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K

Karen Gedenk

university of hamburg

14H指数
54论文数
2.1K被引数
收录论文 11
发表时间
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Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2023-06-01
err5
errOAAI
errWiddecke, Kai A.; Keller, Wiebke I. Y.; Gedenk, Karen; Deleersnyder, Barbara
err分享
err收藏
Referral Reward Size and New Customer Profitability
errthe academy of marketing science
IF4.9
err2020-11-01
err33
PREAI
errWolters, Heike M.; Schulze, Christian; Gedenk, Karen
err分享
err收藏
Price Promotions and Popular Events
errJOURNAL OF MARKETING
IF10.4
err2018-11-19
err25
errOAAI
errKeller, Wiebke I. Y.; Deleersnyder, Barbara; Gedenk, Karen
err分享
err收藏
Something Free or Something Off? A Comparative Study of the Purchase Effects of Premiums and Price Cuts
errJOURNAL OF RETAILING
IF10.2
err2018-03-01
err25
errOAAI
errFoubert, Bram; Breugelmans, Els; Gedenk, Karen; Rolef, Charlotte
err分享
err收藏
How much to give? - The effect of donation size on tactical and strategic success in cause-related marketing给多少？-捐赠规模对事业相关营销中战术和战略成功的影响
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2014-06-01
err89
PREAI
errMueller, Sarah S.; Fries, Anne J.; Gedenk, Karen
err分享
err收藏
Consumer response to uncertain promotions: An empirical analysis of conditional rebates消费者对不确定促销的反应: 有条件回扣的实证分析
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2014-03-01
err52
PREAI
errAilawadi, Kusum L.; Gedenk, Karen; Langer, Tobias; Ma, Yu; Neslin, Scott A.
err分享
err收藏
Decomposition of the sales impact of promotion-induced stockpiling
errJOURNAL OF MARKETING RESEARCH
IF5
err2007-08-01
err97
PREAI
errAilawadi, Kusum L.; Gedenk, Karen; Lutzky, Christian; Neslin, Scott A.
err分享
err收藏
Pursuing the value-conscious consumer: Store brands versus national brand promotions
errJOURNAL OF MARKETING
IF10.4
err2001-01-01
err656
PREAI
errAilawadi, KL; Neslin, SA; Gedenk, K
err分享
err收藏
The role of retail promotion in determining future brand loyalty: Its effect on purchase event feedback
errJOURNAL OF RETAILING
IF10.2
err1999-12-01
err125
PREAI
errGedenk, K; Neslin, SA
err分享
err收藏
Heterogeneity and purchase event feedback in choice models: An empirical analysis with implications for model building
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err1999-09-01
err60
errOAAI
errAilawadi, KL; Gedenk, K; Neslin, SA
err分享
err收藏
The impact of price thresholds on profit contribution - Should retailers set 9-ending prices?
errJOURNAL OF RETAILING
IF10.2
err1999-03-01
err50
PREAI
errGedenk, K; Sattler, H
err分享
err收藏

研究方向

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合作学者
合作期刊
S
Scott A. Neslin
H 指数: 57 · 论文数: 179
K
Kusum L. Ailawadi
H 指数: 33 · 论文数: 101
H
Henrik Sattler
H 指数: 28 · 论文数: 198
E
Els Breugelmans
H 指数: 19 · 论文数: 66
Y
Yu Ma
H 指数: 17 · 论文数: 55
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