Muhammad Mohsin Butt - Publications, H-index & Citations

Muhammad Mohsin Butt

institute of business administration, karachi

22H指数

36论文数

2.4K被引数

收录论文 7

发表时间

Rollover service contracts: the influences of perceived value, convenience, confusion and switching costs on consumer satisfaction and service loyalty 展期服务合同: 感知价值、便利性、困惑和转换成本对消费者满意度和服务忠诚度的影响

JOURNAL OF STRATEGIC MARKETING

IF3.1

2024-03-13

PREAI

Butt, Muhammad Mohsin; Wilkins, Stephen; Hazzam, Joe; Marder, Ben

When and why employees take charge in the Workplace: the roles of learning goal orientation, role-breadth self-efficacy and co-worker support

annual review of food science and technology

IF9.6

2022-07-03

PREAI

Ngo, Michelle She Min; Mustafa, Michael J.; Butt, Muhammad Mohsin

Managing corporate brand behavioural integrity: a case of alleged violation of Halal certification

JOURNAL OF ISLAMIC MARKETING

IF4.7

2020-05-18

PREAI

Butt, Muhammad Mohsin; Khong, Kok Wei; Alam, Muhammad

Integrating Behavioural and Branding Perspectives to Maximize Green Brand Equity: A Holistic Approach

BUSINESS STRATEGY AND THE ENVIRONMENT

IF13.3

2016-09-30

PREAI

Butt, Muhammad Mohsin; Mushtaq, Saadia; Afzal, Alia; Khong, Kok Wei; Ong, Fon Sim; Ng, Pui Fong

Consumers' behavioural intentions after experiencing deception or cognitive dissonance caused by deceptive packaging, package downsizing or slack filling 消费者在经历欺骗性包装、包装缩小或填充松弛引起的欺骗或认知失调后的行为意图

EUROPEAN JOURNAL OF MARKETING

IF5.1

2016-02-08

PREAI

Wilkins, Stephen; Beckenuyte, Carina; Butt, Muhammad Mohsin

The effects of social identification and organizational identification on student commitment, achievement and satisfaction in higher education 社会认同和组织认同对高等教育学生承诺、成就和满意度的影响

STUDIES IN HIGHER EDUCATION

IF3.2

2015-04-20

PREAI

Wilkins, Stephen; Butt, Muhammad Mohsin; Kratochvil, Daniel; Balakrishnan, Melodena Stephens

Antecedents of Green Brand Equity: An Integrated Approach

JOURNAL OF BUSINESS ETHICS

IF6.7

2013-04-11

PREAI

Ng, Pui Fong; Butt, Muhammad Mohsin; Khong, Kok Wei; Ong, Fon Sim

研究方向