Olivier Trendel - Publications, H-index & Citations

Olivier Trendel

marketing

12H指数

49论文数

646被引数

收录论文 11

发表时间

Familiarity backfire effects? Disentangling the competing effects of repetition and fact-checking corrections of brand misinformation 熟悉度反作用效应？厘清重复与事实核查纠正对品牌虚假信息的竞争性影响

International Journal of Research in Marketing

IF7.5

2026-03-27

OAAI

Ipek N. Nibat; Olivier Trendel; Robert Mai; Tinka Krüger; Wassili Lasarov; Stefan Hoffmann

Gender Differences in Responses to Informational and Transformational Advertising Appeals 对信息型与转型型广告诉求反应的性别差异

International Journal of Consumer Studies

IF7.6

2025-06-29

PREAI

Wael Nuweihed; Olivier Trendel

Exposure to Structured Service Environments as a Proactive Strategy for Handling Service Failures 接触结构化服务环境作为处理服务故障的主动策略

JOURNAL OF SERVICE RESEARCH

IF8.6

2025-02-15

PREAI

Jamel Khenfer; Olivier Trendel

Food categorization determines whether healthier food is inferred to be tastier or less tasty

JOURNAL OF CONSUMER PSYCHOLOGY

IF6.1

2025-01-15

PREAI

Mai, Robert; Trendel, Olivier; Basil, Michael

How consumer animosity drives anti-consumption: A multi-country examination of social animosity 消费者的敌意如何推动反消费: 对社会敌意的多国考察

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2024-11-01

OAAI

Krueger, Tinka; Hoffmann, Stefan; Nibat, Ipek N.; Mai, Robert; Trendel, Olivier; Goerg, Holger; Lasarov, Wassili

Just Name it: The Act of Naming Humanoid Service Robots Decreases Perceived Eeriness and Increases Repurchase Intent 命名它: 命名类人服务机器人的行为降低了感知的怪诞感，并增加了回购意图

JOURNAL OF SERVICE RESEARCH

IF8.6

2024-05-07

PREAI

El Halabi, Malak; Trendel, Olivier

The role of informational versus transformational ad appeals in building consumer-based brand equity for low involvement products

JOURNAL OF MARKETING THEORY AND PRACTICE

IF5.3

2023-08-25

PREAI

Nuweihed, Wael; Trendel, Olivier

Supported, detached, or marginalized? The ambivalent role of social capital on stress at work

EUROPEAN MANAGEMENT JOURNAL

IF7.3

2021-12-01

OAAI

Sader, Myra; Chollet, Barthelemy; Brion, Sebastien; Trendel, Olivier

The Effects of Apologies for Service Failures in the Global Online Retail

INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE

IF3.8

2018-06-08

OAAI

Sengupta, Sanchayan; Ray, Daniel; Trendel, Olivier; Van Vaerenbergh, Yves

Making Warnings About Misleading Advertising and Product Recalls More Effective: An Implicit Attitude Perspective

JOURNAL OF MARKETING RESEARCH

IF5

2018-04-01

PREAI

Trendel, Olivier; Mazodier, Marc; Vohs, Kathleen D.

Unhealthy food is not tastier for everybody: The healthy = tasty French intuition

FOOD QUALITY AND PREFERENCE

IF4.9

2013-04-01

196

PREAI

Werle, Carolina O. C.; Trendel, Olivier; Ardito, Gauthier

研究方向