logo
科言猫学术研究的AI总结
language
手机端手机端
  • Phone Feature微信小程序
简体中文简体中文
notice消息通知
博客博客
delete
arrow
返回
H

Henrik Sattler

university of hamburg

28H指数
198论文数
3.6K被引数
收录论文 20
发表时间
logo
The role of consumer-based brand equity on the prolongation of trademarks (Oct, 10.1057/s41262-024-00370-z, 2024)
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2025-02-25
err0
errOAAI
errPfeifer, Louisa M.; Schreiner, Thomas F.; Sattler, Henrik
err分享
err收藏
Empirical validation of a new technique ('select-and-rank') to measure brand preference
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2025-02-21
err0
errOAAI
errKarantonis, Kosmo; Schnittka, Oliver; Farsky, Mario; Sattler, Henrik
err分享
err收藏
The role of consumer-based brand equity on the prolongation of trademarks
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2024-10-28
err0
errOAAI
errPfeifer, Louisa M.; Schreiner, Thomas F.; Sattler, Henrik
err分享
err收藏
White Americans' preference for Black people in advertising has increased in the past 66 years: A meta-analysis
errPROCEEDINGS OF THE NATIONAL ACADEMY OF SCIENCES OF THE UNITED STATES OF AMERICA
IF9.1
err2024-02-20
err1
errOAAI
errLenk, Julia Diana; Hartmann, Jochen; Sattler, Henrik
err分享
err收藏
How Important Is Word of Mouth? Development, Validation, and Application of a Scale
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2024-01-23
err3
errOAAI
errBecker, Jan-Michael; Voelckner, Franziska; Sattler, Henrik
err分享
err收藏
Community Members' Perception of Brand Community Character: Construction and Validation of a New Scale社区成员对品牌社区特征的感知: 新量表的构建与验证
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-02-15
err16
PREAI
errRelling, Marleen; Schnittka, Oliver; Ringle, Christian M.; Sattler, Henrik; Johnen, Marius
err分享
err收藏
Implementing effective customer participation for hedonic and utilitarian services
errJOURNAL OF SERVICES MARKETING
IF4.5
err2019-06-10
err28
PREAI
errBlinda, Kristina; Schnittka, Oliver; Sattler, Henrik; Graeve, Jan-Frederik
err分享
err收藏
Brand Positioning Based on Brand Image-Country Image Fit基于品牌形象的品牌定位 -- 国家形象契合
errthe academy of marketing science
IF4.9
err2019-05-01
err17
PREAI
errKlein, Kristina; Voelckner, Franziska; Bruno, Hernan A.; Sattler, Henrik; Bruno, Pascal
err分享
err收藏
Each can help or hurt: Negative and positive word of mouth in social network brand communities
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2016-03-01
err73
PREAI
errRelling, Marleen; Schnittka, Oliver; Sattler, Henrik; Johnen, Marius
err分享
err收藏
The vampire effect: When do celebrity endorsers harm brand recall?
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2015-06-01
err88
PREAI
errErfgen, Carsten; Zenker, Sebastian; Sattler, Henrik
err分享
err收藏
Advanced brand concept maps: A new approach for evaluating the favorability of brand association networks
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2012-09-01
err60
PREAI
errSchnittka, Oliver; Sattler, Henrik; Zenker, Sebastian
err分享
err收藏
The impact of brand extension success drivers on brand extension price premiums
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2010-12-01
err128
PREAI
errSattler, Henrik; Voelckner, Franziska; Riediger, Claudia; Ringle, Christian M.
err分享
err收藏
How Important Are Brands? A Cross-Category, Cross-Country Study
errJOURNAL OF MARKETING RESEARCH
IF5
err2010-10-01
err184
PREAI
errFischer, Marc; Voelckner, Franziska; Sattler, Henrik
err分享
err收藏
The Role of Parent Brand Quality for Service Brand Extension Success
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2010-06-14
err123
PREAI
errVoelckner, Franziska; Sattler, Henrik; Hennig-Thurau, Thorsten; Ringle, Christian M.
err分享
err收藏
Hybrid individualized two-level choice-based conjoint (HIT-CBC): A new method for measuring preference structures with many attribute levels
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2009-06-01
err22
PREAI
errEggers, Felix; Sattler, Henrik
err分享
err收藏
The last picture show? Timing and order of movie distribution channels
errJOURNAL OF MARKETING
IF10.4
err2007-10-01
err106
PREAI
errHennig-Thurau, Thorsten; Henning, Victor; Sattler, Henrik; Eggers, Felix; Houston, Mark B.
err分享
err收藏
Consumer file sharing of motion pictures
errJOURNAL OF MARKETING
IF10.4
err2007-10-01
err212
PREAI
errHennig-Thurau, Thorsten; Henning, Victor; Sattler, Henrik
err分享
err收藏
Empirical generalizability of consumer evaluations of brand extensions
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2007-06-01
err98
PREAI
errVoelckner, Franziska; Sattler, Hernik
err分享
err收藏
Drivers of brand extension success
errJOURNAL OF MARKETING
IF10.4
err2006-04-01
err454
PREAI
errVölckner, F; Sattler, H
err分享
err收藏
The impact of price thresholds on profit contribution - Should retailers set 9-ending prices?
errJOURNAL OF RETAILING
IF10.2
err1999-03-01
err50
PREAI
errGedenk, K; Sattler, H
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
C
Christian M. Ringle
H 指数: 107 · 论文数: 373
T
Thorsten Hennig‐Thurau
H 指数: 53 · 论文数: 212
M
Mark B. Houston
H 指数: 36 · 论文数: 93
T
Thomas Schreiner
H 指数: 35 · 论文数: 123
S
Sebastian Zenker
H 指数: 32 · 论文数: 97
查看更多