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M

Martin Wetzels

edhec business school

60H-index
288Paper Count
2.5WCitation Count
Published Papers 71
Publication Date
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The dynamic effects of visual complexity and scene cuts on viewer attention
errJournal of the Academy of Marketing Science
IF10.1
err2026-03-26
err0
errOAAI
errSammy Wals; Dhruv Grewal; Ines Wilms; Tim Hilken; Alexia Briassouli; Martin Wetzels
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Omnichannel safe customer experience: how should it be measured? Does it affect customer well-being and retailers’ performance?
errJournal of Business Research
IF9.8
err2025-10-23
err0
errOAAI
errSyed Mahmudur Rahman; Jamie Carlson; Noman H. Chowdhury; Siegfried P. Gudergan; Martin Wetzels; Christian M. Ringle; Dhruv Grewal
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How Topic Modeling Can Spur Innovation Management
errJournal of Product Innovation Management
IF8
err2025-06-07
err0
errOAAI
errMartin Wetzels; Ruud Wetzels; Elisa Schweiger; Dhruv Grewal
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Share of time in omnichannel retailing: Definition and measurement
errJournal of Retailing
IF10.2
err2025-04-12
err0
errOAAI
errSyed Mahmudur Rahman; Jamie Carlson; Noman H. Chowdhury; Siegfried P. Gudergan; Martin Wetzels; Dhruv Grewal
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How do omnichannel customer experiences affect customer engagement? Theory and empirical validation
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2025-02-01
err0
errOAAI
errRahman, Syed Mahmudur; Carlson, Jamie; Gudergan, Siegfried P.; Wetzels, Martin
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Viewpoint: from Star Trek to Service Trek: these are the voyages of the service community
errJOURNAL OF SERVICES MARKETING
IF4.5
err2025-01-14
err0
PREAI
errWetzels, Martin; Wetzels, Ruud; Grewal, Dhruv
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Service experience lies in the eye of the beholder: contextualizing extant literature toward integrating eye-tracking in service research
errJOURNAL OF SERVICES MARKETING
IF4.5
err2024-11-04
err0
PREAI
errWetzels, Ruud; Wetzels, Martin; Lemmink, Jos G. A. M.; Grewal, Dhruv; Kuppelwieser, Volker
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Fueling innovation management research: Future directions and five forward-looking paths
errJOURNAL OF PRODUCT INNOVATION MANAGEMENT
IF8
err2024-07-29
err3
errOAAI
errSpanjol, Jelena; Noble, Charles H.; Baer, Markus; Bogers, Marcel L. A. M.; Bohlmann, Jonathan; Bouncken, Ricarda B.; Bstieler, Ludwig; De Luca, Luigi M.; Garcia, Rosanna; Gemser, Gerda; Grewal, Dhruv; Hoegl, Martin; Kuester, Sabine; Kumar, Minu; Lee, Ruby; Mahr, Dominik; Nakata, Cheryl; Ordanini, Andrea; Rindfleisch, Aric; Seidel, Victor P.; Sorescu, Alina; Verganti, Roberto; Wetzels, Martin
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The role of a smile in customer-employee interactions: Primitive emotional contagion and its boundary conditions
errPSYCHOLOGY & MARKETING
IF9.1
err2024-05-28
err2
errOAAI
errHofmann, Verena; Stokburger-Sauer, Nicola E.; Wetzels, Martin
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Narrate, Act, and Resonate to Tell a Visual Story: A Systematic Review of How Images Transport Viewers
errJOURNAL OF ADVERTISING
IF7
err2024-02-20
err3
errOAAI
errNikulina, Olesia; van Riel, Allard C. R.; Lemmink, Jos G. A. M.; Grewal, Dhruv; Wetzels, Martin
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Enhancing Digital Advertising with Blockchain Technology
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2023-09-20
err7
errOAAI
errStallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael
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A Systematic and Visual Overview of 25 Years of the Journal of Service Research: The Journey Continues
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2023-09-05
err5
errOAAI
errWetzels, Martin; Grewal, Dhruv; Wetzels, Ruud
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You've lost that learning feeling: Drivers and drawbacks of channel partner disengagement with sales training
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2023-08-01
err0
PREAI
errSatornino, Cinthia Beccacece; Pelser, Jan; Wetzels, Martin; de Ruyter, Ko; Grewal, Dhruv
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There is a secret to success: Linking customer experience management practices to profitability
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2023-07-01
err13
errOAAI
errWetzels, Ruud W. H.; Klaus, Philipp Phil; Wetzels, Martin
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Display advertising: the role of context and advertising appeals from a resistance perspective
errJOURNAL OF RESEARCH IN INTERACTIVE MARKETING
IF11.6
err2023-04-04
err2
PREAI
errTsiotsou, Rodoula H.; Hatzithomas, Leonidas; Wetzels, Martin
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Perceived Omnichannel Customer Experience (OCX): Concept, measurement, and impact
errJOURNAL OF RETAILING
IF10.2
err2022-12-01
err71
errOAAI
errRahman, Syed Mahmudur; Carlson, Jamie; Gudergan, Siegfried P.; Wetzels, Martin; Grewal, Dhruv
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How artificiality and intelligence affect voice assistant evaluations
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2022-06-28
err38
errOAAI
errGuha, Abhijit; Bressgott, Timna; Grewal, Dhruv; Mahr, Dominik; Wetzels, Martin; Schweiger, Elisa
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How communications by AI-enabled voice assistants impact the customer journey
errJOURNAL OF SERVICE MANAGEMENT
IF7.9
err2022-05-12
err17
PREAI
errGrewal, Dhruv; Guha, Abhijit; Schweiger, Elisa; Ludwig, Stephan; Wetzels, Martin
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Toward Multisensory Customer Experiences: A Cross-Disciplinary Bibliometric Review and Future Research Directions
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2022-03-26
err25
errOAAI
errStead, Susan; Wetzels, Ruud; Wetzels, Martin; Odekerken-Schroder, Gaby; Mahr, Dominik
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The impact of asymmetric perceptions of buyer-supplier governance mechanisms on relational rents
errINTERNATIONAL JOURNAL OF OPERATIONS & PRODUCTION MANAGEMENT
IF7.4
err2021-12-16
err8
errOAAI
errVanpoucke, Evelyne; Wetzels, Martin; Rozemeijer, Frank; Pilzak-Blonska, Marion
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Research Directions

No research directions
Co-authors
Cooperation Journals
C
Christian M. Ringle
H-index: 107 · Papers: 373
D
Dhruv Grewal
H-index: 100 · Papers: 358
A
Abhijit Guha
H-index: 72 · Papers: 519
A
Aron O’Cass
H-index: 63 · Papers: 251
K
Ko de Ruyter
H-index: 60 · Papers: 237
View more