Lee G. Cooper - Publications, H-index & Citations | 科言猫

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Lee G. Cooper

机构信息待补充

23H指数

72论文数

3.4K被引数

收录论文 10

发表时间

Assessing potential threats to incumbent brands: New product positioning under price competition in a multisegmented market

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2005-06-01

32

OAAI

Rhim, H; Cooper, LG

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Strategic marketing planning for radically new products

JOURNAL OF MARKETING

IF10.4

2000-01-01

136

OAAI

Cooper, LG

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PromoCast™:: A new forecasting method for promotion planning

the academy of marketing science

IF4.9

1999-08-01

74

OAAI

Cooper, LG; Baron, P; Levy, W; Swisher, M; Gogos, P

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Building market structures from consumer preferences

JOURNAL OF MARKETING RESEARCH

IF5

1996-08-01

59

OAAI

Cooper, LG; Inoue, A

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Competitive-component analysis: A new approach to calibrating asymmetric market-share models

JOURNAL OF MARKETING RESEARCH

IF5

1996-05-01

12

OAAI

Cooper, LG; Klapper, D; Inoue, A

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TRUTH IN CONCENTRATION IN THE LAND OF (80/20) LAWS

the academy of marketing science

IF4.9

1993-05-01

52

OAAI

SCHMITTLEIN, DC; COOPER, LG; MORRISON, DG

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THE DISCOUNTING OF DISCOUNTS AND PROMOTION THRESHOLDS

JOURNAL OF CONSUMER RESEARCH

IF6.4

1992-12-01

234

OAAI

GUPTA, S; COOPER, LG

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MODELING ASYMMETRIC COMPETITION

the academy of marketing science

IF4.9

1988-11-01

117

OAAI

CARPENTER, GS; COOPER, LG; HANSSENS, DM; MIDGLEY, DF

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DO WE NEED CRITICAL RELATIVISM - ON METHOD IN CONSUMER RESEARCH - COMMENTS

JOURNAL OF CONSUMER RESEARCH

IF6.4

1987-06-01

5

OAAI

COOPER, LG

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STANDARDIZING VARIABLES IN MULTIPLICATIVE CHOICE MODELS

JOURNAL OF CONSUMER RESEARCH

IF6.4

1983-06-01

71

OAAI

COOPER, LG; NAKANISHI, M

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