Bianca Grohmann - Publications, H-index & Citations

Bianca Grohmann

Concordia University

23H指数

86论文数

6.2K被引数

收录论文 26

发表时间

Chronic Loneliness Reduces Choice Likelihood of Products With Prosocial Attributes 慢性孤独降低具有亲社会属性产品的选择可能性

PSYCHOLOGY & MARKETING

IF9.1

2026-07-28

OAAI

Nasrin Yazdanian; Bianca Grohmann; H. Onur Bodur

Build or buy corporate social responsibility? Socially responsible brand acquisitions and firm CSR perceptions 构建还是购买企业社会责任？社会责任品牌收购与企业CSR认知

Journal of Business Research

IF9.8

2025-09-18

OAAI

Argiro Kliamenakis; Bianca Grohmann; H.Onur Bodur

The effect of retail shelf position on private-label brand evaluations

INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT

IF5.5

2024-05-16

PREAI

Tofighi, Maryam; Grohmann, Bianca

Execution novelty: Improving brand evaluations in cause sponsorship

JOURNAL OF BUSINESS RESEARCH

IF9.8

2023-10-01

PREAI

Bodur, H. Onur; Tezer, Ali; Grohmann, Bianca

Consumers' moral licensing of firms' CSR transgressions

PSYCHOLOGY & MARKETING

IF9.1

2022-12-23

PREAI

Kliamenakis, Argiro; Grohmann, Bianca; Bodur, Onur

Consumer power: scale development and validation in consumer-firm relationship

EUROPEAN JOURNAL OF MARKETING

IF5.1

2022-04-26

OAAI

Akhavannasab, Sanam; Dantas, Danilo C.; Senecal, Sylvain; Grohmann, Bianca

When goliaths win and davids lose: The moderating role of perceived risk in brand biography effects

PSYCHOLOGY & MARKETING

IF9.1

2021-08-09

OAAI

Tezer, Ali; Bodur, Onur; Grohmann, Bianca

The influence of passion/determination and external disadvantage on consumer responses to brand biographies

JOURNAL OF BRAND MANAGEMENT

IF4.1

2020-04-02

PREAI

Nguyen, Thanh-Thao; Grohmann, Bianca

Ethical attribute and brand concept congruity enhances brand evaluations

EUROPEAN JOURNAL OF MARKETING

IF5.1

2019-12-12

OAAI

Tofighi, Maryam; Grohmann, Bianca; Bodur, H. Onur

Communicating brand biographies effectively: the role of communication source

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

IF10.1

2019-09-13

PREAI

Tezer, Ali; Bodur, H. Onur; Grohmann, Bianca

Does brand authenticity alleviate the effect of brand scandals?品牌真实性是否减轻了品牌丑闻的影响？

JOURNAL OF BRAND MANAGEMENT

IF4.1

2017-11-28

OAAI

Guevremont, Amelie; Grohmann, Bianca

When Should Private Label Brands Endorse Ethical Attributes?

JOURNAL OF RETAILING

IF10.2

2016-06-01

OAAI

Bodur, H. Onur; Tofighi, Maryam; Grohmann, Bianca

The brand authenticity effect: situational and individual-level moderators

EUROPEAN JOURNAL OF MARKETING

IF5.1

2016-04-11

OAAI

Guevremont, Amelie; Grohmann, Bianca

Consonants in brand names influence brand gender perceptions 品牌名称中的辅音影响品牌性别认知

EUROPEAN JOURNAL OF MARKETING

IF5.1

2015-02-09

PREAI

Guevremont, Amelie; Grohmann, Bianca

The effect of brand design on brand gender perceptions and brand preference

EUROPEAN JOURNAL OF MARKETING

IF5.1

2015-02-09

121

PREAI

Lieven, Theo; Grohmann, Bianca; Herrmann, Andreas; Landwehr, Jan R.; van Tilburg, Miriam

Brand authenticity: An integrative framework and measurement scale 品牌真实性: 一个综合框架和测量尺度

JOURNAL OF CONSUMER PSYCHOLOGY

IF6.1

2014-12-04

539

PREAI

Morhart, Felicitas; Malaer, Lucia; Guevremont, Amelie; Girardin, Florent; Grohmann, Bianca

Brand Social Responsibility: Conceptualization, Measurement, and Outcomes

JOURNAL OF BUSINESS ETHICS

IF6.7

2014-07-18

PREAI

Grohmann, Bianca; Bodur, H. Onur

The Effect of Brand Gender on Brand Equity

PSYCHOLOGY & MARKETING

IF9.1

2014-04-10

PREAI

Lieven, Theo; Grohmann, Bianca; Herrmann, Andreas; Landwehr, Jan R.; van Tilburg, Miriam

Will You Purchase Environmentally Friendly Products? Using Prediction Requests to Increase Choice of Sustainable Products

JOURNAL OF BUSINESS ETHICS

IF6.7

2014-03-22

PREAI

Bodur, H. Onur; Duval, Kimberly M.; Grohmann, Bianca

The Ethical Attribute Stigma: Understanding When Ethical Attributes Improve Consumer Responses to Product Evaluations

JOURNAL OF BUSINESS ETHICS

IF6.7

2013-05-30

PREAI

Bodur, H. Onur; Gao, Ting; Grohmann, Bianca

研究方向