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J

Jenni Romaniuk

university of south australia

33H指数
127论文数
3.2K被引数
收录论文 29
发表时间
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What the app? A 17-country study of apps’ effectiveness for brand lift这款应用？一项关于应用提升品牌价值的17国研究
errJournal of Product and Brand Management
IF5.7
err2026-04-14
err0
PREAI
errWilliam Caruso; Lara Stocchi; Jenni Romaniuk
err分享
err收藏
How to identify line extensions that survive如何识别能够存活的品牌延伸
errJournal of Product and Brand Management
IF5.7
err2025-09-22
err0
errOAAI
errKirsten Victory; Jenni Romaniuk; Magda Nenycz-Thiel; Arry Tanusondjaja; John Dawes
err分享
err收藏
Are there generalizable patterns in line extension performance?
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2024-07-16
err0
PREAI
errVictory, Kirsten; Tanusondjaja, Arry; Dawes, John; Nenycz-Thiel, Magda; Romaniuk, Jenni
err分享
err收藏
Advancing the understanding of the pre-purchase stage of the customer journey for service brands
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2022-12-01
err8
errOAAI
errFuller, Rachel; Stocchi, Lara; Gruber, Thorsten; Romaniuk, Jenni
err分享
err收藏
How sharing of supporters reveals competition amongst non-profit brands
errhospitality marketing management
IF3
err2022-10-11
err6
errOAAI
errFaulkner, Margaret; Romaniuk, Jenni; Stern, Philip
err分享
err收藏
When retailers and manufacturers advertise together; examining the effect of co-operative advertising on ad reach and memorability
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2020-07-01
err15
PREAI
errCathy Nguyen; Romaniuk, Jenni; Cohen, Justin; Faulkner, Margaret
err分享
err收藏
Building a unique brand identity: measuring the relative ownership potential of brand identity element types建立独特的品牌标识: 衡量品牌标识元素类型的相对所有权潜力
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2020-03-02
err32
PREAI
errWard, Ella; Yang, Song; Romaniuk, Jenni; Beal, Virginia
err分享
err收藏
How far is too far? Investigating purchasing across packaged goods and services categories for retailer branded products
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2019-01-07
err3
PREAI
errNenycz-Thiel, Magda; Romaniuk, Jenni
err分享
err收藏
Brand awareness: revisiting an old metric for a new world
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2017-08-21
err46
PREAI
errRomaniuk, Jenni; Wight, Samuel; Faulkner, Margaret
err分享
err收藏
Systematic response errors in self-reported category buying frequencies
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2017-07-11
err19
PREAI
errLudwichowska, Gosia; Romaniuk, Jenni; Nenycz-Thiel, Magda
err分享
err收藏
Television advertising television: measuring the ability of television promos to deliver ratings for new programs using single-source data电视广告电视: 使用单源数据衡量电视宣传片为新节目提供收视率的能力
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2017-06-14
err2
PREAI
errBeal, Virginia; Romaniuk, Jenni; Sharp, Byron
err分享
err收藏
Is consumer psychology research ready for today's attention economy?消费者心理学研究是否为今天的注意力经济做好了准备？
errhospitality marketing management
IF3
err2017-03-31
err19
PREAI
errRomaniuk, Jenni; Nguyen, Cathy
err分享
err收藏
The relative influence of advertising and word-of-mouth on viewing new season television programmes广告和口碑对观看新季电视节目的相对影响
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2017-02-13
err17
PREAI
errRomaniuk, Jenni; Hartnett, Nicole
err分享
err收藏
Lapsed buyers' durable brand consideration in emerging markets
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2016-09-01
err1
PREAI
errRomaniuk, Jenni; Nenycz-Thiel, Magda
err分享
err收藏
Retaining the primetime television audience
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2016-07-11
err13
PREAI
errJardine, Bryony; Romaniuk, Jenni; Dawes, John G.; Beal, Virginia
err分享
err收藏
Validation and sufficiency
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2016-04-11
err1
errOAAI
errEast, Robert; Uncles, Mark D.; Romaniuk, Jenni; Lomax, Wendy
err分享
err收藏
Improving agent-based models of diffusion
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2016-04-11
err5
errOAAI
errEast, Robert; Uncles, Mark D.; Romaniuk, Jenni; Lomax, Wendy
err分享
err收藏
Understanding premium private labels: A consumer categorisation approach了解高级自有品牌: 一种消费者分类方法
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2016-03-01
err39
PREAI
errNenycz-Thiel, Magda; Romaniuk, Jenni
err分享
err收藏
The stability and sales contribution of heavy-buying households
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2014-09-12
err14
errOAAI
errRomaniuk, Jenni; Wight, Samuel
err分享
err收藏
The real difference between consumers' perceptions of private labels and national brands
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2014-04-04
err32
errOAAI
errNenycz-Thiel, Magda; Romaniuk, Jenni
err分享
err收藏

研究方向

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合作期刊
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Richard C. Trembath
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A
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L
Larry Lockshin
H 指数: 41 · 论文数: 212
M
Mark Uncles
H 指数: 37 · 论文数: 134
T
Thorsten Gruber
H 指数: 35 · 论文数: 158
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