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R

Robert A. Peterson

university of texas system

54H-index
226Paper Count
2.3WCitation Count
Published Papers 31
Publication Date
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errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2024-09-05
err0
PREAI
errPeterson, Robert A.; Peterson, Jeffrey A.
errShare
errSave
errTECHNOLOGICAL FORECASTING AND SOCIAL CHANGE
IF13.3
err2023-11-01
err6
PREAI
errKim, Yeolib; Kim, Seung Hyun; Peterson, Robert A.; Choi, Jeonghye
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errSave
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-01-31
err316
PREAI
errKim, Yeolib; Peterson, Robert A.
errShare
errSave
errPSYCHOLOGY & MARKETING
IF9.1
err2019-12-09
err21
PREAI
errPeterson, Robert A.; Kim, Yeolib; Jeong, Jaeseok
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errSave
errJOURNAL OF PERSONAL SELLING & SALES MANAGEMENT
IF3.5
err2019-08-30
err43
PREAI
errPeterson, Robert A.
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errSave
errBUSINESS HORIZONS
IF7
err2019-05-01
err11
PREAI
errPeterson, Robert A.; Crittenden, Victoria L.; Albaum, Gerald
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errSave
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2017-03-29
err8
PREAI
errPeterson, Robert A.; Umesh, U. N.
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errSave
errJOURNAL OF APPLIED PSYCHOLOGY
IF6.1
err2013-01-01
err740
PREAI
errPeterson, Robert A.; Kim, Yeolib
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errSave
errJOURNAL OF BUSINESS ETHICS
IF6.7
err2010-04-23
err46
PREAI
errPeterson, Robert A.; Albaum, Gerald; Merunka, Dwight; Munuera, Jose Luis; Smith, Scott M.
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errSave
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2010-02-08
err89
PREAI
errPeterson, Robert A.; Jeong, Jaeseok
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errSave
errBUSINESS HORIZONS
IF7
err2009-07-01
err67
PREAI
errCrittenden, Victoria L.; Hanna, Richard C.; Peterson, Robert A.
errShare
errSave
errTOBACCO CONTROL
IF4.7
err2006-05-25
err13
errOAAI
errWen, C. P.; Peterson, R. A.; Cheng, T. Y. D.; Tsai, S. P.; Eriksen, M. P.; Chen, T.
errShare
errSave
errJOURNAL OF RETAILING
IF10.2
err2005-01-01
err61
PREAI
errLevy, M; Grewal, D; Peterson, RA; Connolly, B
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errSave
errJOURNAL OF APPLIED PSYCHOLOGY
IF6.1
err2005-01-01
err1.2K
PREAI
errPeterson, RA; Brown, SP
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errSave
errPSYCHOLOGY & MARKETING
IF9.1
err2003-01-17
err318
PREAI
errPeterson, RA; Merino, MC
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errSave
errJOURNAL OF RETAILING
IF10.2
err2002-03-01
err70
PREAI
errPeterson, RA; Balasubramanian, S
errShare
errSave
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2001-12-01
err1.0K
PREAI
errPeterson, RA
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errSave
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err1997-09-01
err681
PREAI
errPeterson, RA; Balasubramanian, S; Bronnenberg, BJ
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errSave
errJOURNAL OF INTERNATIONAL BUSINESS STUDIES
IF9
err1995-12-01
err559
PREAI
errPeterson, RA; Jolibert, AJP
errShare
errSave
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err1994-09-01
err2.1K
PREAI
errPETERSON, RA
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errSave

Research Directions

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Co-authors
Cooperation Journals
D
Dhruv Grewal
H-index: 100 · Papers: 358
S
Steven P. Brown
H-index: 71 · Papers: 322
C
Chi Pang Wen
H-index: 45 · Papers: 209
L
Leonard D. Eron
H-index: 45 · Papers: 200
M
Michael Lévy
H-index: 43 · Papers: 162
View more