Stacy Landreth Grau - Publications, H-index & Citations

Stacy Landreth Grau

texas christian university

19H指数

55论文数

3.2K被引数

收录论文 11

发表时间

Gender stereotypes in advertising: exploring new directions

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2016-07-21

PREAI

Zotos, Yorgos C.; Grau, Stacy Landreth

Gender stereotypes in advertising: a review of current research

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2016-07-11

198

PREAI

Grau, Stacy Landreth; Zotos, Yorgos C.

Perspectives on social impact measurement and non-profit organisations 社会影响测量和非营利组织的观点

MARKETING INTELLIGENCE & PLANNING

IF5.4

2016-02-01

PREAI

Polonsky, Michael Jay; Grau, Stacy Landreth; McDonald, Sharyn

Too much Facebook? An exploratory examination of social media fatigue

COMPUTERS IN HUMAN BEHAVIOR

IF8.9

2015-03-01

350

OAAI

Bright, Laura F.; Kleiser, Susan Bardi; Grau, Stacy Landreth

Does consumer scepticism negate the effects of visceral cues in weight loss advertising?

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2015-01-07

PREAI

Amos, Clinton; Grau, Stacy Landreth

Over-the-counter vs. prescription medications: are consumer perceptions of the consequences of drug instruction non-compliance different?

INTERNATIONAL JOURNAL OF CONSUMER STUDIES

IF7.6

2012-02-23

PREAI

Bower, Amanda B.; Grau, Stacy Landreth; Taylor, Valerie A.

Cause-Relating Marketing The Effects of Purchase Quantity and Firm Donation Amount on Consumer Inferences and Participation Intentions

JOURNAL OF RETAILING

IF10.2

2010-12-01

171

PREAI

Folse, Judith Anne Garretson; Niedrich, Ronald W.; Grau, Stacy Landreth

Consumer choices under product option framing: Loss aversion principles or sensitivity to price differentials?

PSYCHOLOGY & MARKETING

IF9.1

2008-04-08

PREAI

Biswas, Dipayan; Grau, Stacy Landreth

Evaluating the Social Value of Charitable Organizations: A Conceptual Foundation

JOURNAL OF MACROMARKETING

IF2.3

2008-03-18

PREAI

Polonsky, Michael Jay; Grau, Stacy Landreth

JOURNAL OF ADVERTISING

IF7

2007-12-01

410

PREAI

Grau, Stacy Landreth; Folse, Judith Anne Garretson

A framework for understanding Corporate Social Responsibility programs as a continuum: An exploratory study

JOURNAL OF BUSINESS ETHICS

IF6.7

2006-10-28

324

PREAI

Pirsch, Julie; Gupta, Shruti; Grau, Stacy Landreth

研究方向