nonrepresentational images in marketing: propositions and research directions
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2024-09-05
err1
PREAI
errKetron, Seth; Naletelich, Kelly; Yazdanparast, Atefeh
err分享
err收藏
Vibrotactile feedback in m-commerce: Stimulating perceived control and perceived ownership to increase anticipated satisfaction
errPSYCHOLOGY & MARKETING
IF9.1
err2024-04-16
err1
errOAAI
errLi, Jiayuan; Cowan, Kirsten; Yazdanparast, Atefeh; Ansell, Jake
err分享
err收藏
Helping consumers weather the storm: the impact of consumer-targeted resiliency programs on firm value
errINTERNATIONAL JOURNAL OF BANK MARKETING
IF6.9
err2024-01-19
err0
PREAI
errBahmani, Navid; Yazdanparast, Atefeh
err分享
err收藏
The effect of color lightness on anticipated product comfort: The role of the lightness-softness cross-modal correspondence
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2023-10-01
err4
PREAI
errYazdanparast, Atefeh; Ketron, Seth
err分享
err收藏
Consumer financial planning in the post-Covid-19 era: The role of emotional and economic vulnerability
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2023-09-26
err5
errOAAI
errAllanjawi, Khulood M.; Yazdanparast, Atefeh; Alhenawi, Yasser
err分享
err收藏
The effect of product touch information and sale proneness on consumers' responses to price discounts
errPSYCHOLOGY & MARKETING
IF9.1
err2022-11-09
err16
PREAI
errYazdanparast, Atefeh; Kukar-Kinney, Monika
err分享
err收藏
From customer readiness to customer retention: the mediating role of customer psychological and behavioral engagement
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2022-07-04
err15
PREAI
errTorkzadeh, Samaneh; Zolfagharian, Mohammadali; Yazdanparast, Atefeh; Gremler, Dwayne D.
err分享
err收藏
Impact of COVID-19 pandemic on household financial decisions: A consumer vulnerability perspective
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2022-02-21
err28
errOAAI
errYazdanparast, Atefeh; Alhenawi, Yasser
err分享
err收藏
Households' intentions under financial vulnerability conditions: is it likely for the COVID-19 pandemic to leave a permanent scar?
errINTERNATIONAL JOURNAL OF BANK MARKETING
IF6.9
err2021-12-21
err12
PREAI
errAlhenawi, Yasser; Yazdanparast, Atefeh
err分享
err收藏
Olympic Sponsorships and Brand Value: An Empirical Analysis
errJOURNAL OF ADVERTISING
IF7
err2021-02-05
err3
PREAI
errYazdanparast, Atefeh; Bayar, Omer
err分享
err收藏
Does parasocial interaction with weight loss vloggers affect compliance? The role of vlogger characteristics, consumer readiness, and health consciousness
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2020-01-01
err122
PREAI
errSakib, M. D. Nazmus; Zolfagharian, Mohammadali; Yazdanparast, Atefeh
err分享
err收藏
Consequences of Moral Transgressions: How Regulatory Focus Orientation Motivates or Hinders Moral Decoupling
errJOURNAL OF BUSINESS ETHICS
IF6.7
err2019-09-04
err24
errOAAI
errCowan, Kirsten; Yazdanparast, Atefeh
err分享
err收藏
Investigating the marketing impact of consumers' connectedness to celebrity endorsers
errPSYCHOLOGY & MARKETING
IF9.1
err2019-07-16
err45
PREAI
errTran, Gina A.; Yazdanparas, Atefeh; Strutton, David
err分享
err收藏
Immediacy pandemic: consumer problem-solving styles and adaptation strategies
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2019-06-10
err14
PREAI
errZolfagharian, Mohammadali; Yazdanparast, Atefeh
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
D
David Strutton
H 指数: 44 · 论文数: 234
D
Dwayne D. Gremler
H 指数: 39 · 论文数: 83
J
Jacqueline K. Eastman
H 指数: 36 · 论文数: 203
M
Monika Kukar‐Kinney
H 指数: 29 · 论文数: 68
R
Reto Felix
H 指数: 25 · 论文数: 67
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