logo
科言猫学术研究的AI总结
language
手机端手机端
  • Phone Feature微信小程序
简体中文简体中文
notice消息通知
博客博客
delete
arrow
返回
M

Marc Fischer

University of Cologne

14H指数
77论文数
1.2K被引数
收录论文 12
发表时间
logo
Cementing JM ’s Impact on the Marketing Eco system: Empirical Execution巩固JM对营销生态系统的影响：实证执行
errJournal of Marketing
IF10.4
err2026-03-25
err0
PREAI
errJan-Benedict E.M. Steenkamp; Marc Fischer; Kelly L. Haws; Maura L. Scott; Rebecca J. Slotegraaf
err分享
err收藏
Cementing JM 's Impact on the Marketing Ecosystem: Advancing Big Ideas固化JM对营销生态系统的影响：推进宏伟构想
errJournal of Marketing
IF10.4
err2025-09-24
err0
PREAI
errJan-Benedict E.M. Steenkamp; Marc Fischer; Kelly L. Haws; Maura L. Scott; Rebecca J. Slotegraaf
err分享
err收藏
When Does Corporate Social Irresponsibility Become News? Evidence from More Than 1,000 Brand Transgressions Across Five Countries
errJOURNAL OF MARKETING
IF10.4
err2020-03-19
err65
errOAAI
errStaebler, Samuel; Fischer, Marc
err分享
err收藏
Managing Advertising Campaigns for New Product Launches: An Application at Mercedes-Benz
errthe academy of marketing science
IF4.9
err2019-03-01
err4
PREAI
errFischer, Marc
err分享
err收藏
The financial brand value chain: How brand investments contribute to the financial health of firms
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2017-03-01
err54
PREAI
errFischer, Marc; Himme, Alexander
err分享
err收藏
Marketing's Impact on Firm Value: Generalizations from a Meta-Analysis
errJOURNAL OF MARKETING RESEARCH
IF5
err2016-08-01
err108
PREAI
errEdeling, Alexander; Fischer, Marc
err分享
err收藏
Skimming or Penetration? Strategic Dynamic Pricing for New Products
errthe academy of marketing science
IF4.9
err2015-03-01
err51
errOAAI
errSpann, Martin; Fischer, Marc; Tellis, Gerard J.
err分享
err收藏
Empirical generalizations of demand and supply dynamics for movies
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2014-06-01
err27
PREAI
errClement, Michel; Wu, Steven; Fischer, Marc
err分享
err收藏
Drivers of the cost of capital: The joint role of non-financial metrics
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2014-06-01
err38
PREAI
errHimme, Alexander; Fischer, Marc
err分享
err收藏
Dynamic Marketing Budget Allocation Across Countries, Products, and Marketing Activities
errthe academy of marketing science
IF4.9
err2011-07-01
err73
PREAI
errFischer, Marc; Albers, Soenke; Wagner, Nils; Frie, Monika
err分享
err收藏
How Important Are Brands? A Cross-Category, Cross-Country Study
errJOURNAL OF MARKETING RESEARCH
IF5
err2010-10-01
err184
PREAI
errFischer, Marc; Voelckner, Franziska; Sattler, Henrik
err分享
err收藏
Patient- or Physician-Oriented Marketing: What Drives Primary Demand for Prescription Drugs?以患者或医生为导向的营销: 是什么推动了处方药的主要需求？
errJOURNAL OF MARKETING RESEARCH
IF5
err2010-02-01
err59
PREAI
errFischer, Marc; Albers, Soenke
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
J
Jan‐Benedict E.M. Steenkamp
H 指数: 80 · 论文数: 212
G
Gerard J. Tellis
H 指数: 69 · 论文数: 235
M
Martin Spann
H 指数: 39 · 论文数: 229
K
Kelly L. Haws
H 指数: 30 · 论文数: 157
H
Henrik Sattler
H 指数: 28 · 论文数: 198
查看更多