Blanca Hernández Ortega - Publications, H-index & Citations

Blanca Hernández Ortega

University of Zaragoza

29H指数

111论文数

3.8K被引数

收录论文 36

发表时间

The Power of Experiential Messaging: How Holistic Content Combinations Drive Social Media Engagement Behaviors 体验式信息的力量：整体内容组合如何驱动社交媒体参与行为

Journal of Internet Commerce

IF4.3

2026-05-25

PREAI

Sara Lapresta-Romero; Blanca Hernández-Ortega; José L. Franco

How does temporal content on social media influence engagement behaviors? The roles of experiential messages and visual features 社交媒体上的时间性内容如何影响参与行为？体验性信息和视觉特征的作用

Journal of Business Research

IF9.8

2026-03-24

OAAI

Sara Lapresta-Romero; Blanca Hernández-Ortega; José L. Franco

Digital Content Marketing: A Systematic Literature Review and Research Agenda 数字内容营销：一项系统文献综述与研究议程

International Journal of Consumer Studies

IF7.6

2025-10-14

PREAI

Sara Lapresta-Romero; Blanca Hernández-Ortega

Building strong employer brands: the role of gamification 构建强大的雇主品牌：游戏化的作用

Journal of Product & Brand Management

IF0

2025-06-18

OAAI

Isabel Buil; Sara Catalán; Blanca Hernández-Ortega

How destination image projected on social media influences online sales of tourism services: exploring the moderating role of tourists' experience

CURRENT ISSUES IN TOURISM

IF4.6

2024-11-06

PREAI

Hernandez-Ortega, Blanca; Herrero, Angel; San Martin, Hector; Franco, Jose L.

Long-term relationships between users and smart voice assistants: the roles of experience and love

ONLINE INFORMATION REVIEW

IF3.5

2024-10-24

PREAI

Hernandez-Ortega, Blanca; Ferreira, Ivani; Lapresta-Romero, Sara

Getting the Recipe Right: How Content Combinations Drive Social Media Engagement Behaviors

JOURNAL OF INTERACTIVE MARKETING

IF7.8

2024-06-11

PREAI

Lapresta-Romero, Sara; Becker, Larissa; Hernandez-Ortega, Blanca; Terho, Harri; Franco, Jose L.

Brand-generated social media content and its differential impact on loyalty program members 品牌生成的社交媒体内容及其对忠诚度计划成员的差异化影响

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

IF10.1

2022-05-05

PREAI

Hernandez-Ortega, Blanca, I; Stanko, Michael A.; Rishika, Rishika; Molina-Castillo, Francisco-Jose; Franco, Jose

Relational cohesion between users and smart voice assistants

JOURNAL OF SERVICES MARKETING

IF4.5

2021-09-27

OAAI

Hernandez-Ortega, Blanca; Aldas-Manzano, Joaquin; Ferreira, Ivani

How smart experiences build service loyalty: The importance of consumer love for smart voice assistants

PSYCHOLOGY & MARKETING

IF9.1

2021-04-21

OAAI

Hernandez-Ortega, Blanca; Ferreira, Ivani

What, how and when? Exploring the influence of firm-generated content on popularity in a tourism destination context

JOURNAL OF DESTINATION MARKETING & MANAGEMENT

IF7.4

2020-12-01

OAAI

Hernandez-Ortega, Blanca; San Martin, Hector; Herrero, Angel; Franco, Jose L.

The Role of Travel Motivations and Social Media Use in Consumer Interactive Behaviour: A Uses and Gratifications Perspective

SUSTAINABILITY

IF3.3

2020-10-22

OAAI

Chavez, Luciana; Ruiz, Carla; Curras, Rafael; Hernandez, Blanca

What about U? The influence of positive online consumer reviews on the individual's perception of consumption benefits

ONLINE INFORMATION REVIEW

IF3.5

2020-05-20

PREAI

Hernandez-Ortega, Blanca

Potential funders' motivations in reward-based crowdfunding. The influence of project attachment and business viability

COMPUTERS IN HUMAN BEHAVIOR

IF8.9

2020-05-01

OAAI

Herrero, Angel; Hernandez-Ortega, Blanca; San Martin, Hector

Social Consciousness and Perceived Risk as Drivers of Crowdfunding as a Socially Responsible Investment in Tourism

JOURNAL OF TRAVEL RESEARCH

IF7

2020-02-08

OAAI

San Martin, Hector; Hernandez, Blanca; Herrero, Angel

Not so positive, please! Effects of online consumer reviews on evaluations during the decision-making process

INTERNET RESEARCH

IF6.8

2019-08-05

PREAI

Hernandez-Ortega, Blanca

Perceived value of advanced mobile messaging services A cross-cultural comparison of Greek and Spanish users

information technology

IF5.6

2017-06-05

PREAI

Hernandez-Ortega, Blanca; Aldas-Manzano, Joaquin; Ruiz-Mafe, Carla; Sanz-Blas, Silvia

Engagement platforms The role of emotions in fostering customer engagement and brand image in interactive media

JOURNAL OF SERVICE THEORY AND PRACTICE

IF4.4

2016-09-12

PREAI

Blasco-Arcas, Lorena; Isabel Hernandez-Ortega, Blanca; Jimenez-Martinez, Julio

The impact of social media and offline influences on consumer behaviour. An analysis of the low-cost airline industry

CURRENT ISSUES IN TOURISM

IF4.6

2016-01-28

PREAI

Bigne, Enrique; Andreu, Luisa; Hernandez, Blanca; Ruiz, Carla

The online purchase as a context for co-creating experiences. Drivers of and consequences for customer behavior

INTERNET RESEARCH

IF6.8

2014-05-27

PREAI

Blasco-Arcas, Lorena; Hernandez-Ortega, Blanca; Jimenez-Martinez, Julio

研究方向