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A

Aron O’Cass

edith cowan university

63H-index
251Paper Count
1.7WCitation Count
Published Papers 69
Publication Date
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Customer participation in service recovery: accounting for the role of customers’ perceived control and empowerment in hotel services
errService Industries Journal
IF7.4
err2026-06-30
err0
errOAAI
errAron O'Cass; Shahin Sharifi; Vida Siahtiri; Atefeh Saniee
errShare
errSave
Setting up New Product Development for Environmentally Sustainable Innovation
errJournal of Product Innovation Management
IF8
err2026-04-10
err0
PREAI
errAron O′Cass; Sven Heidenreich
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errSave
Exploring How Young Consumers Construct Identities in Socially Restrictive Societies: Managing Impressions Through Fashion Clothing
errAustralasian Marketing Journal
IF3.8
err2026-03-20
err0
errOAAI
errMuhammad Abid; Aron O’Cass; Hormoz Ahmadi; Vida Siahtiri
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errSave
In Search of the Bricoleur Consumer: Conceptualizing and Measuring Bricolage in Fashion Consumption
errINTERNATIONAL JOURNAL OF CONSUMER STUDIES
IF7.6
err2026-01-07
err0
PREAI
errAbid, Muhammad; Siahtiri, Vida; Ahmadi, Hormoz; O'Cass, Aron
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A configurational approach to strategic entrepreneurship: Unlocking customer success in new ventures in emerging economies
errJournal of Business Research
IF9.8
err2025-09-15
err0
errOAAI
errSayuri Wijekoon; Mahdi Vesal; Aron O’Cass
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The impact of entrepreneurial marketing on new venture brand image and performance: a capability perspective
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2024-05-31
err1
PREAI
errWijekoon, Sayuri; O'Cass, Aron; Vesal, Mahdi
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Exploring new product development team problem-solving creativity in the base of the pyramid B2B firms
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2023-11-09
err1
PREAI
errGetnet, Hailu; O'Cass, Aron; Siahtiri, Vida; Ahmadi, Hormoz
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Do senior managers hold the keys to unlock innovation and environmental sustainability?
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2022-05-01
err9
PREAI
errVesal, Mahdi; Siahtiri, Vida; O'Cass, Aron
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Unlocking consumer consideration set size formation for luxury services: A study of self-identification, brand status and anticipated emotions
errINTERNATIONAL JOURNAL OF CONSUMER STUDIES
IF7.6
err2022-03-29
err20
errOAAI
errSiahtiri, Vida; O'Cass, Aron; Nabi, Nazia
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errSave
Scientific procedures and rationales for systematic literature reviews (SPAR-4-SLR)
errINTERNATIONAL JOURNAL OF CONSUMER STUDIES
IF7.6
err2021-05-12
err810
PREAI
errPaul, Justin; Lim, Weng Marc; O'Cass, Aron; Hao, Andy Wei; Bresciani, Stefano
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Strengthening B2B brands by signalling environmental sustainability and managing customer relationships
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2021-01-01
err83
PREAI
errVesal, Mahdi; Siahtiri, Vida; O'Cass, Aron
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Unlocking solution provision competence in knowledge-intensive business service firms
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2020-05-01
err12
errOAAI
errSiahtiri, Vida; Heirati, Nima; O'Cass, Aron
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errSave
How and when does the brand orientation-market orientation nexus matter?
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2019-11-23
err9
PREAI
errLee, Wai Jin (Thomas); O'Cass, Aron; Sok, Phyra
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Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2019-11-01
err30
PREAI
errGetnet, Hailu; O'Cass, Aron; Ahmadi, Hormoz; Siahtiri, Vida
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errSave
In search of status: Unpacking the relationship of status with individualism-collectivism, counterconformity motivations and life satisfaction
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2019-11-01
err14
PREAI
errNabi, Nazia; Siahtiri, Vida; O'Cass, Aron
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errSave
Special issue on critical issues in industrial and business-to-business services
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2019-04-01
err2
PREAI
errO'Cass, Aron; Wetzels, Martin
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errSave
Status consumption in newly emerging countries: The influence of personality traits and the mediating role of motivation to consume conspicuously
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2019-01-01
err39
PREAI
errNabi, Nazia; O'Cass, Aron; Siahtiri, Vida
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errSave
Introduction to the special issue - Retailing and Consumer Services in Emerging Markets
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2019-01-01
err4
PREAI
errO'Cass, Aron; Carlson, Jamie
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errSave
Contemporary Issues and Critical Challenges on Innovation in Services
errJOURNAL OF PRODUCT INNOVATION MANAGEMENT
IF8
err2018-08-01
err22
PREAI
errO'Cass, Aron; Wetzels, Martin
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errSave
Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
errTOURISM MANAGEMENT
IF12.4
err2018-06-01
err44
PREAI
errCasidy, Riza; Wymer, Walter; O'Cass, Aron
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Research Directions

No research directions
Co-authors
Cooperation Journals
J
Justin Paul
H-index: 89 · Papers: 295
W
Weng Marc Lim
H-index: 75 · Papers: 408
M
Martin Wetzels
H-index: 60 · Papers: 288
M
Morgan P. Miles
H-index: 50 · Papers: 221
S
Stefano Bresciani
H-index: 49 · Papers: 191
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