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P

Philip Stern

University of South Australia

14H指数
56论文数
764被引数
收录论文 14
发表时间
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The impact of increasing internet penetration on prescription choices and response to pharmaceutical detailing: a 10-year empirical investigation
errmanagement
IF5.7
err2023-02-03
err1
errOAAI
errShrivastava, Utkarsh; Zantedeschi, Daniel; Jank, Wolfgang; Stern, Philip
err分享
err收藏
How sharing of supporters reveals competition amongst non-profit brands
errhospitality marketing management
IF3
err2022-10-11
err6
errOAAI
errFaulkner, Margaret; Romaniuk, Jenni; Stern, Philip
err分享
err收藏
Re-examining age-related loyalty for low-involvement purchasing
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2022-07-08
err5
PREAI
errMecredy, Philip; Wright, Malcolm; Feetham, Pamela; Stern, Philip
err分享
err收藏
Empirical generalisations in customer mindset metrics
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2021-05-30
err4
PREAI
errMecredy, Philip J.; Wright, Malcolm J.; Feetham, Pamela M.; Stern, Philip
err分享
err收藏
Special Issue: Marketing as an Integrator in Integrated Health
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2018-11-22
err8
errOAAI
errKeeling, Debbie Isobel; Rigby, Michael; de Ruyter, Ko; Bove, Liliana L.; Stern, Philip J.
err分享
err收藏
Forecasting branded and generic pharmaceuticals
errINTERNATIONAL JOURNAL OF FORECASTING
IF7.1
err2016-04-01
err23
errOAAI
errNikolopoulos, Konstantinos; Buxton, Samantha; Khammash, Marwan; Stern, Philip
err分享
err收藏
The adoption of new prescription drugs is strongly associated with prior category prescribing rate
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2016-03-01
err8
errOAAI
errStern, Philip; Wright, Malcolm
err分享
err收藏
Forecasting new product trial with analogous series
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2015-08-01
err18
errOAAI
errWright, Malcolm J.; Stern, Philip
err分享
err收藏
How to grow a brand: Retain or acquire customers?
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2014-05-01
err37
PREAI
errRiebe, Erica; Wright, Malcolm; Stern, Philip; Sharp, Byron
err分享
err收藏
Purposeful empiricism: How stochastic modeling informs industrial marketing research
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2013-04-01
err21
errOAAI
errMcCabe, James; Stern, Philip; Dacko, Scott G.
err分享
err收藏
Shockvertising': An exploratory investigation into attitudinal variations and emotional reactions to shock advertising
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2013-03-21
err62
PREAI
errParry, Sara; Jones, Rosalind; Stern, Philip; Robinson, Matthew
err分享
err收藏
Can branded drugs benefit from generic entry? The role of detailing and price in switching to non-bioequivalent molecules
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2008-12-01
err30
PREAI
errGonzalez, Jorge; Sismeiro, Catarina; Dutta, Shantanu; Stern, Philip
err分享
err收藏
Stochastic modelling and industrial networks-complementary views of organisational buyer behavior
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2008-04-09
err9
PREAI
errMcCabe, Jim; Stern, Philip
err分享
err收藏
Agent or steward: The target CEO in a hostile takeover - Can a condemned agent be redeemed?
errLONG RANGE PLANNING
IF6.3
err2004-06-01
err18
PREAI
errAngwin, D; Stern, P; Bradley, S
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
K
Ko de Ruyter
H 指数: 46 · 论文数: 131
M
Malcolm Wright
H 指数: 34 · 论文数: 150
S
Shantanu Dutta
H 指数: 34 · 论文数: 107
Κ
Κωνσταντίνος Νικολόπουλος
H 指数: 33 · 论文数: 203
J
Jenni Romaniuk
H 指数: 33 · 论文数: 127
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