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I

Inge Geyskens

tilburg university

31H指数
70论文数
9.8K被引数
收录论文 31
发表时间
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The brand-equity implications of selling through hard discounters
errInternational Journal of Research in Marketing
IF7.5
err2026-01-23
err0
errOAAI
errJoep van der Plas; Inge Geyskens; Marnik G. Dekimpe
err分享
err收藏
Mind the gap: National brands' sensitivity to price and line-length differentials at hard discounters versus conventional retailers
errJOURNAL OF RETAILING
IF10.2
err2024-06-01
err0
errOAAI
errvan der Plas, Joep; Dekimpe, Marnik G.; Geyskens, Inge
err分享
err收藏
Do consumers benefit from national-brand listings by hard discounters?
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2023-05-04
err3
errOAAI
errGeyskens, Inge; Deleersnyder, Barbara; Dekimpe, Marnik G.; Lin, Didi
err分享
err收藏
Adding budget and premium private labels to standard private labels: Established empirical generalizations, emerging empirical insights, and future research
errJOURNAL OF RETAILING
IF10.2
err2022-03-01
err17
errOAAI
errKeller, Kristopher O.; Dekimpe, Marnik G.; Geyskens, Inge
err分享
err收藏
Navigating the Last Mile: The Demand Effects of Click-and-Collect Order Fulfillment导航最后一英里: 点击收集订单履行的需求效应
errJOURNAL OF MARKETING
IF10.4
err2020-10-21
err36
errOAAI
errGielens, Katrijn; Gijsbrechts, Els; Geyskens, Inge
err分享
err收藏
Opening the Umbrella: The Effects of Rebranding Multiple Category-Specific Private-Label Brands to One Umbrella Brand
errJOURNAL OF MARKETING RESEARCH
IF5
err2020-05-14
err40
errOAAI
errKeller, Kristopher O.; Geyskens, Inge; Dekimpe, Marnik G.
err分享
err收藏
Buyer participation in outsourced new product development projects: The role of relationship multiplexity外包新产品开发项目中的买方参与: 关系多元化的作用
errJOURNAL OF OPERATIONS MANAGEMENT
IF10.4
err2020-03-12
err20
errOAAI
errSlot, Johanna H.; Wuyts, Stefan; Geyskens, Inge
err分享
err收藏
Retailing Research in Rapidly Changing Times: On the Danger of Being Leapfrogged by Practice
errJOURNAL OF RETAILING
IF10.2
err2019-03-01
err19
PREAI
errDekimpe, Marnik G.; Geyskens, Inge
err分享
err收藏
How to brand your private labels如何为您的私人标签打上品牌
errBUSINESS HORIZONS
IF7
err2018-05-01
err28
PREAI
errGeyskens, Inge; Keller, Kristopher O.; Dekimpe, Marnik G.; de Jong, Koen
err分享
err收藏
The New Regulator in Town: The Effect of Walmart's Sustainability Mandate on Supplier Shareholder Value
errJOURNAL OF MARKETING
IF10.4
err2018-03-01
err61
PREAI
errGielens, Katrijn; Geyskens, Inge; Deleersnyder, Barbara; Nohe, Max
err分享
err收藏
Let Your Banner Wave? Antecedents and Performance Implications of Retailers' Private-Label Branding Strategies
errJOURNAL OF MARKETING
IF10.4
err2016-07-01
err59
errOAAI
errKeller, Kristopher O.; Dekimpe, Marnik G.; Geyskens, Inge
err分享
err收藏
THE EFFECTIVENESS OF CONTRACTUAL AND TRUST-BASED GOVERNANCE IN STRATEGIC ALLIANCES UNDER BEHAVIORAL AND ENVIRONMENTAL UNCERTAINTY行为和环境不确定性下战略联盟中契约和信任治理的有效性
errSTRATEGIC MANAGEMENT JOURNAL
IF7.2
err2016-01-05
err169
PREAI
errKrishnan, Rekha; Geyskens, Inge; Steenkamp, Jan-Benedict E. M.
err分享
err收藏
United We Stand: The Impact of Buying Groups on Retailer Productivity
errJOURNAL OF MARKETING
IF10.4
err2015-07-01
err32
errOAAI
errGeyskens, Inge; Gielens, Katrijn; Wuyts, Stefan
err分享
err收藏
The performance implications of outsourcing customer support to service providers in emerging versus established economies
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2014-09-01
err31
PREAI
errRaassens, Neomie; Wuyts, Stefan; Geyskens, Inge
err分享
err收藏
Taking private labels upmarket: Empirical generalizations on category drivers of premium private label introductions将自有品牌推向高端市场: 优质自有品牌推出的类别驱动因素的经验概括
errJOURNAL OF RETAILING
IF10.2
err2014-06-01
err91
errOAAI
errter Braak, Anne; Geyskens, Inge; Dekimpe, Marnik G.
err分享
err收藏
Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning
errthe academy of marketing science
IF4.9
err2014-01-01
err104
PREAI
errSteenkamp, Jan-Benedict E. M.; Geyskens, Inge
err分享
err收藏
Does private-label production by national-brand manufacturers create discounter goodwill?
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2013-12-01
err43
errOAAI
errter Braak, Anne; Deleersnyder, Barbara; Geyskens, Inge; Dekimpe, Marnik G.
err分享
err收藏
Retailer Private-Label Margins: The Role of Supplier and Quality-Tier Differentiation
errJOURNAL OF MARKETING
IF10.4
err2013-07-01
err80
PREAI
errter Braak, Anne; Dekimpe, Marnik G.; Geyskens, Inge
err分享
err收藏
The Market Valuation of Outsourcing New Product Development
errJOURNAL OF MARKETING RESEARCH
IF5
err2012-10-01
err81
PREAI
errRaassens, Neomie; Wuyts, Stefan; Geyskens, Inge
err分享
err收藏
Transaction cost economics and the roles of national culture: a test of hypotheses based on Inglehart and Hofstede
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2011-07-12
err69
PREAI
errSteenkamp, Jan-Benedict E. M.; Geyskens, Inge
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
J
Jan‐Benedict E.M. Steenkamp
H 指数: 80 · 论文数: 212
M
Marnik G. Dekimpe
H 指数: 52 · 论文数: 248
H
Harald J. van Heerde
H 指数: 42 · 论文数: 139
N
Nirmalya Kumar
H 指数: 34 · 论文数: 105
E
Els Gijsbrechts
H 指数: 28 · 论文数: 135
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