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Mark Yi‐Cheon Yim

university of massachusetts system

17H-index
32Paper Count
2.0KCitation Count
Published Papers 21
Publication Date
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errJournal of Current Issues and Research in Advertising
IF2.9
err2026-04-01
err0
PREAI
errYim, Mark Yi-Cheon; Jang, Juwon; Yoo, Seung (Seung-Chul); Seo, Joo Hwan
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errJournal of Current Issues and Research in Advertising
IF2.9
err2026-03-01
err0
PREAI
errBaek, Tae Hyun; Park, Jooyoung; Li, Jia Heng; Yim, Mark Yi-Cheon
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errJournal of Retailing and Consumer Services
IF13.1
err2025-09-09
err0
PREAI
errTae Hyun Baek; Mark Yi-Cheon Yim; Jooyoung Park; Areum Cho
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errJournal of Retailing and Consumer Services
IF13.1
err2025-05-20
err0
PREAI
errMark Yi-Cheon Yim; Sukki Yoon
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errJOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING
IF2.9
err2025-03-18
err1
PREAI
errJoo Hwan Seo; Mark Yi-Cheon Yim; Jin Sun Ahn; Larry Yu
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errJOURNAL OF FASHION MARKETING AND MANAGEMENT
IF3.3
err2024-03-20
err1
PREAI
errYim, Mark Yi-Cheon; Kim, Eunice (Eun-Sil); Ahn, Hongmin
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errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2024-03-11
err3
PREAI
errChu, Shu-Chuan; Yim, Mark Yi-Cheon; Mundel, Juan
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errJOURNAL OF RESEARCH IN INTERACTIVE MARKETING
IF11.6
err2022-03-30
err7
PREAI
errYoon, Hye Jin; Huang, Yan; Yim, Mark Yi-Cheon
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errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-02-15
err35
PREAI
errYim, Mark Yi-Cheon; Yoo, Chan Yun
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errSave
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-01-31
err26
PREAI
errYim, Mark Yi-Cheon; Baek, Tae Hyun; Sauer, Paul L.
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errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-01-31
err540
PREAI
errYim, Mark Yi-Cheon; Chu, Shu-Chuan; Sauer, Paul L.
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errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2021-04-14
err5
PREAI
errAhn, Hongmin; Yim, Mark Yi-Cheon; Sung, Yongjun
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errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2021-02-22
err20
PREAI
errKim, Sojung; Yim, Mark Yi-Cheon
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errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2021-01-01
err4
PREAI
errYim, Mark Yi-Cheon; Lee, JeongGyu; Jeong, Haeyoung
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errJOURNAL OF RESEARCH IN INTERACTIVE MARKETING
IF11.6
err2020-12-04
err50
PREAI
errKyu Kim, Young; Yim, Mark Yi-Cheon; Kim, Eunjin (Anna); Reeves, William
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errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2020-08-04
err27
PREAI
errYim, Mark Yi-Cheon; Kim, Young K.; Lee, JeongGyu
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errSave
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2019-07-01
err127
PREAI
errYim, Mark Yi-Cheon; Park, Sun-Young
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errSave
errJOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING
IF2.9
err2018-12-13
err10
PREAI
errPark, Sun-Young; Yim, Mark Yi-Cheon
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errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2017-07-12
err15
PREAI
errYim, Mark Yi-Cheon; Abdourazakou, Yann; Sauer, Paul L.; Park, Sun-Young
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errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2013-11-10
err132
PREAI
errYim, Mark Yi-Cheon; Yoo, Seung-Chul; Sauer, Paul L.; Seo, Joo Hwan
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Research Directions

No research directions
Co-authors
Cooperation Journals
S
Shu‐Chuan Chu
H-index: 56 · Papers: 515
Y
Yongjun Sung
H-index: 44 · Papers: 190
S
Sunyoung Park
H-index: 43 · Papers: 477
S
Sukki Yoon
H-index: 34 · Papers: 142
T
Tae Hyun Baek
H-index: 32 · Papers: 163
View more