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C

Charles Jebarajakirthy

sunway university

38H指数
103论文数
4.6K被引数
收录论文 60
发表时间
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Potentially unethical marketing and advertising practices directed at children: a systematic literature review and conceptual model development针对儿童的潜在不道德营销和广告实践：一项系统文献综述和概念模型发展
errInternational Journal of Advertising
IF5.9
err2026-07-08
err0
PREAI
errZumurad Aripova van Amstel; Izian Idris; Charles Jebarajakirthy; Pei-Shan Soon; Haroon Iqbal Maseeh
err分享
err收藏
Experiential marketing: systematic review and future research agenda体验式营销：系统综述与未来研究方向
errMarketing Intelligence & Planning
IF0
err2026-01-14
err0
PREAI
errPallab Sikdar; Charles Jebarajakirthy; Ruturaj Baber; Amee Agrawal; Haroon Iqbal Maseeh; Anubha
err分享
err收藏
Consumer Vulnerability: A Systematic Literature Review and Future Research Agenda消费者脆弱性: 系统文献综述和未来研究议程
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2025-12-01
err0
PREAI
errVerma, Anshul; Jebarajakirthy, Charles; Baber, Ruturaj; Maseeh, Haroon Iqbal; Kumar, Jeetesh; Saha, Raiswa; Shome, Samik
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err收藏
Evolution of rebranding: a structured literature review and research agenda桑格罗亚等人（2025）。品牌重塑的演变：一项结构化文献综述与研究议程。市场营销智能与规划，44，441–481。
errMarketing Intelligence & Planning
IF0
err2025-09-12
err0
PREAI
errDeepak Sangroya; Charles Jebarajakirthy; Haroon Iqbal Maseeh; Raiswa Saha; Yuvika Gupta
err分享
err收藏
Why the masses purchase prestige products? A meta-analysis消费者为何购买声望产品？一项元分析
errJournal of Business Research
IF9.8
err2025-07-22
err0
PREAI
errManish Das; Charles Jebarajakirthy; Amit Shankar; Haroon Iqbal Maseeh; Raiswa Saha
err分享
err收藏
Systematic literature review on retail agglomeration marketing零售业集聚营销的系统文献综述
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2025-01-31
err1
PREAI
errManjunath, Kavya Shree Kuduvalli; Habeeb, Safoora; Solomon, Priya; Jebarajakirthy, Charles; Maseeh, Haroon Iqbal; Saha, Raiswa; Bharti, Anju
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Monetary discounts, metaphoric communication and mass prestige based branding: a comprehensive assessment货币折扣，隐喻交流和基于大众声望的品牌: 综合评估
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2024-10-09
err1
PREAI
errDas, Manish; Jebarajakirthy, Charles; Balaji, M. S.; Saha, Victor; Paul, Mrinal Kanti; Sivapalan, Achchuthan
err分享
err收藏
Green skepticism: review and research agenda绿色怀疑论: 回顾与研究议程
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2024-10-08
err6
PREAI
errSivapalan, Achchuthan; Jebarajakirthy, Charles; Saha, Raiswa; Mehta, Pooja; Balaji, M. S.; Maseeh, Haroon Iqbal
err分享
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Service-dominant logic and customer engagement based value proposition framework in peer-to-peer accommodation: A two-study approach对等住宿中基于服务主导逻辑和客户参与的价值主张框架: 一项两项研究方法
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2024-10-06
err0
errOAAI
errAshaduzzaman, Md; Thaichon, Park; Weaven, Scott; Jebarajakirthy, Charles; Ross, Mitchell; Maseeh, Haroon Iqbal; Hoque, Imranul
err分享
err收藏
Why do consumers choose online food delivery services? A meta-analytic review
errINTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT
IF8.3
err2024-10-01
err1
PREAI
errShankar, Amit; Jebarajakirthy, Charles; Maseeh, Haroon Iqbal; Nayal, Preeti; Kumar, Aman; Krishnan, Chitra
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err收藏
Electronic shopping cart abandonment: What do we know and where should we be heading?
errELECTRONIC MARKETS
IF6.8
err2024-04-11
err4
errOAAI
errChopra, Ishani Patharia; Jebarajakirthy, Charles; Jain, Tanu; Maseeh, Haroon Iqbal
err分享
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Understanding smartphone users' app usage with restricted permissions
errinformation technology
IF5.6
err2024-03-27
err4
PREAI
errMaseeh, Haroon Iqbal; Jebarajakirthy, Charles; Sivapalan, Achchuthan; Ross, Mitchell; Rehman, Mehak
err分享
err收藏
A meta-analytic integration of the theory of planned behavior and the value-belief-norm model to predict green consumption
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2024-03-20
err21
PREAI
errJebarajakirthy, Charles; Sivapalan, Achchuthan; Das, Manish; Maseeh, Haroon Iqbal; Ashaduzzaman, Md; Strong, Carolyn; Sangroya, Deepak
err分享
err收藏
A meta-analysis on peer-to-peer accommodation adoption点对点住宿采纳的荟萃分析
errPSYCHOLOGY & MARKETING
IF9.1
err2023-10-13
err7
errOAAI
errAshaduzzaman, Md; Weaven, Scott; Ross, Mitchell; Jebarajakirthy, Charles; Surachartkumtonkun, Jiraporn; Maseeh, Haroon Iqbal
err分享
err收藏
Exploring the privacy concerns of smartphone app users: a qualitative approach探索智能手机应用程序用户的隐私问题: 定性方法
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2023-08-24
err14
errOAAI
errMaseeh, Haroon Iqbal; Nahar, Shamsun; Jebarajakirthy, Charles; Ross, Mitchell; Arli, Denni; Das, Manish; Rehman, Mehak; Ashraf, Hafiz Ahmad
err分享
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Understanding the drivers of destination equity in the post-pandemic era: the case of Australia
errasia pacific journal of ophthalmology
IF3.3
err2023-08-21
err2
errOAAI
errSarker, Tapan; Rabbanee, Fazlul K. K.; Shakeela, Aishath; Jebarajakirthy, Charles; Sarwar, Aisha; Amin Mollah, Md Ruhul
err分享
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Two decades of brand hate research: a review and research agenda
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2023-08-03
err15
PREAI
errKumar, Ramesh; Jebarajakirthy, Charles; Maseeh, Haroon Iqbal; Dhanda, Komal; Saha, Raiswa; Dahiya, Richa
err分享
err收藏
A systematic literature review on network marketing: What do we know and where should we be heading?
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2023-08-01
err13
PREAI
errChopra, Ishani Patharia; Jebarajakirthy, Charles; Acharyya, Moumita; Saha, Raiswa; Maseeh, Haroon Iqbal; Nahar, Shamsun
err分享
err收藏
Developing a Framework of Sustainable Consumption in Retailing Contexts
errAUSTRALASIAN MARKETING JOURNAL
IF3.8
err2023-07-20
err0
PREAI
errSaha, Victor; Jebarajakirthy, Charles; Sreen, Naman; Goyal, Praveen; Mani, Venkatesh; Deshpande, Sameer
err分享
err收藏
Place Branding: A Systematic Literature Review and Future Research Agenda地方品牌: 系统的文献综述和未来的研究议程
errJOURNAL OF TRAVEL RESEARCH
IF7
err2023-04-27
err29
PREAI
errSwain, Swapnarag; Jebarajakirthy, Charles; Sharma, Bhuvanesh Kumar; Maseeh, Haroon Iqbal; Agrawal, Amee; Shah, Jinal; Saha, Raiswa
err分享
err收藏

研究方向

暂无研究方向
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P
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S
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