Richard T. Gretz - Publications, H-index & Citations

Richard T. Gretz

Arizona State University

12H指数

35论文数

434被引数

收录论文 11

发表时间

Before the skip option: impact of facial presence on video view completions 在跳过选项之前：面部存在对视频观看完成率的影响

Marketing Letters

IF2.5

2026-09-14

OAAI

Bryson Hilton; Ashwin Malshe; Richard Gretz

Drink, but Please Don’t Drive: Spillover Effects of Ride-Sharing on Alcohol Sales and Drunk Driving Arrests 饮酒，但请勿驾车：共享出行对酒类销售和醉酒驾驶逮捕的溢出效应

JOURNAL OF PUBLIC POLICY & MARKETING

IF4.7

2025-09-25

PREAI

Samantha V. Galvan; Yongseok Kim; Richard T. Gretz

The tangled webs we weave: Examining the effects of CEO deception on analyst recommendations

STRATEGIC MANAGEMENT JOURNAL

IF7.2

2023-09-11

PREAI

Hyde, Steven J.; Bachura, Eric; Bundy, Jonathan; Gretz, Richard T.; Sanders, Wm. Gerard

Halo or Cannibalization? How New Software Entrants Impact Sales of Incumbent Software in Platform Markets

JOURNAL OF MARKETING

IF10.4

2021-10-12

PREAI

Allen, B. J.; Gretz, Richard T.; Houston, Mark B.; Basuroy, Suman

How can platforms decrease their dependence on traditional indirect network effects? Innovating using platform envelopment

JOURNAL OF PRODUCT INNOVATION MANAGEMENT

IF8

2021-09-21

PREAI

Allen, B. J.; Chandrasekaran, Deepa; Gretz, Richard T.

Platform Exploitation: When Service Agents Defect with Customers from Online Service Platforms

JOURNAL OF MARKETING

IF10.4

2021-09-21

PREAI

Zhou, Qiang (Kris); Allen, B. J.; Gretz, Richard T.; Houston, Mark B.

When the green in green packaging backfires: Gender effects and perceived masculinity of environmentally friendly products

INTERNATIONAL JOURNAL OF CONSUMER STUDIES

IF7.6

2021-07-23

PREAI

Felix, Reto; Gonzalez, Eva M.; Castano, Raquel; Carrete, Lorena; Gretz, Richard T.

The impact of superstar and non-superstar software on hardware sales: the moderating role of hardware lifecycle

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

IF10.1

2019-02-13

PREAI

Gretz, Richard T.; Malshe, Ashwin; Bauer, Carlos; Basuroy, Suman

Rejoinder to Endogeneity bias in marketing research: Problem, causes and remedies

INDUSTRIAL MARKETING MANAGEMENT

IF7.5

2019-02-01

PREAI

Gretz, Richard T.; Malshe, Ashwin

Why Quality May Not Always Win: The Impact of Product Generation Life Cycles on Quality and Network Effects in High-tech Markets

JOURNAL OF RETAILING

IF10.2

2013-09-01

PREAI

Gretz, Richard T.; Basuroy, Suman

Strategic innovation and technology adoption in an evolving industry

JOURNAL OF MONETARY ECONOMICS

IF4.1

2004-01-01

OAAI

Filson, D; Gretz, RT

研究方向