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Flora F. Gu

hong kong polytechnic university

H指数:19

被引数:2,645

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Are aspects of ESG created equal? Examining B2B firms’ ESG content on social media

ESG的各个方面是同等重要的吗？——考察B2B企业社交媒体上的ESG内容

Journal of Business Research

IF9.8

2026-08-100

PRE

Price incentives and channel cooperation

价格激励与渠道合作

Journal of the Academy of Marketing Science

IF10.1

2026-04-100

PRE

Endorsement Rate in Influencer Marketing

网红营销中的认可率

Journal of Marketing

IF10.4

2026-01-270

PRE

Sales representative vs. firm commitment: The moderating role of national distance

销售代表与公司承诺：国家距离的调节作用

INDUSTRIAL MARKETING MANAGEMENT

IF7.5

2025-05-010

PRE

Why Platforms Become Scapegoats: Extending Attribution Theory in Multi-Actor Service Contexts

为什么平台会成为替罪羊：在多主体服务情境中扩展归因理论

JOURNAL OF SERVICE RESEARCH

IF8.6

2025-03-120

PRE

Relationship ambidexterity in buyer-supplier relations

买卖双方关系中的关系双重性

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

IF10.1

2025-01-090

PRE

Navigating the Double-Edged Sword: Executive hubris and its impact on customer acquisition and retention

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2024-06-011

PRE

Forms of supplier relationship exploration and distributor performance

EUROPEAN JOURNAL OF MARKETING

IF5.1

2023-01-255

PRE

The use of ambiguous language in contract adjustment: An empirical study of its impact on interfirm relationship performance

INDUSTRIAL MARKETING MANAGEMENT

IF7.5

2022-11-013

PRE

Influencer Marketing Effectiveness

JOURNAL OF MARKETING

IF10.4

2022-07-21121

OA

The impact of contractual governance on forms of opportunism

INDUSTRIAL MARKETING MANAGEMENT

IF7.5

2022-04-0117

PRE

Online influencer marketing

在线影响者营销

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

IF10.1

2022-01-08202

OA

Reconsidering network embeddedness: Effects on different forms of opportunism

重新审视网络嵌入性: 对不同形式机会主义的影响

JOURNAL OF BUSINESS RESEARCH

IF9.8

2021-07-0117

PREAI

Distributors? customer-driving capability under supplier encroachment

INDUSTRIAL MARKETING MANAGEMENT

IF7.5

2021-04-019

OAAI

The effect of distributors? relationship exploration on relationship quality under market uncertainty

INDUSTRIAL MARKETING MANAGEMENT

IF7.5

2021-02-0111

OA

The role of sales representatives in cross-cultural business-to-business relationships

INDUSTRIAL MARKETING MANAGEMENT

IF7.5

2019-04-0120

OAAI

Contract learning in the aftermath of exchange disruptions: An empirical study of renewing interfirm relationships

INDUSTRIAL MARKETING MANAGEMENT

IF7.5

2018-05-0123

OAAI

Observer Effects of Punishment in a Distribution Network

JOURNAL OF MARKETING RESEARCH

IF5

2013-10-0177

PREAI

The role of program fairness in asymmetrical channel relationships

INDUSTRIAL MARKETING MANAGEMENT

IF7.5

2011-11-0129

PREAI

Managing Distributors' Changing Motivations over the Course of a Joint Sales Program

JOURNAL OF MARKETING

IF10.4

2010-09-0136

PREAI