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K

Karen Robson

kent state university salem

18H指数
89论文数
2.0K被引数
收录论文 17
发表时间
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Social, economic, and environmental implications of drones in marketing: A framework of safeguards for sustainable technology implementation无人机在市场营销中的社会、经济和环境影响：可持续技术实施的安全保障框架
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2025-03-01
err1
errOAAI
errBeninger, Stefanie; Robson, Karen
err分享
err收藏
Culture uncovered: B2B salesforce job reviews as windows into corporate values
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2023-12-26
err0
PREAI
errLam, Joey; Mulvey, Michael S.; Robson, Karen; Pitt, Leyland
err分享
err收藏
Interoperability: Our exciting and terrifying Web3 future
errBUSINESS HORIZONS
IF7
err2023-07-01
err26
PREAI
errPark, Andrew; Wilson, Matthew; Robson, Karen; Demetis, Dionysios; Kietzmann, Jan
err分享
err收藏
Looking through the Glassdoor: The stories that B2B salespeople tell
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2022-08-01
err8
PREAI
errLam, Joey; Mulvey, Michael S.; Robson, Karen
err分享
err收藏
Consumer subversion and its relationship to anti-consumption, deviant and dysfunctional behaviors, and consumer revenge消费者颠覆及其与反消费、越轨和功能失调行为以及消费者报复的关系
errPSYCHOLOGY & MARKETING
IF9.1
err2021-08-24
err21
PREAI
errWilson, Matthew; Robson, Karen; Pitt, Leyland
err分享
err收藏
Understanding and developing contributions to marketing theory理解和发展对营销理论的贡献
errJOURNAL OF STRATEGIC MARKETING
IF3.1
err2021-08-19
err3
PREAI
errWilson, Matthew; Paschen, Jeannette; Robson, Karen; Heilgenberg, Kerstin
err分享
err收藏
Openbranding: Managing the unauthorized use of brand-related intellectual property
errBUSINESS HORIZONS
IF7
err2020-11-01
err7
PREAI
errRobson, Karen; de Beer, Jeremy; McCarthy, Ian P.
err分享
err收藏
Confronting the challenges women face as customers and as marketers
errBUSINESS HORIZONS
IF7
err2020-09-01
err0
PREAI
errRobson, Karen; Beninger, Stefanie
err分享
err收藏
#BuyNothingDay: investigating consumer restraint using hybrid content analysis of Twitter data
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2020-01-24
err31
errOAAI
errPaschen, Jeannette; Wilson, Matthew; Robson, Karen
err分享
err收藏
Creating new products from old ones: Consumer motivations for innovating autonomously from firms
errTECHNOVATION
IF10.9
err2019-12-01
err13
PREAI
errRobson, Karen; Wilson, Matthew; Pitt, Leyland
err分享
err收藏
Brand management in the era of fake news: narrative response as a strategy to insulate brand value假新闻时代的品牌管理: 叙事回应作为隔离品牌价值的策略
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2019-05-30
err49
PREAI
errMills, Adam J.; Robson, Karen
err分享
err收藏
Understanding Why Consumers Don't Skip Pre-Roll Video Ads
errJOURNAL OF ADVERTISING
IF7
err2017-06-19
err82
PREAI
errCampbell, Colin; Thompson, Frauke Mattison; Grimm, Pamela E.; Robson, Karen
err分享
err收藏
Crowdsourcing in a time of empowered stakeholders: Lessons from crowdsourcing campaigns
errBUSINESS HORIZONS
IF7
err2017-03-01
err29
PREAI
errWilson, Matthew; Robson, Karen; Botha, Elsamari
err分享
err收藏
Game on: Engaging customers and employees through gamification
errBUSINESS HORIZONS
IF7
err2016-01-01
err207
PREAI
errRobson, Karen; Plangger, Kirk; Kietzmann, Jan H.; McCarthy, Ian; Pitt, Leyland
err分享
err收藏
Marketing at the base of the pyramid: Perspectives for practitioners and academics金字塔底部的营销: 从业者和学者的观点
errBUSINESS HORIZONS
IF7
err2015-09-01
err20
PREAI
errBeninger, Stefanie; Robson, Karen
err分享
err收藏
Is it all a game? Understanding the principles of gamification
errBUSINESS HORIZONS
IF7
err2015-07-01
err525
PREAI
errRobson, Karen; Plangger, Kirk; Kietzmann, Jan H.; McCarthy, Ian; Pitt, Leyland
err分享
err收藏
Yes, and ...: What improv theater can teach service firms是的，还有...: 即兴剧院可以教服务公司什么
errBUSINESS HORIZONS
IF7
err2015-07-01
err9
PREAI
errRobson, Karen; Pitt, Leyland; Berthon, Pierre R.
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
L
Leyland Pitt
H 指数: 66 · 论文数: 513
P
Pierre Berthon
H 指数: 48 · 论文数: 249
J
Jan Kietzmann
H 指数: 42 · 论文数: 148
I
Ian P. McCarthy
H 指数: 42 · 论文数: 157
A
Andrew Park
H 指数: 40 · 论文数: 201
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