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R

Rajendra K. Srivastava

Indian School of Business

48H指数
149论文数
1.8W被引数
收录论文 42
发表时间
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Guidelines for Theory Selection: The IMPACT Framework理论选择指南：IMPACT框架
errPsychology & Marketing
IF9.1
err2025-07-22
err0
errOAAI
errLinda D. Hollebeek; V. Kumar; Rajendra K. Srivastava; Weng Marc Lim; Sigitas Urbonavicius
err分享
err收藏
Responsible stakeholder engagement marketing负责任利益相关者参与营销
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2025-02-01
err0
errOAAI
errKumar, V.; Hollebeek, Linda D.; Sharma, Amalesh; Rajan, Bharath; Srivastava, Rajendra K.
err分享
err收藏
Crafting conceptual proposition-based contributions: The 7C framework制定基于概念命题的贡献: 7C框架
errPSYCHOLOGY & MARKETING
IF9.1
err2024-06-18
err2
errOAAI
errHollebeek, Linda D.; Srivastava, Rajendra K.; Clark, Moira K.; Urbonavicius, Sigitas; Lim, Weng Marc
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err收藏
Moving the stakeholder journey forward推动利益相关者的前进之旅
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2022-06-21
err32
errOAAI
errHollebeek, Linda D.; Kumar, V; Srivastava, Rajendra K.; Clark, Moira K.
err分享
err收藏
Brand response to environmental turbulence: A framework and propositions for resistance, recovery and reinvention
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2022-06-01
err31
errOAAI
errRego, Lopo; Brady, Michael; Leone, Robert; Roberts, John; Srivastava, Chandra; Srivastava, Rajendra
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The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations营销部门权力对投资者对AI嵌入新产品创新公告反应的影响
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2022-05-23
err6
errOAAI
errPadigar, Manjunath; Pupovac, Ljubomir; Sinha, Ashish; Srivastava, Rajendra
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From Customer-, to Actor-, to Stakeholder Engagement: Taking Stock, Conceptualization, and Future Directions
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2020-12-24
err83
PREAI
errHollebeek, Linda D.; Kumar, V.; Srivastava, Rajendra K.
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New perspectives on business model innovations in emerging markets
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2019-12-12
err45
errOAAI
errKumar, V.; Srivastava, Rajendra
err分享
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Store Manager-Store Performance Relationship: A Research Note商店经理-商店绩效关系: 研究笔记
errJOURNAL OF RETAILING
IF10.2
err2019-06-01
err20
PREAI
errArnold, Todd J.; Grewal, Dhruv; Motyka, Scott; Kim, Namwoon; Sharma, Arun; Srivastava, Rajendra
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Self-similar solution for cylindrical shock waves in a weakly conducting dusty gas
errAIN SHAMS ENGINEERING JOURNAL
IF5.9
err2018-12-01
err14
errOAAI
errVishwakarma, J. P.; Nath, G.; Srivastava, Rajendra Kumar
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err收藏
S-D logic-informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM (vol 47, pg 161, 2019)
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2018-09-26
err11
errOAAI
errHollebeek, Linda D.; Srivastava, Rajendra K.; Chen, Tom
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Customer Acquisition and Retention Spending: An Analytical Model and Empirical Investigation in Wireless Telecommunications Markets
errJOURNAL OF MARKETING RESEARCH
IF5
err2016-10-01
err35
errOAAI
errMin, Sungwook; Zhang, Xubing; Kim, Namwoon; Srivastava, Rajendra K.
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S-D logic-informed customer engagement: integrative framework, revised fundamental propositions, and application to CRMS-d逻辑-知情的客户参与: 综合框架、修订的基本主张以及在CRM中的应用
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2016-09-06
err633
PREAI
errHollebeek, Linda D.; Srivastava, Rajendra K.; Chen, Tom
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Marketing mix and brand sales in global markets: Examining the contingent role of country-market characteristics
errJOURNAL OF INTERNATIONAL BUSINESS STUDIES
IF9
err2015-01-22
err61
PREAI
errBahadir, S. Cem; Bharadwaj, Sundar G.; Srivastava, Rajendra K.
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Impact of component supplier branding on profitability
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2014-12-01
err23
errOAAI
errWorm, Stefan; Srivastava, Rajendra K.
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Utilization of business technologies: Managing relationship-based benefits for buying and supplying firms
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2010-04-01
err16
PREAI
errKim, Namwoon; Pae, Jae H.; Han, Jin K.; Srivastava, Rajendra K.
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Marketing Strategy and Wall Street: Nailing Down Marketing's Impact
errJOURNAL OF MARKETING
IF10.4
err2009-11-01
err101
errOAAI
errHanssens, Dominique M.; Rust, Roland T.; Srivastava, Rajendra K.
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Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?
errJOURNAL OF MARKETING
IF10.4
err2008-11-01
err164
errOAAI
errBahadir, S. Cem; Bharadwaj, Sundar G.; Srivastava, Rajendra K.
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Market-based capabilities and financial performance of firms: insights into marketing's contribution to firm value
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2008-10-02
err230
PREAI
errRamaswami, Sridhar N.; Srivastava, Rajendra K.; Bhargava, Mukesh
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Explaining context effects on choice using a model of comparative judgment
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2008-01-25
err33
PREAI
errBhargava, M; Kim, J; Srivastava, RK
err分享
err收藏

研究方向

暂无研究方向
合作学者
合作期刊
D
Dhruv Grewal
H 指数: 100 · 论文数: 358
W
Weng Marc Lim
H 指数: 75 · 论文数: 410
R
Roland T. Rust
H 指数: 72 · 论文数: 227
K
Kevin Lane Keller
H 指数: 70 · 论文数: 219
J
John Roberts
H 指数: 63 · 论文数: 386
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