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Srabanti Mukherjee

indian institute of technology kharagpur

20H指数
71论文数
1.5K被引数
收录论文 27
发表时间
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Aspirations in duality: how upward social cohesion shapes the social fabric of the bottom of the pyramid consumers二元性中的抱负：上层社会凝聚力如何塑造金字塔底层消费者的社会结构
errJournal of Business Research
IF9.8
err2026-08-25
err0
PREAI
errPreeti Pandey; Srabanti Mukherjee; Biplab Datta
err分享
err收藏
What drives tourists to rural destinations? Investigating the role of perceived value in building travel intention是什么驱动游客前往乡村旅游目的地？探究感知价值在构建旅游意向中的作用
errTourism Recreation Research
IF2.6
err2026-05-15
err0
PREAI
errVikas Choudhary; Srabanti Mukherjee
err分享
err收藏
Understanding Value-Based Adoption of Virtual Reality (VR): The Role of Content, Regret, and Task-Technology Fit理解基于价值的虚拟现实（VR）采纳：内容、后悔和任务-技术匹配的作用
errJournal of Global Marketing
IF4.3
err2026-04-29
err0
PREAI
errPankaj Vishwakarma; Srabanti Mukherjee; Biplab Datta; Haywantee Ramkissoon
err分享
err收藏
Unveiling the dark side of technology adoption: discontinuance intention through negative expectation and cognitive dissonance theories揭示技术采纳的阴暗面：基于负面期望理论和认知失调理论的中止意图
errJournal of Marketing Theory and Practice
IF5.3
err2026-04-08
err0
PREAI
errAditya Ranjan; Srabanti Mukherjee
err分享
err收藏
BOP’s dilemma: is jugaad an innovation or an invisible burden?底层市场（BOP）的困境：jugaad 是创新还是无形负担？
errJournal of Consumer Marketing
IF3.3
err2026-03-18
err0
PREAI
errJayashree Sutar; Srabanti Mukherjee
err分享
err收藏
Advancing Rural Tourism: A Framework-Based Review and Empirical Insights推进乡村旅游：基于框架的综述与实证见解
errJournal of Quality Assurance in Hospitality and Tourism
IF2.3
err2026-03-16
err0
PREAI
errVikas Choudhary; Biplab Datta; Srabanti Mukherjee
err分享
err收藏
Counterfeit-induced cognitive dissonance in BOP consumers: a two-stage SEM-ANN prognostic approachBOP消费者中由假冒产品引发的认识失调：一种两阶段SEM-ANN预测方法
errJournal of Marketing Theory and Practice
IF5.3
err2025-09-09
err0
PREAI
errAnneswa Bose; Srabanti Mukherjee; Ram Babu Roy
err分享
err收藏
Rural Tourism: A Hybrid Review and Future Research Agenda乡村旅游：一项混合式综述与未来研究议程
errINTERNATIONAL JOURNAL OF CONSUMER STUDIES
IF7.6
err2025-01-25
err0
PREAI
errChoudhary, Vikas; Datta, Biplab; Mukherjee, Srabanti
err分享
err收藏
Counterfeit conundrum: Insights into bottom of the pyramid consumer behavior in India假冒难题: 洞察印度金字塔底部的消费者行为
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2025-01-01
err0
PREAI
errMukherjee, Srabanti; Datta, Biplab
err分享
err收藏
Can Multi-Sensory Affordance Mitigate the Shortcomings of Metaverse offerings?
errJOURNAL OF MARKETING THEORY AND PRACTICE
IF5.3
err2024-09-26
err1
PREAI
errPandey, Devansh; Mukherjee, Srabanti
err分享
err收藏
Effect of Rich Electronic Word of Mouth (eWOM) to Predict Online Purchase Intention in Indian Context Using the Cognitive Theory of Multimedia Learning and SEM-FsQCA
errINTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION
IF4.9
err2024-04-14
err3
PREAI
errRoy, Gobinda; Datta, Biplab; Mukherjee, Srabanti; Paul, Indrani
err分享
err收藏
Voting decision-making of low-income consumers: Literature review and research agenda
errINTERNATIONAL JOURNAL OF CONSUMER STUDIES
IF7.6
err2023-03-14
err1
PREAI
errMukherjee, Srabanti; Datta, Biplab; Singh, Ramendra
err分享
err收藏
Impact of perceived value on the online purchase intention of base of the pyramid consumers感知价值对金字塔基地消费者在线购买意愿的影响
errINTERNATIONAL JOURNAL OF CONSUMER STUDIES
IF7.6
err2023-02-20
err23
errOAAI
errSrivastava, Abhinav; Mukherjee, Srabanti; Datta, Biplab; Shankar, Amit
err分享
err收藏
Impact of political marketing strategies on the BOP voters in India
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2022-06-27
err4
PREAI
errMukherjee, Srabanti; Srivastava, Abhinav; Datta, Biplab; Sengupta, Subhojit
err分享
err收藏
Role of personal values on revisiting green hotels: a hierarchical value map approach
errTOURISM RECREATION RESEARCH
IF2.6
err2022-06-06
err12
PREAI
errSreen, Naman; Mukherjee, Srabanti; Jebarajakirthy, Charles; Kumar, Sushant; Sharma, Hitesh
err分享
err收藏
Improving base-of-the-pyramid consumer welfare through mobile technology services
errJOURNAL OF SERVICES MARKETING
IF4.5
err2022-01-31
err13
PREAI
errPandey, Devansh; Mukherjee, Srabanti; Das, Gopal; Zhang, Jonathan Z.
err分享
err收藏
Influence of prior reviews about a firm and its alliance partners on reviewers' feedback: evidence from the airline industry
errJOURNAL OF SERVICE THEORY AND PRACTICE
IF4.4
err2021-02-23
err5
PREAI
errChatterjee, Swagato; Mukherjee, Srabanti; Datta, Biplab
err分享
err收藏
Triggers of aspirational consumption at the base of the Pyramid: a qualitative inquiry from Indian context
errJOURNAL OF STRATEGIC MARKETING
IF3.1
err2021-02-21
err15
PREAI
errSrivastava, Abhinav; Mukherjee, Srabanti; Jebarajakirthy, Charles
err分享
err收藏
Webrooming and showrooming: a multi-stage consumer decision process
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2021-02-16
err17
PREAI
errMukherjee, Srabanti; Chatterjee, Swagato
err分享
err收藏
The phenomenon of purchasing second-hand products by the BOP consumers
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2020-11-01
err47
PREAI
errMukherjee, Srabanti; Datta, Biplab; Paul, Justin
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
J
Justin Paul
H 指数: 89 · 论文数: 295
H
Haywantee Ramkissoon
H 指数: 54 · 论文数: 265
C
Charles Jebarajakirthy
H 指数: 38 · 论文数: 104
A
Amit Shankar
H 指数: 36 · 论文数: 124
G
Gopal Das
H 指数: 28 · 论文数: 87
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