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初

初星宇 (Xing‐Yu Chu)

nanjing university

10H指数
26论文数
259被引数
收录论文 11
发表时间
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Slowing time, shaping the future: The effect of mindfulness on intertemporal choice放慢时间，塑造未来：正念对跨期选择的影响
errInternational Journal of Research in Marketing
IF7.5
err2025-10-24
err0
errOAAI
errAmy Errmann; Yuri Seo; Felix Septianto; Xing-Yu Marcos Chu
err分享
err收藏
Gifts to say goodbye: consumer preferences for farewell gifts告别礼物：消费者对告别礼物的偏好
errJournal of Business Research
IF9.8
err2025-06-28
err0
PREAI
errDongjin He; Qianqian (Esther) Liu; Xing-Yu (Marcos) Chu; Meng Wang; Yuwei Jiang
err分享
err收藏
Ascorbic Acid or Vitamin C? When and how scientifically or commonly named ingredients enhance product evaluations
errPSYCHOLOGY & MARKETING
IF9.1
err2024-07-12
err0
PREAI
errTok, Dickson; Chen, Xi; Chang, Chun-Tuan; Chu, Xing-Yu (Marcos)
err分享
err收藏
Stick to my guns: he impact of crowding on consumers' responsiveness to sale promotions
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2023-08-09
err1
PREAI
errFan, Linying (Sophie); Huang, Zhongqiang (Tak); Chu, Xing-Yu (Marcos); Jiang, Yuwei
err分享
err收藏
How companies use typeface design to engage consumers in charitable activities公司如何利用字体设计让消费者参与慈善活动
errPSYCHOLOGY & MARKETING
IF9.1
err2022-09-28
err9
errOAAI
errChu, Xing-Yu (Marcos); Tok, Dickson; Zhou, Xiaoyu; Chen, Xi
err分享
err收藏
What goes around comes around: The effect of belief in karma on charitable donation behavior因果报应: 因果报应信仰对慈善捐赠行为的影响
errPSYCHOLOGY & MARKETING
IF9.1
err2022-01-30
err11
PREAI
errChen, Ming; Chu, Xing-Yu (Marcos); Lin, Chien-Huang; Yu, Shih-Heng
err分享
err收藏
Values Created from Far and Near: Influence of Spatial Distance on Brand Evaluation
errJOURNAL OF MARKETING
IF10.4
err2021-10-11
err22
PREAI
errChu, Xing-Yu (Marcos); Chang, Chun-Tuan; Lee, Angela Y.
err分享
err收藏
Does hot lead to not so hot?
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2020-11-26
err5
PREAI
errChang, Chun-Tuan; Tok, Dickson; Chu, Xing-Yu (Marcos); Lee, Yu-Kang; Wang, Shr-Chi
err分享
err收藏
What should we call this color? The influence of color-naming on consumers' attitude toward the product
errPSYCHOLOGY & MARKETING
IF9.1
err2020-03-20
err9
PREAI
errChou, Hsuan-Yi; Chu, Xing-Yu (Marcos); Chiang, Yu-Han
err分享
err收藏
Is cash always king? Bundling product-cause fit and product type in cause-related marketing
errPSYCHOLOGY & MARKETING
IF9.1
err2018-09-27
err39
PREAI
errChang, Chun-Tuan; Chen, Pei-Chi; Chu, Xing-Yu (Marcos); Kung, Ming-Tsung; Huang, Yi-Feng
err分享
err收藏
Right metaphor, right place: choosing a visual metaphor based on product type and consumer differences
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2016-10-17
err24
PREAI
errChang, Chun-Tuan; Wu, Yuan-Ciao; Lee, Yu-Kang; Chu, Xing-Yu
err分享
err收藏

研究方向

消费者心理(Consumer psychology)视觉营销(Visual marketing)品牌营销(Branding)亲社会行为(Prosocial behavior)善因营销(Cause-related marketing)
合作学者
合作期刊
Y
Yuri Seo
H 指数: 35 · 论文数: 107
F
Felix Septianto
H 指数: 33 · 论文数: 169
Q
Qianqian Liu
H 指数: 32 · 论文数: 271
C
Chun‐Tuan Chang
H 指数: 27 · 论文数: 100
P
Pei‐Chi Chen
H 指数: 21 · 论文数: 95
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