logo
科言猫学术研究的AI总结
language
手机端手机端
  • Phone Feature微信小程序
简体中文简体中文
notice消息通知
博客博客
delete
arrow
返回
H

Holger J. Schmidt

omnes education

14H指数
72论文数
647被引数
收录论文 11
发表时间
logo
Value Creation as a Systemic, Inclusive and Transformative Effort价值创造作为一种系统性、包容性和变革性的努力
errJournal of Creating Value
IF1.5
err2026-05-01
err0
PREAI
errSchmidt, Holger J.
err分享
err收藏
Building brand meaning in social entrepreneurship organizations: the social impact brand model
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2022-12-10
err6
errOAAI
errLuckenbach, Florian; Schmidt, Holger J.; Henseler, Joerg
err分享
err收藏
I know that I know nothing: exploring the managerial relevance of recent orientations in brand management research
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2022-08-27
err3
PREAI
errRedler, Joern; Schmidt, Holger J.
err分享
err收藏
How posting in social networks affects employee-based brand equity
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2022-05-26
err9
PREAI
errHesse, Andreas; Schmidt, Holger J.; Bosslet, Ronja; Hausler, Mariella; Schneider, Aileen
err分享
err收藏
Beware, an underdog may bite: literature review and brand management framework in the context of underdog brands
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2021-10-23
err11
errOAAI
errSchmidt, Holger J.; Steenkamp, Pieter
err分享
err收藏
Guest editorial
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2021-08-03
err4
errOAAI
errSchmidt, Holger L.; J. Ind, Nicholas; Iglesias, Oriol
err分享
err收藏
Sociopolitical activist brands
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2021-04-01
err67
PREAI
errSchmidt, Holger Joerg; Ind, Nicholas; Guzman, Francisco; Kennedy, Eric
err分享
err收藏
Fresh perspectives on brand management
errhospitality marketing management
IF3
err2020-11-02
err3
errOAAI
errBaumgarth, Carsten; Boltz, Dirk-Mario; Schmidt, Holger J.; Roper, Stuart
err分享
err收藏
How diverse is corporate brand management research? Comparing schools of corporate brand management with approaches to corporate strategy
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2018-03-12
err15
PREAI
errSchmidt, Holger J.; Redler, Joern
err分享
err收藏
Strengthening internal brand equity with brand ambassador programs: development and testing of a success factor model
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2018-02-02
err43
PREAI
errSchmidt, Holger J.; Baumgarth, Carsten
err分享
err收藏
Does brand orientation contribute to retailers' success? An empirical study in the South African market
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2017-09-01
err12
PREAI
errSchmidt, Holger J.; Mason, Roger; Steenkamp, Pieter; Mugobo, Virimai
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
J
Jörg Henseler
H 指数: 65 · 论文数: 287
F
Francisco Guzmán
H 指数: 37 · 论文数: 221
S
Stuart Roper
H 指数: 26 · 论文数: 88
N
Nicholas Ind
H 指数: 24 · 论文数: 108
C
Carsten Baumgarth
H 指数: 23 · 论文数: 241
查看更多