logo
CanyamAI summaries for academic research
language
MobileMobile
  • Phone FeatureWeChat Mini Program
EnglishEnglish
noticeNotice
BlogBlog
delete
arrow
Back
L

Lisa K. Scheer

christopher newport university

28H-index
60Paper Count
9.2KCitation Count
Published Papers 24
Publication Date
logo
Confidence, trust, and interest alignment in marketing relationships: a meta-analytic synthesis
errJournal of Business Research
IF9.8
err2026-08-01
err0
PREAI
errScheer, Lisa; Kim, Shinhye; Zhu, Fengxia; Slot, Johanna
errShare
errSave
Deconstructing Channel Restructuring
errJournal of Marketing
IF10.4
err2025-12-08
err0
PREAI
errDivya Anand; Vamsi K. Kanuri; Lisa K. Scheer
errShare
errSave
Cycles of inequality in the marketplace: insights from macro, marketer, and consumer perspectives
errInternational Journal of Research in Marketing
IF7.5
err2025-09-09
err0
errOAAI
errDebora V. Thompson; Amna Kirmani; Rebecca Hamilton; Andy Li; Christilene du Plessis; Daniel Fernandes; Guillaume Johnson; Brent McFerran; Jian Ni; Vladimir Pavlov; Francine Petersen; Lisa Scheer; Yan Vieites; Keith Wilcox
errShare
errSave
A potential win-win-win strategy when pruning the direct channel: Motivating retailers to migrate to a designated intermediary
errJOURNAL OF RETAILING
IF10.2
err2024-12-01
err0
PREAI
errAnand, Divya; Crecelius, Andrew T.; Lawrence, Justin M.; Scheer, Lisa K.
errShare
errSave
Constructive Resistance in the Frontlines: How Frontline Employees' Resistance to Customer Incivility Affects Customer Observers
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2022-11-29
err10
PREAI
errKamran-Disfani, Omid; Bagherzadeh, Ramin; Bhattarai, Ashok; Farhang, Maryam; Scheer, Lisa K.
errShare
errSave
The opportunities and costs of highly involved organizational buyers
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2022-05-07
err6
PREAI
errMcClure, Colleen E.; Lawrence, Justin M.; Arnold, Todd J.; Scheer, Lisa K.
errShare
errSave
Boundary spanner corruption: a potential dark side of multi-level trust in marketing relationships
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2022-03-02
err14
errOAAI
errForkmann, Sebastian; Webb, Jonathan; Henneberg, Stephan C.; Scheer, Lisa K.
errShare
errSave
Salesperson Dual Agency in Price Negotiations
errJOURNAL OF MARKETING
IF10.4
err2021-01-19
err22
PREAI
errLawrence, Justin M.; Scheer, Lisa K.; Crecelius, Andrew T.; Lam, Son K.
errShare
errSave
Commentary: Governing Technology-Enabled Omnichannel Transactions
errJOURNAL OF MARKETING
IF10.4
err2020-12-11
err8
PREAI
errJohn, George; Scheer, Lisa K.
errShare
errSave
When it pays to have a friend on the inside: contingent effects of buyer advocacy on B2B suppliers
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2019-07-16
err19
PREAI
errLawrence, Justin M.; Crecelius, Andrew T.; Scheer, Lisa K.; Lam, Son K.
errShare
errSave
Multichannel Strategies for Managing the Profitability of Business-to-Business Customers
errJOURNAL OF MARKETING RESEARCH
IF5
err2019-03-25
err31
PREAI
errLawrence, Justin M.; Crecelius, Andrew T.; Scheer, Lisa K.; Patil, Ashutosh
errShare
errSave
Three challenging trends for marketing strategy - and B2B-doctoral education
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2019-01-16
err2
PREAI
errScheer, Lisa
errShare
errSave
Effects of channel members' customer-centric structures on supplier performance
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2018-10-06
err22
PREAI
errCrecelius, Andrew T.; Lawrence, Justin M.; Lee, Ju-Yeon; Lam, Son K.; Scheer, Lisa K.
errShare
errSave
Dependence and interdependence in marketing relationships: meta-analytic insights
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2014-11-30
err108
PREAI
errScheer, Lisa K.; Miao, C. Fred; Palmatier, Robert W.
errShare
errSave
The effects of supplier capabilities on industrial customers' loyalty: the role of dependence
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2009-01-20
err111
PREAI
errScheer, Lisa K.; Miao, C. Fred; Garrett, Jason
errShare
errSave
Trust at different organizational levels
errJOURNAL OF MARKETING
IF10.4
err2008-03-01
err170
PREAI
errFang, Eric (Er); Palmatier, Robert W.; Scheer, Lisa K.; Li, Ning
errShare
errSave
Achieving relationship marketing effectiveness in business-to-business exchanges
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2007-10-25
err183
PREAI
errPalmatier, Robert W.; Scheer, Lisa K.; Evans, Kenneth R.; Arnold, Todd J.
errShare
errSave
Use of relationship marketing programs in building customer-salesperson and customer-firm relationships: Differential influences on financial outcomes
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2007-09-01
err194
PREAI
errPalmatier, Robert W.; Scheer, Lisa K.; Houston, Mark B.; Evans, Kenneth R.; Gopalakrishna, Srinath
errShare
errSave
Customer loyalty to whom? Managing the benefits and risks of salesperson-owned loyalty
errJOURNAL OF MARKETING RESEARCH
IF5
err2007-05-01
err433
PREAI
errPalmatier, Robert W.; Scheer, Lisa K.; Steenkamp, Jan-Benedict E. M.
errShare
errSave
Reactions to perceived inequity in US and Dutch interorganizational relationships
errACADEMY OF MANAGEMENT JOURNAL
IF10.5
err2003-06-01
err195
errOAAI
errScheer, LK; Kumar, N; Steenkamp, JBEM
errShare
errSave

Research Directions

The data has not been retrieved yet.
Co-authors
Cooperation Journals
J
Jan‐Benedict E.M. Steenkamp
H-index: 80 · Papers: 212
R
Robert W. Palmatier
H-index: 57 · Papers: 245
S
Stephan C. Henneberg
H-index: 46 · Papers: 250
G
George John
H-index: 40 · Papers: 85
L
Louis W. Stern
H-index: 40 · Papers: 134
View more