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J

Jacquelyn S. Thomas

Southern Methodist University

18H-index
36Paper Count
4.5KCitation Count
Published Papers 14
Publication Date
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Invited Commentary-?How Support for Black Lives Matter Impacts Consumer Responses on Social Media?
errthe academy of marketing science
IF4.9
err2022-11-01
err3
PREAI
errThomas, Jacquelyn S.; Chintagunta, Pradeep K.
errShare
errSave
Email Marketing as a Tool for Strategic Persuasion
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-05-25
err15
PREAI
errThomas, Jacquelyn S.; Chen, Chaoqun; Iacobucci, Dawn
errShare
errSave
Investigating the Role of Product Assortment in Technology-Enabled Sales Platforms
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-01-31
err5
PREAI
errThomas, Jacquelyn S.; Jap, Sandy D.; Dillon, William R.; Briesch, Richard A.
errShare
errSave
Customer win-back: the role of attributions and perceptions in customers' willingness to return
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2015-06-16
err50
PREAI
errPick, Doreen; Thomas, Jacquelyn S.; Tillmanns, Sebastian; Krafft, Manfred
errShare
errSave
Investigating the Relationship Between the Content of Online Word of Mouth, Advertising, and Brand Performance
errthe academy of marketing science
IF4.9
err2014-03-01
err159
PREAI
errGopinath, Shyam; Thomas, Jacquelyn S.; Krishnamurthi, Lakshman
errShare
errSave
Strategic Assortment Decisions in Information-Intensive and Turbulent Environments
errJOURNAL OF RETAILING
IF10.2
err2011-07-01
err41
PREAI
errDekimpe, Marnik G.; Gielens, Katrijn; Raju, Jagmohan; Thomas, Jacquelyn S.
errShare
errSave
Toward an understanding of industry commoditization: Its nature and role in evolving marketing competition
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2010-06-01
err81
PREAI
errReimann, Martin; Schilke, Oliver; Thomas, Jacquelyn S.
errShare
errSave
Customer relationship management and firm performance: the mediating role of business strategy
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2009-08-12
err168
PREAI
errReimann, Martin; Schilke, Oliver; Thomas, Jacquelyn S.
errShare
errSave
Investigating cross-buying and customer loyalty
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2008-11-01
err66
PREAI
errReinartz, Werner; Thomas, Jacquelyn S.; Bascoul, Ganael
errShare
errSave
Challenges and opportunities in multichannel customer management
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2006-11-01
err729
PREAI
errNeslin, Scott A.; Grewal, Dhruv; Leghorn, Robert; Shankar, Venkatesh; Teerling, Marije L.; Thomas, Jacquelyn S.; Verhoef, Peter C.
errShare
errSave
Managing marketing communications with multichannel customers
errJOURNAL OF MARKETING
IF10.4
err2005-10-01
err185
errOAAI
errThomas, JS; Sullivan, UY
errShare
errSave
Balancing acquisition and retention resources to maximize customer profitability
errJOURNAL OF MARKETING
IF10.4
err2005-01-01
err455
PREAI
errReinartz, W; Thomas, JS; Kumar, V
errShare
errSave
Recapturing lost customers
errJOURNAL OF MARKETING RESEARCH
IF5
err2004-02-01
err131
PREAI
errThomas, JS; Blattberg, RC; Fox, EJ
errShare
errSave
A methodology for linking customer acquisition to customer retention
errJOURNAL OF MARKETING RESEARCH
IF5
err2001-05-01
err202
PREAI
errThomas, JS
errShare
errSave

Research Directions

The data has not been retrieved yet.
Co-authors
Cooperation Journals
D
Dhruv Grewal
H-index: 100 · Papers: 361
P
Peter C. Verhoef
H-index: 73 · Papers: 316
P
Pradeep K. Chintagunta
H-index: 68 · Papers: 297
S
Scott A. Neslin
H-index: 57 · Papers: 179
M
Marnik G. Dekimpe
H-index: 52 · Papers: 248
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