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T

T.C. Melewar

Middlesex University

53H-index
327Paper Count
10.0KCitation Count
Published Papers 52
Publication Date
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Greener labels, stronger bonds: driving engagement and value co-creation through retailers' sustainability and sustainable development goals alignment
errQUALITATIVE MARKET RESEARCH
IF2.5
err2025-12-01
err0
PREAI
errDurmaz, Gulbin; Foroudi, Pantea; Melewar, T. C.; Dennis, Charles; Dilmperi, Athina
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Branding with purpose: corporate reputation, CSR, and SDGs in advertising
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2025-11-01
err0
PREAI
errForoudi, Pantea; Tzempelikos, Nektarios; Melewar, T. C.; Dennis, Charles
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AI strategy for global brand identity
errIndustrial Marketing Management
IF7.5
err2025-10-29
err0
PREAI
errS. Gupta; T.C. Melewar; P. Foroudi
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Integrating corporate identity, social responsibility, and reputation: A triadic framework for sustainable branding in hospitality & tourism
errINTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT
IF8.3
err2025-06-03
err0
errOAAI
errForoudi, Pantea; Melewar, T. C.; Tzempelikos, Nektarios; Ha, Norbani Che; Tourky, Marwa
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Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
errEUROPEAN BUSINESS REVIEW
IF3.7
err2023-04-20
err4
PREAI
errHussain, Shahzeb; Pascaru, Olga; Priporas, Constantinos Vasilios; Foroudi, Pantea; Melewar, T. C.; Dennis, Charles
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The Effect of Waiters' Occupational Identity on Employee Turnover Within The Context of Michelin-Starred Restaurants
errJOURNAL OF HOSPITALITY & TOURISM RESEARCH
IF5.3
err2021-08-05
err7
errOAAI
errJerez Jerez, Maria Jesus; Melewar, T. C.; Foroudi, Pantea
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Making sense of sensory brand experience: Constructing an integrative framework for future research
errINTERNATIONAL JOURNAL OF MANAGEMENT REVIEWS
IF10.8
err2021-06-25
err35
errOAAI
errZha, Dongmei; Foroudi, Pantea; Jin, Zhongqi; Melewar, T. C.
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Exploring Czechs' and Greeks' mental associations of London: A tourist destination or a place to live in?
errJOURNAL OF DESTINATION MARKETING & MANAGEMENT
IF7.4
err2021-03-01
err6
PREAI
errStylidis, Dimitrios; Cherifi, Barbora; Melewar, T. C.
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Technology, brand and people: Branding, identity, image and reputation in the emerging technology-mediated world
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2020-10-01
err2
PREAI
errPantano, Eleonora; Dennis, Charles; Melewar, T. C.
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Branding luxury hotels: Evidence from the analysis of consumers' big visual data on TripAdvisor
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2020-10-01
err61
errOAAI
errGiglio, Simona; Pantano, Eleonora; Bilotta, Eleonora; Melewar, T. C.
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Corporate branding, identity, image and reputation: Current and future trends, developments and challenges
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2020-09-01
err10
PREAI
errMelewar, T. C.; Foroudi, Pantea; Jin, Zhongqi
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Place/nation branding and marketing: Rethinking synergies and relations
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2020-08-01
err1
PREAI
errForoudi, Pantea; Dennis, Charles; Melewar, T. C.
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Territorial brand management: Beer, authenticity, and sense of place
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2020-08-01
err40
errOAAI
errMelewar, T. C.; Skinner, Heather
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Introduction to the special issue of the 3rd International Colloquium on design, branding and marketing
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2020-07-01
err0
PREAI
errDilmperi, Athina; McIntyre, Charles; Dennis, Charles; Melewar, T. C.
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An Assessment of Brand Experience Knowledge Literature: Using Bibliometric Data to Identify Future Research Direction
errINTERNATIONAL JOURNAL OF MANAGEMENT REVIEWS
IF10.8
err2020-04-25
err65
PREAI
errZha, Dongmei; Melewar, T. C.; Foroudi, Pantea; Jin, Zhongqi
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Brand engagement in self-concept (BESC), value consciousness and brand loyalty: a study of generation Z consumers in Malaysia
errYOUNG CONSUMERS
IF5
err2020-03-31
err45
PREAI
errIsmail, Ahmed Rageh; Nguyen, Bang; Chen, Junsong; Melewar, T. C.; Mohamad, Bahtiar
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Corporate identity orientation and disorientation: A complexity theory perspective
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2020-03-01
err24
errOAAI
errDevereux, Luke; Melewar, T. C.; Dinnie, Keith; Lange, Thomas
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New conceptualization and measurement of corporate identity: Evidence from UK food and beverage industry
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2020-03-01
err16
errOAAI
errTourky, Marwa; Alwi, Sharifah Faridah Syed; Kitchen, Philip; Melewar, T. C.; Shaalan, Ahmed
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Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2020-03-01
err75
PREAI
errHussain, Shahzeb; Melewar, T. C.; Priporas, Constantinos-Vasilios; Foroudi, Pantea; Dennis, Charles
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Celebrity Endorsement and the Attitude Towards Luxury Brands for Sustainable Consumption
errSUSTAINABILITY
IF3.3
err2019-11-29
err39
errOAAI
errCuomo, Maria Teresa; Foroudi, Pantea; Tortora, Debora; Hussain, Shahzeb; Melewar, T. C.
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Research Directions

No research directions
Co-authors
Cooperation Journals
M
Marko Sarstedt
H-index: 106 · Papers: 526
A
Adamantios Diamantopoulos
H-index: 79 · Papers: 278
S
Shivam Gupta
H-index: 65 · Papers: 312
J
John M.T. Balmer
H-index: 54 · Papers: 166
B
Bang Nguyen
H-index: 49 · Papers: 248
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