Óscar González‐Benito - Publications, H-index & Citations

Óscar González‐Benito

University of Salamanca

32H指数

147论文数

5.0K被引数

收录论文 45

发表时间

Smell, Touch, and Taste: Sensory Words as Stimuli to Influence Customer Engagement in Digital Contexts

INTERNATIONAL JOURNAL OF BUSINESS COMMUNICATION

IF3.1

2024-11-14

PREAI

Valenzuela-Galvez, E. Sophia; Gonzalez-Benito, Oscar; Garrido-Morgado, Alvaro

Sound in mode on: how sound stimuli influence customer engagement?

electronic commerce research and applications

IF4.7

2024-09-30

OAAI

Valenzuela-Galvez, E. Sophia; Gonzalez-Benito, Oscar; Garrido-Morgado, Alvaro

Applying the triple coherence line to in-store marketing plans to increase private label market share 将三重一致性线应用于店内营销计划，以增加自有品牌市场份额

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2024-03-01

OAAI

Garrido-Morgado, Alvaro; Gonzalez-Benito, Oscar

A new perspective of BDA and information quality from final users of information: A multiple study approach

INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT

IF27

2023-12-01

PREAI

Morales-Serazzi, Manuel; Gonzalez-Benito, Oscar; Martos-Partal, Mercedes

Dual Branding by National Brand Manufacturers: Drivers and Outcomes 民族品牌制造商的双品牌: 驱动因素和结果

JOURNAL OF MARKETING

IF10.4

2023-11-15

OAAI

Ma, Yu; Ailawadi, Kusum L.; Martos-Partal, Mercedes; Gonzalez-Benito, Oscar

Boost your email marketing campaign! Emojis as visual stimuli to influence customer engagement

JOURNAL OF RESEARCH IN INTERACTIVE MARKETING

IF11.6

2022-04-11

PREAI

Valenzuela-Galvez, E. Sophia; Garrido-Morgado, Alvaro; Gonzalez-Benito, Oscar

Which Products are More Responsive to In-Store Displays: Utilitarian or Hedonic?哪些产品对店内展示更敏感: 功利主义还是享乐主义？

JOURNAL OF RETAILING

IF10.2

2021-09-01

PREAI

Garrido-Morgado, Alvaro; Gonzalez-Benito, Oscar; Martos-Partal, Mercedes; Campo, Katia

Achieving useful data analytics for marketing: Discrepancies in information quality for producers and users of information

BRQ-BUSINESS RESEARCH QUARTERLY

IF3.4

2021-03-05

OAAI

Morales-Serazzi, Manuel; Gonzalez-Benito, Oscar; Martos-Partal, Mercedes

Antecedents of tourist trip planning autonomy: The moderating effects of a global economic crisis

TOURISM ECONOMICS

IF3.2

2020-12-29

PREAI

Fernandez-Herrero, Milagros; Hernandez-Maestro, Rosa Maria; Gonzalez-Benito, Oscar

The More the Merrier? Understanding How Travel Frequency Shapes Willingness to Pay 越多越好？了解旅行频率如何塑造支付意愿

CORNELL HOSPITALITY QUARTERLY

IF3

2020-01-19

OAAI

Nieto-Garcia, Marta; Munoz-Gallego, Pablo A.; Gonzalez-Benito, Oscar

Be Social! The Impact of Self-Presentation on Peer-to-Peer Accommodation Revenue

JOURNAL OF TRAVEL RESEARCH

IF7

2019-10-18

OAAI

Garcia, Marta Nieto; Munoz-Gallego, Pablo A.; Viglia, Giampaolo; Gonzalez-Benito, Oscar

Effects on the self-organization- satisfaction relationship of changes in the economic context

asia pacific journal of ophthalmology

IF3.3

2019-05-10

PREAI

Fernandez-Herrero, Milagros; Hernandez-Maestro, Rosa M.; Gonzalez-Benito, Oscar

Assessments of the quality of organic versus conventional products, by category and cognitive style

FOOD QUALITY AND PREFERENCE

IF4.9

2017-12-01

PREAI

Hidalgo-Baz, Maria; Martos-Partal, Mercedes; Gonzalez-Benito, Oscar

To what extent does need for touch affect online perceived quality?

INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT

IF5.5

2017-08-17

PREAI

San-Martin, Sonia; Gonzalez-Benito, Oscar; Martos-Partal, Mercedes

Autonomy in trip planning and overall satisfaction

JOURNAL OF TRAVEL & TOURISM MARKETING

IF9

2017-07-13

PREAI

Fernandez-Herrero, Milagros; Hernandez-Maestro, Rosa M.; Gonzalez-Benito, Oscar

Tourists' willingness to pay for an accommodation: The effect of eWOM and internal reference price 旅游者的住宿支付意愿: eWOM和内部参考价格的影响

INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT

IF8.3

2017-04-01

114

OAAI

Nieto-Garcia, Marta; Munoz-Gallego, Pablo A.; Gonzalez-Benito, Oscar

Is advertising helpful for organic businesses? Differential effects of packaging claims

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2016-07-11

PREAI

Hidalgo-Baz, Maria; Martos-Partal, Mercedes; Gonzalez-Benito, Oscar

Modeling store brand choice: Minimal effects of households' demographic features

FOOD QUALITY AND PREFERENCE

IF4.9

2015-12-01

PREAI

Cotes-Torres, Alejandro; Munoz-Gallego, Pablo A.; Gonzalez-Benito, Oscar

Brands as substitutes for the need for touch in online shopping

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2015-11-01

PREAI

Gonzalez-Benito, Oscar; Martos-Partal, Mercedes; San Martin, Sonia

CRM software success: a proposed performance measurement scale

JOURNAL OF KNOWLEDGE MANAGEMENT

IF9.5

2015-07-13

PREAI

Venturini, Wander Trindade; Gonzalez Benito, Oscar

研究方向