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S
Suman Basuroy
university of oklahoma system
21
H指数
51
论文数
3.1K
被引数
0
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15
发表时间
发表时间
IF
被引数
Halo or Cannibalization? How New Software Entrants Impact Sales of Incumbent Software in Platform Markets
JOURNAL OF MARKETING
IF
10.4
2021-10-12
13
PRE
AI
Allen, B. J.; Gretz, Richard T.; Houston, Mark B.; Basuroy, Suman
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The impact of superstar and non-superstar software on hardware sales: the moderating role of hardware lifecycle
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF
10.1
2019-02-13
18
PRE
AI
Gretz, Richard T.; Malshe, Ashwin; Bauer, Carlos; Basuroy, Suman
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Design Crowdsourcing: The Impact on New Product Performance of Sourcing Design Solutions from the Crowd
JOURNAL OF MARKETING
IF
10.4
2018-03-01
89
PRE
AI
Allen, B. J.; Chandrasekaran, Deepa; Basuroy, Suman
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The Economic Benefits to Retailers from Customer Participation in Proprietary Web Panels
JOURNAL OF RETAILING
IF
10.2
2016-06-01
13
PRE
AI
Allen, B. J.; Dholakia, Utpal M.; Basuroy, Suman
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Innovation Sequences over Iterated Offerings: A Relative Innovation, Comfort, and Stimulation Framework of Consumer Responses
JOURNAL OF MARKETING
IF
10.4
2015-11-01
27
PRE
AI
Heath, Timothy B.; Chatterjee, Subimal; Basuroy, Suman; Hennig-Thurau, Thorsten; Kocher, Bruno
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Why Quality May Not Always Win: The Impact of Product Generation Life Cycles on Quality and Network Effects in High-tech Markets
JOURNAL OF RETAILING
IF
10.2
2013-09-01
35
PRE
AI
Gretz, Richard T.; Basuroy, Suman
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The Media and Their Advertisers: Exploring Ethical Dilemmas in Product Coverage Decisions
JOURNAL OF BUSINESS ETHICS
IF
6.7
2012-06-03
15
PRE
AI
Rinallo, Diego; Basuroy, Suman; Wu, Ruhai; Jeon, Hyo Jin
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Integrating Production Costs in Channel Decisions
JOURNAL OF RETAILING
IF
10.2
2011-03-01
6
PRE
AI
Wu, Ruhai; Basuroy, Suman; Beldona, Srinath
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Does Advertising Spending Influence Media Coverage of the Advertiser?
JOURNAL OF MARKETING
IF
10.4
2009-11-01
86
PRE
AI
Rinallo, Diego; Basuroy, Suman
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Failing to suspect collusion in price-matching guarantees: Consumer limitations in game-theoretic reasoning
JOURNAL OF CONSUMER PSYCHOLOGY
IF
6.1
2008-03-01
17
PRE
AI
Chatterjee, S; Heath, TB; Basuroy, S
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An empirical investigation of signaling in the motion picture industry
JOURNAL OF MARKETING RESEARCH
IF
5
2006-05-01
235
PRE
AI
Basuroy, S; Desai, KK; Talukdar, D
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Interactive influence of genre familiarity, star power, and critics' reviews in the cultural goods industry: The case of motion pictures
PSYCHOLOGY & MARKETING
IF
9.1
2005-01-01
89
PRE
AI
Desai, KK; Basuroy, S
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How critical are critical reviews? The box office effects of film critics, star power, and budgets
JOURNAL OF MARKETING
IF
10.4
2003-10-01
635
PRE
AI
Basuroy, S; Chatterjee, S; Ravid, SA
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Auction or agent (or both)? A study of moderators of the herding bias in digital auctions
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF
7.5
2002-06-01
80
PRE
AI
Dholakia, UM; Basuroy, S; Soltysinski, K
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The impact of category management on retailer prices and performance: Theory and evidence
JOURNAL OF MARKETING
IF
10.4
2001-10-01
119
PRE
AI
Basuroy, S; Mantrala, MK; Walters, RG
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研究方向
暂时未获取到该数据
合作学者
合作期刊
T
Thorsten Hennig‐Thurau
H 指数: 53 · 论文数: 212
U
Utpal M. Dholakia
H 指数: 46 · 论文数: 165
M
Mark B. Houston
H 指数: 36 · 论文数: 93
M
Murali K. Mantrala
H 指数: 34 · 论文数: 97
D
Debabrata Talukdar
H 指数: 32 · 论文数: 85
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