Michael Trusov - Publications, H-index & Citations

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Michael Trusov

baruch college (cuny)

18H-index

38Paper Count

5.3KCitation Count

Published Papers 15

Publication Date

the academy of marketing science

IF4.9

2021-03-01

PREAI

Shi, Savannah Wei; Trusov, Michael

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INFORMATION SYSTEMS RESEARCH

IF5.1

2020-12-01

PREAI

Mejia, Jorge; Gopal, Anandasivam; Trusov, Michael

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INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2020-03-01

PREAI

Huang, Ming-Hui; Trusov, Michael

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the academy of marketing science

IF4.9

2020-03-01

PREAI

Kim, Chul; Kannan, P. K.; Trusov, Michael; Ordanini, Andrea

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JOURNAL OF MARKETING RESEARCH

IF5

2018-10-16

PREAI

Trusov, Michael; Rand, William; Joshi, Yogesh V.

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JOURNAL OF MARKETING

IF10.4

2018-10-04

PREAI

Watson, Jared; Ghosh, Anastasiya Pocheptsova; Trusov, Michael

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JOURNAL OF MARKETING RESEARCH

IF5

2017-12-01

PREAI

Rutz, Oliver J.; Sonnier, Garrett P.; Trusov, Michael

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JOURNAL OF MARKETING

IF10.4

2017-11-01

OAAI

Zhang, Yuchi; Trusov, Michael; Stephen, Andrew T.; Jamal, Zainab

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the academy of marketing science

IF4.9

2016-05-01

PREAI

Trusov, Michael; Ma, Liye; Jamal, Zainab

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the academy of marketing science

IF4.9

2011-09-01

PREAI

Rutz, Oliver J.; Trusov, Michael

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the academy of marketing science

IF4.9

2011-07-01

102

PREAI

Rutz, Oliver J.; Trusov, Michael; Bucklin, Randolph E.

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JOURNAL OF MARKETING RESEARCH

IF5

2011-06-01

550

PREAI

Moe, Wendy W.; Trusov, Michael

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INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2010-12-01

270

PREAI

Decker, Reinhold; Trusov, Michael

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JOURNAL OF MARKETING RESEARCH

IF5

2010-08-01

492

PREAI

Trusov, Michael; Bodapati, Anand V.; Bucklin, Randolph E.

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JOURNAL OF MARKETING

IF10.4

2009-09-01

1.7K

PREAI

Trusov, Michael; Bucklin, Randolph E.; Pauwels, Koen

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Research Directions