Marcelo Vinhal Nepomuceno

universite de montreal

19H指数

61论文数

1.4K被引数

收录论文 16

发表时间

The Effect of Online Engagement on New Product Performance: Why Fit and Brand Longevity Matter

JOURNAL OF INTERACTIVE MARKETING

IF7.8

2024-02-20

OAAI

Perron-Brault, Alexis; Legoux, Renaud; Dantas, Danilo C.; Nepomuceno, Marcelo Vinhal

Striking the Right Notes: Long- and Short-Term Financial Impacts of Musicians' Charity Advocacy Versus Other Signaling Types

JOURNAL OF BUSINESS ETHICS

IF6.7

2023-11-06

PREAI

Nguyen, Chau Minh; Nepomuceno, Marcelo Vinhal; Gregoire, Yany; Legoux, Renaud

Should We Feed the Trolls? Using Marketer-Generated Content to Explain Average Toxicity and Product Usage

JOURNAL OF INTERACTIVE MARKETING

IF7.8

2023-06-29

OAAI

Nepomuceno, Marcelo Vinhal; Rahemi, Hooman; Cenesizoglu, Tolga; Charlin, Laurent

The association between testosterone and unethical behaviours, and the moderating role of intrasexual competition

BRITISH JOURNAL OF PSYCHOLOGY

IF3.3

2021-08-07

PREAI

Nepomuceno, Marcelo Vinhal; Stenstrom, Eric

The Environmental Impact of Consumption Lifestyles: Ethically Minded Consumption vs. Tightwads

SUSTAINABILITY

IF3.3

2020-11-28

OAAI

Touchette, Laurie; Nepomuceno, Marcelo Vinhal

A model for investigating the impact of owned social media content on commercial performance and its application in large and mid-sized online communities

hospitality marketing management

IF3

2020-10-06

PREAI

Nepomuceno, Marcelo Vinhal; Visconti, Luca M.; Cenesizoglu, Tolga

When the frugal become wasteful: An examination into how impression management can initiate the end-stages of consumption for frugal consumers

PSYCHOLOGY & MARKETING

IF9.1

2019-12-03

OAAI

Philp, Matthew; Nepomuceno, Marcelo Vinhal

Prenatal hormones (2D:4D), intrasexual competition, and materialism in women

PSYCHOLOGY & MARKETING

IF9.1

2019-11-22

PREAI

Nepomuceno, Marcelo V.; de Aguiar Pastore, Cristina M.; Stenstrom, Eric

Shame on You: When Materialism Leads to Purchase Intentions Toward Counterfeit Products (vol 155, pg 479, 2019)

JOURNAL OF BUSINESS ETHICS

IF6.7

2017-05-24

OAAI

Davidson, Alexander; Nepomuceno, Marcelo Vinhal; Laroche, Michel

Shame on You: When Materialism Leads to Purchase Intentions Toward Counterfeit Products

JOURNAL OF BUSINESS ETHICS

IF6.7

2017-03-04

PREAI

Davidson, Alexander; Nepomuceno, Marcelo Vinhal; Laroche, Michel

The Self-Deceived Consumer: Women's Emotional and Attitudinal Reactions to the Airbrushed Thin Ideal in the Absence Versus Presence of Disclaimers

JOURNAL OF BUSINESS ETHICS

IF6.7

2016-12-21

PREAI

Borau, Sylvie; Nepomuceno, Marcelo Vinhal

Testosterone & gift-giving: Mating confidence moderates the association between digit ratios (2D:4D and rel2) and erotic gift-giving

PERSONALITY AND INDIVIDUAL DIFFERENCES

IF2.6

2016-03-01

PREAI

Nepomuceno, Marcelo Vinhal; Saad, Gad; Stenstrom, Eric; Mendenhall, Zack; Iglesias, Fabio

When Materialists Intend to Resist Consumption: The Moderating Role of Self-Control and Long-Term Orientation

JOURNAL OF BUSINESS ETHICS

IF6.7

2015-07-29

PREAI

Nepomuceno, Marcelo Vinhal; Laroche, Michel

Testosterone at your fingertips: Digit ratios (2D:4D and rel2) as predictors of courtship-related consumption intended to acquire and retain mates

JOURNAL OF CONSUMER PSYCHOLOGY

IF6.1

2015-06-30

PREAI

Nepomuceno, Marcelo Vinhal; Saad, Gad; Stenstrom, Eric; Mendenhall, Zack; Iglesias, Fabio

Congruency of humour and cultural values in print ads Cross-cultural differences among the US, France and China

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2015-02-03

PREAI

Laroche, Michel; Nepomuceno, Marcelo Vinhal; Richard, Marie-Odile

Testosterone and domain-specific risk: Digit ratios (2D:4D and rel2) as predictors of recreational, financial, and social risk-taking behaviors

PERSONALITY AND INDIVIDUAL DIFFERENCES

IF2.6

2011-09-01

103

PREAI

Stenstrom, Eric; Saad, Gad; Nepomuceno, Marcelo V.; Mendenhall, Zack

研究方向