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Lorena Blasco‐Arcas

University of Zaragoza

10H指数
20论文数
1.1K被引数
收录论文 13
发表时间
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Computer vision in branding: A conceptual framework and future research agenda品牌中的计算机视觉：一个概念框架和未来研究议程
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2025-04-01
err0
PREAI
errLi, Yaqiu; Lee, Hsin Hsuan Meg; Blasco-Arcas, Lorena
err分享
err收藏
Visual Modality of Engagement: Conceptualization, Typology of Forms, and Outcomes
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2023-07-25
err9
errOAAI
errAzer, Jaylan; Blasco-Arcas, Lorena; Alexander, Matthew
err分享
err收藏
Leveraging user behavior and data science technologies for management: An overview
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2023-01-01
err2
PREAI
errBlasco-Arcas, Lorena; Kastanakis, Minas N.; Alcaniz, Mariano; Reyes-Menendez, Ana
err分享
err收藏
The role of consumer data in marketing: A research agenda
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2022-07-01
err17
PREAI
errBlasco-Arcas, Lorena; Lee, Hsin-Hsuan Meg; Kastanakis, Minas N.; Alcaniz, Mariano; Reyes-Menendez, Ana
err分享
err收藏
Crisis communication in service ecosystems: perspectives and future challenges
errJOURNAL OF SERVICE MANAGEMENT
IF7.9
err2022-04-25
err3
PREAI
errBlasco-Arcas, Lorena; Falkheimer, Jesper; Heide, Mats
err分享
err收藏
#COVID-19: Forms and drivers of social media users' engagement behavior toward a global crisis
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2021-10-01
err45
errOAAI
errAzer, Jaylan; Blasco-Arcas, Lorena; Harrigan, Paul
err分享
err收藏
Organizing actor Engagement: A platform perspective组织演员参与: 平台视角
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2020-09-01
err48
errOAAI
errBlasco-Arcas, Lorena; Alexander, Matthew; Sorhammar, David; Jonas, Julia M.; Raithel, Sascha; Chen, Tom
err分享
err收藏
Engagement platforms The role of emotions in fostering customer engagement and brand image in interactive media
errJOURNAL OF SERVICE THEORY AND PRACTICE
IF4.4
err2016-09-12
err95
PREAI
errBlasco-Arcas, Lorena; Isabel Hernandez-Ortega, Blanca; Jimenez-Martinez, Julio
err分享
err收藏
The online purchase as a context for co-creating experiences. Drivers of and consequences for customer behavior
errINTERNET RESEARCH
IF6.8
err2014-05-27
err67
PREAI
errBlasco-Arcas, Lorena; Hernandez-Ortega, Blanca; Jimenez-Martinez, Julio
err分享
err收藏
Collaborating online: the roles of interactivity and personalization
errSERVICE INDUSTRIES JOURNAL
IF7.4
err2014-05-09
err18
PREAI
errBlasco-Arcas, Lorena; Hernandez-Ortega, Blanca I.; Jimenez-Martinez, Julio
err分享
err收藏
Adopting television as a new channel for e-commerce. The influence of interactive technologies on consumer behavior
errelectronic commerce research and applications
IF4.7
err2013-08-03
err30
PREAI
errBlasco-Arcas, Lorena; Hernandez-Ortega, Blanca; Jimenez-Martinez, Julio
err分享
err收藏
Using clickers in class. The role of interactivity, active collaborative learning and engagement in learning performance
errCOMPUTERS & EDUCATION
IF10.5
err2013-03-01
err428
PREAI
errBlasco-Arcas, Lorena; Buil, Isabel; Hernandez-Ortega, Blanca; Javier Sese, F.
err分享
err收藏
IPTV as a services distribution channel The importance of interactivity and personalization in the purchasing of news-on-demand packages
errINDUSTRIAL MANAGEMENT & DATA SYSTEMS
IF4.7
err2011-09-27
err4
PREAI
errBlasco-Arcas, Lorena; Aznar-Baranda, Jose-Ignacio; Hernandez-Ortega, Blanca; Ruiz-Mas, Jose
err分享
err收藏

研究方向

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合作学者
合作期刊
M
Mariano Alcañíz
H 指数: 60 · 论文数: 457
P
Paul Harrigan
H 指数: 36 · 论文数: 116
I
Isabel Buil
H 指数: 33 · 论文数: 94
B
Blanca Hernández Ortega
H 指数: 29 · 论文数: 111
M
McHanwellStephen (Matthew Alexander)
H 指数: 24 · 论文数: 114
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