Roger Marshall - Publications, H-index & Citations

Roger Marshall

Auckland University of Technology

29H指数

130论文数

3.3K被引数

收录论文 16

发表时间

What drives preference for the compromise option? Disentangling position-based versus attribute-based effects

PSYCHOLOGY & MARKETING

IF9.1

2022-08-30

OAAI

Kim, Jungkeun; Spence, Mark T.; Oppewal, Harmen; Park, Jongwon; Marshall, Roger

COVID-19 and Extremeness Aversion: The Role of Safety Seeking in Travel Decision Making

JOURNAL OF TRAVEL RESEARCH

IF7

2021-04-19

PREAI

Kim, Jungkeun; Park, Jooyoung; Lee, Jaeseok; Kim, Seongseop (Sam); Gonzalez-Jimenez, Hector; Lee, Jaehoon; Choi, Yung Kyun; Lee, Jacob C.; Jang, Seongsoo; Franklin, Drew; Spence, Mark T.; Marshall, Roger

Choose Quickly! The Influence of Cognitive Resource Availability on the Preference between the Intuitive and Externally Recommended Options

AUSTRALASIAN MARKETING JOURNAL

IF3.8

2020-11-01

PREAI

Kim, Jungkeun; Kim, Jae-Eun; Marshall, Roger

The influence of preciseness of price information on the travel option choice 价格信息的精确性对旅游方案选择的影响

TOURISM MANAGEMENT

IF12.4

2020-08-01

PREAI

Kim, Jungkeun; Cui, Yuanyuan (Gina); Choi, Choongbeom; Lee, Sanghyub John; Marshall, Roger

Adding co-creation as an antecedent condition leading to trust in business to-business relationships

INDUSTRIAL MARKETING MANAGEMENT

IF7.5

2019-02-01

PREAI

Franklin, Drew; Marshall, Roger

Stakeholder influence, institutional duality, and CSR involvement of MNC subsidiaries 利益相关者影响、制度二元性与跨国公司子公司的企业社会责任参与

JOURNAL OF BUSINESS RESEARCH

IF9.8

2018-10-01

PREAI

Kim, Changsu; Kim, Jungkeun; Marshall, Roger; Afzali, Hajir

The Color of Choice: The Influence of Presenting Product Information in Color on the Compromise Effect

JOURNAL OF RETAILING

IF10.2

2018-06-01

PREAI

Kim, Jungkeun; Spence, Mark T.; Marshall, Roger

Are two arguments always better than one? Persuasion knowledge moderating the effect of integrated marketing communications

EUROPEAN JOURNAL OF MARKETING

IF5.1

2016-07-11

PREAI

Kim, Jungkeun; Kim, Jae-Eun; Marshall, Roger

Show you care: initiating co-creation in service recovery 显示您的关心: 在服务恢复中启动共同创建

JOURNAL OF SERVICE MANAGEMENT

IF7.9

2014-06-10

PREAI

Xu, Yingzi; Marshall, Roger; Edvardsson, Bo; Tronvoll, Bard

Looking beyond impulse buying A cross-cultural and multi-domain investigation of consumer impulsiveness

EUROPEAN JOURNAL OF MARKETING

IF5.1

2014-05-06

OAAI

Sharma, Piyush; Sivakumaran, Bharadhwaj; Marshall, Roger

Exploring impulse buying in services: toward an integrative framework

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

IF10.1

2013-07-14

OAAI

Sharma, Piyush; Sivakumaran, Bharadhwaj; Marshall, Roger

Critical Tests of Multiple Theories of Cultures' Consequences: Comparing the Usefulness of Models by Hofstede, Inglehart and Baker, Schwartz, Steenkamp, as well as GDP and Distance for Explaining Overseas Tourism Behavior

JOURNAL OF TRAVEL RESEARCH

IF7

2013-02-11

111

OAAI

Hsu, Shih-Yun; Woodside, Arch G.; Marshall, Roger

An interdisciplinary approach to assessing the characteristics and sales potential of modern salespeople

INDUSTRIAL MARKETING MANAGEMENT

IF7.5

2009-10-01

PREAI

Reday, Peter A.; Marshall, Roger; Parasuraman, A.

Exploring customer loyalty following service recovery - The mediating effects of trust and emotions

JOURNAL OF SERVICE RESEARCH

IF8.6

2008-02-01

354

PREAI

DeWitt, Tom; Nguyen, Doan T.; Marshall, Roger

Purchase-role structure in Korean families: Revisited

PSYCHOLOGY & MARKETING

IF9.1

2002-12-20

PREAI

Na, W; Son, Y; Marshall, R

An empirical study of the purchase role structure in Korean families

PSYCHOLOGY & MARKETING

IF9.1

1998-09-01

PREAI

Na, W; Son, Y; Marshall, R

研究方向