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P

P.K. Kannan

marketing, robert h. smith school of business, university of maryland, college park, md, usa

52H-index
196Paper Count
1.5WCitation Count
Published Papers 58
Publication Date
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AI for Customer Journeys: A Transformer Approach
errJournal of Marketing Research
IF5
err2025-05-22
err0
PREAI
errZipei Lu; P.K. Kannan
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Identifying Influential Users by Topic in Unstructured User-Generated Content
errinternational journal of operations production management
IF5.1
err2025-04-02
err0
PREAI
errMirai Igarashi; Kunpeng Zhang; PK Kannan; Nobuhiko Terui
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errSave
Retailer Differentiation in Social Media: An Investigation of Firm-Generated Content on Twitter
errJOURNAL OF MARKETING
IF10.4
err2025-02-11
err0
PREAI
errLysyakov, Mikhail; Kannan, P. K.; Viswanathan, Siva
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errSave
Identifying Competitors in Geographical Markets Using the CSIS Method
errJOURNAL OF MARKETING RESEARCH
IF5
err2024-11-10
err0
PREAI
errXian Gu; P.K. Kannan
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errSave
Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales
errJOURNAL OF MARKETING
IF10.4
err2024-01-04
err20
PREAI
errGu, Xian; Zhang, Xiaoxi; Kannan, P. K.
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errSave
Brand competitiveness and resilience to exogenous shock: Usage of smartphone apps during the COVID-19 pandemic
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2023-11-01
err2
errOAAI
errKatsumata, Sotaro; Nishimoto, Akihiro; Kannan, P. K.
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Introduction: Global marketing strategy
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2022-06-01
err1
PREAI
errKannan, P. K.
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errSave
Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-01-31
err150
errOAAI
errVerhoef, Peter C.; Stephen, Andrew T.; Kannan, P. K.; Luo, Xueming; Abhishek, Vibhanshu; Andrews, Michelle; Bart, Yakov; Datta, Hannes; Fong, Nathan; Hoffman, Donna L.; Hu, Mandy Mantian; Novak, Tom; Rand, William; Zhang, Yuchi
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Measuring the Real-Time Stock Market Impact of Firm-Generated Content
errJOURNAL OF MARKETING
IF10.4
err2021-11-26
err7
errOAAI
errLacka, Ewelina; Boyd, D. Eric; Ibikunle, Gbenga; Kannan, P. K.
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errSave
Identifying Market Structure: A Deep Network Representation Learning of Social Engagement
errJOURNAL OF MARKETING
IF10.4
err2021-10-16
err28
PREAI
errYang, Yi; Zhang, Kunpeng; Kannan, P. K.
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The impact of Covid-19 on customer journeys: implications for interactive marketing
errJOURNAL OF RESEARCH IN INTERACTIVE MARKETING
IF11.6
err2021-09-07
err35
PREAI
errKannan, P. K.; Kulkarni, Gauri
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The Dark Side of Mobile App Adoption: Examining the Impact on Customers' Multichannel Purchase
errJOURNAL OF MARKETING RESEARCH
IF5
err2021-02-24
err30
PREAI
errGu, Xian; Kannan, P. K.
errShare
errSave
Competitive Effects of Front-of-Package Nutrition Labeling Adoption on Nutritional Quality: Evidence from Facts Up Front-Style Labels
errJOURNAL OF MARKETING
IF10.4
err2020-09-10
err32
PREAI
errLim, Joon Ho; Rishika, Rishika; Janakiraman, Ramkumar; Kannan, P. K.
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errSave
Introduction to the Special Section: Research for the New Normaly
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2020-09-01
err8
PREAI
errKannan, P. K.
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errSave
Modeling Dynamics in Crowdfunding
errthe academy of marketing science
IF4.9
err2020-03-01
err27
PREAI
errKim, Chul; Kannan, P. K.; Trusov, Michael; Ordanini, Andrea
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errSave
Emerging technologies and analytics for a new era of value-centered marketing in healthcare
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2019-10-12
err75
errOAAI
errAgarwal, Ritu; Dugas, Michelle; Gao, Guodong (Gordon); Kannan, P. K.
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errSave
Optimal Design of Free Samples for Digital Products and Services
errJOURNAL OF MARKETING RESEARCH
IF5
err2019-04-24
err55
PREAI
errLi, Hongshuang (Alice); Jain, Sanjay; Kannan, P. K.
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errSave
Branded Apps and Their Impact on Firm Value: A Design Perspective
errJOURNAL OF MARKETING RESEARCH
IF5
err2019-01-03
err79
PREAI
errBoyd, D. Eric; Kannan, P. K.; Slotegraaf, Rebecca J.
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errSave
Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity
errJOURNAL OF MARKETING
IF10.4
err2019-01-02
err74
errOAAI
errCamacho, Nuno; Nam, Hyoryung; Kannan, P. K.; Stremersch, Stefan
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Selling the Premium in Freemium
errJOURNAL OF MARKETING
IF10.4
err2018-10-15
err62
PREAI
errGu, Xian; Kannan, P. K.; Ma, Liye
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errSave

Research Directions

No research directions
Co-authors
Cooperation Journals
D
Dhruv Grewal
H-index: 100 · Papers: 358
W
William Rand
H-index: 75 · Papers: 328
M
Michel Wedel
H-index: 75 · Papers: 338
P
Peter C. Verhoef
H-index: 73 · Papers: 316
R
Roland T. Rust
H-index: 72 · Papers: 227
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