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G

Gregory S. Carpenter

Northwestern University

27H指数
72论文数
6.5K被引数
收录论文 18
发表时间
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Market driving, market driven, or both? toward a concept of dual market orientation
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2023-08-01
err2
PREAI
errCarpenter, Gregory S.
err分享
err收藏
Legitimately luxurious: Creating authentic luxury brands合法奢华: 打造正宗的奢侈品牌
errBUSINESS HORIZONS
IF7
err2022-09-01
err7
PREAI
errGoldstein, Guy A.; Carpenter, Gregory S.
err分享
err收藏
Disgusted and Afraid: Consumer Choices under the Threat of Contagious Disease
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2020-05-28
err135
PREAI
errGaloni, Chelsea; Carpenter, Gregory S.; Rao, Hayagreeva
err分享
err收藏
Status Games: Market Driving Through Social Influence in the US Wine Industry
errJOURNAL OF MARKETING
IF10.4
err2018-09-01
err96
PREAI
errHumphreys, Ashlee; Carpenter, Gregory S.
err分享
err收藏
Theory plus practice in marketing
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2016-12-01
err1
PREAI
errLehmann, Donald R.; Carpenter, Gregory S.
err分享
err收藏
Creating a market orientation: A longitudinal, multifirm, grounded analysis of cultural transformation
errJOURNAL OF MARKETING
IF10.4
err2006-10-01
err292
PREAI
errGebhardt, Gary F.; Carpenter, Gregory S.; Sherry, John F., Jr.
err分享
err收藏
Measuring marketing productivity: Current knowledge and future directions
errJOURNAL OF MARKETING
IF10.4
err2004-10-01
err744
errOAAI
errRust, RT; Ambler, T; Carpenter, GS; Kumar, V; Srivastava, RK
err分享
err收藏
The role of market efficiency intuitions in consumer choice: A case of compensatory inferences
errJOURNAL OF MARKETING RESEARCH
IF5
err2001-08-01
err100
PREAI
errChernev, A; Carpenter, GS
err分享
err收藏
Why is the trivial important? A reasons-based account for the effects of trivial attributes on choice
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2000-03-01
err152
PREAI
errBrown, CL; Carpenter, GS
err分享
err收藏
The advantages of entry in the growth stage of the product life cycle: An empirical analysis
errJOURNAL OF MARKETING RESEARCH
IF5
err1999-05-01
err93
PREAI
errShankar, V; Carpenter, GS; Krishnamurthi, L
err分享
err收藏
Late mover advantage: How innovative late entrants outsell pioneers
errJOURNAL OF MARKETING RESEARCH
IF5
err1998-02-01
err262
PREAI
errShankar, V; Carpenter, GS; Krishnamurthi, L
err分享
err收藏
REFLECTIONS ON CONSUMER PREFERENCE FORMATION AND PIONEERING ADVANTAGE
errJOURNAL OF MARKETING RESEARCH
IF5
err1994-11-01
err64
PREAI
errCARPENTER, GS; NAKAMOTO, K
err分享
err收藏
MARKET EXPANSION, CANNIBALIZATION, AND INTERNATIONAL AIRLINE PRICING STRATEGY
errINTERNATIONAL JOURNAL OF FORECASTING
IF7.1
err1994-09-01
err19
PREAI
errCARPENTER, GS; HANSSENS, DM
err分享
err收藏
MEANINGFUL BRANDS FROM MEANINGLESS DIFFERENTIATION - THE DEPENDENCE ON IRRELEVANT ATTRIBUTES
errJOURNAL OF MARKETING RESEARCH
IF5
err1994-08-01
err320
PREAI
errCARPENTER, GS; GLAZER, R; NAKAMOTO, K
err分享
err收藏
CONSUMER PREFERENCE FORMATION AND PIONEERING ADVANTAGE
errJOURNAL OF MARKETING RESEARCH
IF5
err1989-08-01
err612
PREAI
errCARPENTER, GS; NAKAMOTO, K
err分享
err收藏
MODELING ASYMMETRIC COMPETITION
errthe academy of marketing science
IF4.9
err1988-11-01
err117
errOAAI
errCARPENTER, GS; COOPER, LG; HANSSENS, DM; MIDGLEY, DF
err分享
err收藏
MODELING COMPETITIVE MARKETING STRATEGIES - THE IMPACT OF MARKETING-MIX RELATIONSHIPS AND INDUSTRY STRUCTURE
errthe academy of marketing science
IF4.9
err1987-05-01
err20
PREAI
errCARPENTER, GS
err分享
err收藏
A MODEL OF MARKETING MIX, BRAND SWITCHING, AND COMPETITION
errJOURNAL OF MARKETING RESEARCH
IF5
err1985-08-01
err92
PREAI
errCARPENTER, GS; LEHMANN, DR
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
D
Donald R. Lehmann
H 指数: 80 · 论文数: 396
R
Roland T. Rust
H 指数: 72 · 论文数: 227
R
Rajendra K. Srivastava
H 指数: 48 · 论文数: 149
D
Dominique M. Hanssens
H 指数: 46 · 论文数: 217
J
John F. Sherry
H 指数: 46 · 论文数: 223
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