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H

Hsuan‐Hsuan Ku

soochow university

9H-index
30Paper Count
445Citation Count
Published Papers 24
Publication Date
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Are you talking to me?: Product anthropomorphized messaging and persuasion
errMarketing Intelligence and Planning
IF0
err2025-09-08
err0
PREAI
errHsuan-Hsuan Ku; Yi-Tiang Shiu
errShare
errSave
Naming product colors by consumption situations as advertising appeals: effects and the underlying mechanism
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2024-09-09
err0
PREAI
errKu, Hsuan-Hsuan; Su, Fong-Yi
errShare
errSave
Using affixed labels in persuasion: perceived product newness as a mediator
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2023-04-18
err2
PREAI
errKu, Hsuan-Hsuan; Hsu, Yun-Hsuan
errShare
errSave
Naming product colors with an individual's identity and product evaluation: self-referencing as a mediator
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2023-02-13
err4
PREAI
errKu, Hsuan-Hsuan; Chen, Yingting
errShare
errSave
Listing product benefits on an extra affixed label: effects on claim credibility and product evaluation
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2022-10-25
err4
PREAI
errKu, Hsuan-Hsuan; Chen, Pei-Ting
errShare
errSave
Using choice query to persuade consumers with different construal of self: Purchase uncertainty as a mediator
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2021-06-10
err2
PREAI
errKu, Hsuan-Hsuan
errShare
errSave
Countering negative country of manufacturing effects for bottled foods: how extrinsic product cues matter to consumers
errhospitality marketing management
IF3
err2021-04-19
err5
PREAI
errKu, Hsuan-Hsuan; Chen, Hsin-Yu
errShare
errSave
Social learning effects of complaint handling on social media: Self-construal as a moderator
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2021-03-01
err24
PREAI
errKu, Hsuan-Hsuan; Shang, Rong-An; Fu, Yi-Fan
errShare
errSave
Basing a claim on negatives free: when does it serve as a quality cue?
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2021-02-01
err2
PREAI
errKu, Hsuan-Hsuan; Chang, Yi-Ting
errShare
errSave
Outlet selectivity: how and when does it work?
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2020-07-04
err0
PREAI
errKu, Hsuan-Hsuan
errShare
errSave
Promotional phrases as analogical questions: inferential fluency and persuasion
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2020-02-29
err8
PREAI
errKu, Hsuan-Hsuanv; Chen, Mei-Ju
errShare
errSave
Framing a promotional offer as free-with-purchase or as a bundle? The perspective of information salience
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2020-02-07
err3
PREAI
errKu, Hsuan-Hsuan; Wang, Szu-Han; Chiang, Hao-Wei
errShare
errSave
Problem versus benefit focus: phrasing questions to enhance self-referencing and persuasion
errhospitality marketing management
IF3
err2019-09-06
err6
PREAI
errKu, Hsuan-Hsuan; Huang, Chung-Yi; Shen, Zu-Rong
errShare
errSave
Consumer affects when making undesirable purchases to meet the minimum purchase requirement: Decision-related variables as moderators
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2018-12-05
err5
errOAAI
errKu, Hsuan-Hsuan
errShare
errSave
Framing effects of per-person versus aggregate prices in group meals
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2018-11-23
err6
errOAAI
errKu, Hsuan-Hsuan; Hung, Ya-Chun
errShare
errSave
Reminding customers to be loyal: does message framing matter?
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2018-01-29
err16
PREAI
errKu, Hsuan-Hsuan; Yang, Po-Hsiang; Chang, Chia-Lun
errShare
errSave
Message-related effects on consumer switching when the preferred product is out of stock
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2017-05-08
err10
PREAI
errKu, Hsuan-Hsuan; Kuo, Chien-Chih; Huang, Wan-Ting
errShare
errSave
Prompting additional purchases while providing service: does it offend the customer?
errJOURNAL OF SERVICE THEORY AND PRACTICE
IF4.4
err2016-09-12
err3
PREAI
errKu, Hsuan-Hsuan; Huang, Chih-Yun
errShare
errSave
Effects of inviting customers to share responsibility in the context of impersonal service
errJOURNAL OF SERVICE THEORY AND PRACTICE
IF4.4
err2015-05-11
err3
PREAI
errKu, Hsuan-Hsuan; Hsu, Ko-Hsin
errShare
errSave
Decision-contextual and individual influences on scarcity effects
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2013-07-26
err31
PREAI
errKu, Hsuan-Hsuan; Kuo, Chien-Chih; Yang, Yi-Ting; Chung, Tzu-Shao
errShare
errSave

Research Directions

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Co-authors
Cooperation Journals
Y
Yifan Fu
H-index: 22 · Papers: 92
H
Hsin-Yu Chen
H-index: 20 · Papers: 146
C
Chien‐Chih Kuo
H-index: 18 · Papers: 68
Y
Yiting Yang
H-index: 18 · Papers: 110
R
Rong‐An Shang
H-index: 18 · Papers: 51
View more