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G
Gemma A. Calvert
University of Munich
36
H-index
101
Paper Count
1.1W
Citation Count
0
Related Insights
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Published Papers
28
Publication Date
Publication Date
Impact Factor
Citations
Sonic Frequencies and Food Perception: How High- and Low-Frequency Sonic Logos Shape Expectations of Satiability and Goal Alignment
JOURNAL OF CONSUMER BEHAVIOUR
IF
5.2
2025-03-01
0
PRE
AI
Techawachirakul, Monin; Pathak, Abhishek; Motoki, Kosuke; Calvert, Gemma Anne
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Cheers to sustainability! The effect of warmth focus on the acceptance of sustainable paper-bottled alcoholic beverages
FOOD QUALITY AND PREFERENCE
IF
4.9
2025-02-01
0
PRE
AI
Techawachirakul, Monin; Pathak, Abhishek; Motoki, Kosuke; Calvert, Gemma Anne
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Negative halo effects of sustainable packaging
PSYCHOLOGY & MARKETING
IF
9.1
2023-09-20
5
OA
AI
Techawachirakul, Monin; Pathak, Abhishek; Motoki, Kosuke; Calvert, Gemma Anne
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That sounds healthy! Audio and visual frequency differences in brand sound logos modify the perception of food healthfulness
FOOD QUALITY AND PREFERENCE
IF
4.9
2022-07-01
14
OA
AI
Techawachirakul, Monin; Pathak, Abhishek; Calvert, Gemma Anne
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Spiky sounds sparkling: How voiceless consonants present in the brand name of a beverage are more appropriate in conveying its carbonation strength
FOOD QUALITY AND PREFERENCE
IF
4.9
2022-03-01
4
OA
AI
Pathak, Abhishek; Motoki, Kosuke; Techawachirakul, Monin; Calvert, Gemma Anne
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How early acquired phonemes present in words (or brand names) can evoke the expectations of sweet tastes
FOOD QUALITY AND PREFERENCE
IF
4.9
2022-03-01
4
OA
AI
Pathak, Abhishek; Calvert, Gemma Anne; Motoki, Kosuke; Park, Jaewoo
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Sound symbolism overrides articulation dynamics in the taste continuum
FOOD QUALITY AND PREFERENCE
IF
4.9
2021-07-01
10
OA
AI
Pathak, Abhishek; Calvert, Gemma Anne; Motoki, Kosuke
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Long vowel sounds induce expectations of sweet tastes
FOOD QUALITY AND PREFERENCE
IF
4.9
2020-12-01
18
OA
AI
Pathak, Abhishek; Calvert, Gemma Anne; Motoki, Kosuke
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Sounds sweet, sounds bitter: How the presence of certain sounds in a brand name can alter expectations about the product's taste
FOOD QUALITY AND PREFERENCE
IF
4.9
2020-07-01
23
OA
AI
Pathak, Abhishek; Calvert, Gemma Anne
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Determinants of eHealth Literacy among Adults in China
JOURNAL OF HEALTH COMMUNICATION
IF
2.4
2020-06-17
30
PRE
AI
Lwin, May Oo; Panchapakesan, Chitra; Sheldenkar, Anita; Calvert, Gemma Anne; Lim, Lewis K. S.; Lu, Jiahui
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Harsh voices, sound branding: How voiced consonants in a brand's name can alter its perceived attributes
PSYCHOLOGY & MARKETING
IF
9.1
2020-03-13
24
OA
AI
Pathak, Abhishek; Calvert, Gemma Anne; Lim, Lewis K. S.
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Identifying counterfeit brand logos: on the importance of the first and last letters of a logotype
EUROPEAN JOURNAL OF MARKETING
IF
5.1
2019-10-07
22
OA
AI
Pathak, Abhishek; Velasco, Carlos; Calvert, Gemma Anne
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Implicit and explicit identification of counterfeit brand logos based on logotype transposition
JOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF
5.7
2019-09-16
9
OA
AI
Pathak, Abhishek; Velasco, Carlos; Calvert, Gemma Anne
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Going to great lengths in the pursuit of luxury: How longer brand names can enhance the luxury perception of a brand
PSYCHOLOGY & MARKETING
IF
9.1
2019-07-22
25
OA
AI
Pathak, Abhishek; Velasco, Carlos; Petit, Olivia; Calvert, Gemma Anne
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Evaluating the impact of early- and late-acquired phonemes on the luxury appeal of brand names
JOURNAL OF BRAND MANAGEMENT
IF
4.1
2017-05-18
14
PRE
AI
Pathak, Abhishek; Calvert, Gemma; Velasco, Carlos
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Advertising and the brain
INTERNATIONAL JOURNAL OF ADVERTISING
IF
5.9
2015-01-07
3
PRE
AI
Kenning, Peter; Marci, Carl; Calvert, Gemma
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Dehydration Affects Brain Structure and Function in Healthy Adolescents
HUMAN BRAIN MAPPING
IF
3.3
2010-12-14
137
OA
AI
Kempton, Matthew J.; Ettinger, Ulrich; Foster, Russell; Williams, Steven C. R.; Calvert, Gemma A.; Hampshire, Adam; Zelaya, Fernando O.; O'Gorman, Ruth L.; McMorris, Terry; Owen, Adrian M.; Smith, Marcus S.
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Left brain-right brain differences: Inquiries, evidence and new approaches - Iaccino,JF
PSYCHOLOGICAL MEDICINE
IF
5.5
2009-07-09
0
PRE
AI
Calvert, GA
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Tool-use: Capturing multisensory spatial attention or extending multisensory peripersonal space?
CORTEX
IF
3.3
2007-01-01
95
OA
AI
Holmes, Nicholas P.; Sanabria, Daniel; Calvert, Gemma A.; Spence, Charles
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Lexical and sentential processing in British sign language
HUMAN BRAIN MAPPING
IF
3.3
2005-06-17
68
OA
AI
MacSweeney, M; Campbell, R; Woll, B; Brammer, MJ; Giampietro, V; David, AS; Calvert, GA; McGuire, PK
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Research Directions
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Co-authors
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