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J

Joel Mero

University of Jyvaskyla

20H指数
66论文数
1.7K被引数
收录论文 15
发表时间
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Mind your tone: how swear words in online complaints influence bystander perceptions of airlines and hotels注意语气：网络投诉中的脏话如何影响旁观者对航空公司和酒店的看法
errJournal of Service Theory and Practice
IF4.4
err2026-09-24
err0
PREAI
errMaqsood Hussain Bhutto; Joel Mero; Heikki Karjaluoto
err分享
err收藏
Navigating uncertainty in quantum computing: how companies learn in emerging technology landscapes在量子计算中导航不确定性：公司在新兴技术景观中的学习方式
errTechnology Analysis & Strategic Management
IF0
err2026-05-01
err0
PREAI
errTyrvainen, Olli; Taipale, Jori; Mero, Joel
err分享
err收藏
Technology-enabled democratization: Impact of generative AI on content marketing agencies技术赋能的民主化：生成式AI对内容营销代理机构的影响
errIndustrial Marketing Management
IF7.5
err2025-10-02
err0
errOAAI
errRisqo Wahid; Joel Mero; Paavo Ritala
err分享
err收藏
Effects of Big Data Analytics on Firm Innovativeness: The Role of a Data-Driven Culture大数据分析对企业创新性的影响：数据驱动文化的作用
errknowledge management
IF1.7
err2025-06-18
err0
errOAAI
errHenri Hussinki; Paavo Ritala; Mika Vanhala; Aino Kianto; Joel Mero
err分享
err收藏
Digital content marketing on social media along the B2B customer journey: The effect of timely content delivery on customer engagementB2B客户旅程中的社交媒体数字内容营销: 及时内容交付对客户参与度的影响
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2024-04-01
err3
errOAAI
errSalonen, Anna; Mero, Joel; Munnukka, Juha; Zimmer, Marcus; Karjaluoto, Heikki
err分享
err收藏
Big data analytics capability, marketing agility, and firm performance: a conceptual framework
errJOURNAL OF MARKETING THEORY AND PRACTICE
IF5.3
err2024-03-01
err6
errOAAI
errVesterinen, Mikko; Mero, Joel; Skippari, Mika
err分享
err收藏
Augmenting machine learning with human insights: the model development for B2B personalization利用人类洞察力增强机器学习: B2B个性化的模型开发
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2024-01-01
err1
errOAAI
errYaghtin, Shahrzad; Mero, Joel
err分享
err收藏
Written by ChatGPT, illustrated by Midjourney: generative AI for content marketing由ChatGPT撰写，由Midjourney插图: 内容营销的生成AI
errASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
IF5.1
err2023-11-02
err18
errOAAI
errWahid, Risqo; Mero, Joel; Ritala, Paavo
err分享
err收藏
The emperor's new clothes: self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes
errJOURNAL OF SERVICES MARKETING
IF4.5
err2023-04-07
err11
errOAAI
errLavoye, Virginie; Sipilae, Jenni; Mero, Joel; Tarkiainen, Anssi
err分享
err收藏
B2B influencer marketing: Conceptualization and four managerial strategiesB2B影响者营销: 概念化和四种管理策略
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2023-01-01
err13
errOAAI
errMero, Joel; Vanninen, Heini; Keranen, Joona
err分享
err收藏
An effectual approach to executing dynamic capabilities under unexpected uncertainty
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2022-11-01
err18
errOAAI
errMero, Joel; Haapio, Hannele
err分享
err收藏
Digital content marketing in business markets: Activities, consequences, and contingencies along the customer journey
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2022-08-01
err37
errOAAI
errTerho, Harri; Mero, Joel; Siutla, Lotta; Jaakkola, Elina
err分享
err收藏
Social Media Influencers as Mediators of Commercial Messages
errJOURNAL OF INTERNET COMMERCE
IF4.3
err2022-07-10
err7
errOAAI
errVanninen, Heini; Mero, Joel; Kantamaa, Eveliina
err分享
err收藏
Effectual and causal reasoning in the adoption of marketing automation
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2020-04-01
err35
errOAAI
errMero (Jarvinen), Joel; Tarkiainen, Anssi; Tobon, Juliana
err分享
err收藏
The effects of two-way communication and chat service usage on consumer attitudes in the e-commerce retailing sector
errELECTRONIC MARKETS
IF6.8
err2018-01-02
err62
PREAI
errMero (Jarvinen), Joel
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
P
Paavo Ritala
H 指数: 62 · 论文数: 264
H
Heikki Karjaluoto
H 指数: 50 · 论文数: 265
E
Elina Jaakkola
H 指数: 37 · 论文数: 97
A
Aino Kianto
H 指数: 35 · 论文数: 110
J
Joona Keränen
H 指数: 23 · 论文数: 52
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