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K

Kirthi Kalyanam

Santa Clara University

21H指数
44论文数
2.6K被引数
收录论文 18
发表时间
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Long Lags and Large Returns: Experimental Evidence from Advertising to Businesses长期滞后与高额回报：从广告到企业的实验证据
errMANAGEMENT SCIENCE
IF4.9
err2025-02-12
err0
PREAI
errThomas, Michael; Goic, Marcel; Kalyanam, Kirthi
err分享
err收藏
The Impact of App Crashes on Consumer Engagement应用崩溃对消费者参与度的影响
errJOURNAL OF MARKETING
IF10.4
err2024-11-22
err1
PREAI
errShi, Savannah Wei; Lee, Seoungwoo; Kalyanam, Kirthi; Wedel, Michel
err分享
err收藏
The roles of multiple channels in predicting website visits and purchases: Engagers versus closers
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2022-09-01
err7
PREAI
errGoic, Marcel; Jerath, Kinshuk; Kalyanam, Kirthi
err分享
err收藏
Basket Composition and Choice Among Direct Channels: A Latent State Model of Shopping Costs
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-01-31
err9
PREAI
errKalyanam, Kirthi; Lenk, Peter; Rhee, Eddie
err分享
err收藏
Touchable Apps: Exploring the Usage of Touch Features and Their Impact on Engagement
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-01-31
err17
PREAI
errShi, Savannah Wei; Kalyanam, Kirthi
err分享
err收藏
How Technology is Changing Retail技术如何改变零售业
errJOURNAL OF RETAILING
IF10.2
err2021-03-01
err224
PREAI
errShankar, Venkatesh; Kalyanam, Kirthi; Setia, Pankaj; Golmohammadi, Alireza; Tirunillai, Seshadri; Douglass, Tom; Hennessey, John; Bull, J. S.; Waddoups, Rand
err分享
err收藏
An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing
errJOURNAL OF MARKETING RESEARCH
IF5
err2019-03-29
err60
PREAI
errSahni, Navdeep S.; Narayanan, Sridhar; Kalyanam, Kirthi
err分享
err收藏
Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach
errthe academy of marketing science
IF4.9
err2015-05-01
err112
PREAI
errNarayanan, Sridhar; Kalyanam, Kirthi
err分享
err收藏
Strategic Online and Offline Retail Pricing: A Review and Research Agenda战略性在线和离线零售定价: 回顾与研究议程
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2010-05-01
err111
PREAI
errGrewal, Dhruv; Janakiraman, Ramkumar; Kalyanam, Kirthi; Kannan, P. K.; Ratchford, Brian; Song, Reo; Tolerico, Stephen
err分享
err收藏
From Volume to Value: MANAGING THE VALUE-ADD RESELLER CHANNEL AT CISCO SYSTEMS
errCALIFORNIA MANAGEMENT REVIEW
IF7.3
err2009-11-01
err11
PREAI
errKalyanam, Kirthi; Brar, Surinder
err分享
err收藏
In interactive marketing: The case of viral marketing at Plaxo
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2007-08-01
err27
errOAAI
errKalyanam, Kirthi; McIntyre, Shelby; Masonis, J. Todd
err分享
err收藏
Deconstructing each item's category contribution
errthe academy of marketing science
IF4.9
err2007-05-01
err51
PREAI
errKalyanam, Kirthi; Borle, Sharad; Boatwright, Peter
err分享
err收藏
The e-marketing mix: A contribution of the e-tailing wars
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2002-10-01
err121
PREAI
errKalyanam, K; McIntyre, S
err分享
err收藏
A decision support system for Vendor Managed Inventory
errJOURNAL OF RETAILING
IF10.2
err2000-10-01
err162
errOAAI
errAchabal, DD; McIntyre, SH; Smith, SA; Kalyanam, K
err分享
err收藏
Estimating irregular pricing effects: A stochastic spline regression approach
errJOURNAL OF MARKETING RESEARCH
IF5
err1998-02-01
err81
PREAI
errKalyanam, K; Shively, TS
err分享
err收藏
Incorporating demographic variables in brand choice models: An indivisible alternatives framework
errthe academy of marketing science
IF4.9
err1997-05-01
err62
PREAI
errKalyanam, K; Putler, DS
err分享
err收藏
Pricing decisions under demand uncertainty: A Bayesian mixture model approach
errthe academy of marketing science
IF4.9
err1996-08-01
err42
PREAI
errKalyanam, K
err分享
err收藏
A Bayesian approach for estimating target market potential with limited geodemographic information
errJOURNAL OF MARKETING RESEARCH
IF5
err1996-05-01
err22
PREAI
errPutler, DS; Kalyanam, K; Hodges, JS
err分享
err收藏

研究方向

暂无研究方向
合作学者
合作期刊
D
Dhruv Grewal
H 指数: 100 · 论文数: 358
M
Michel Wedel
H 指数: 75 · 论文数: 338
P
P.K. Kannan
H 指数: 52 · 论文数: 196
B
Brian T. Ratchford
H 指数: 42 · 论文数: 143
V
Venkatesh Shankar
H 指数: 40 · 论文数: 117
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