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O

Oliver J. Rutz

University of Washington

16H指数
25论文数
1.9K被引数
收录论文 14
发表时间
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Enhanced sales forecasting model using textual search data: Fusing dynamics with big data
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2024-12-01
err2
PREAI
errBorah, Abhishek; Rutz, Oliver
err分享
err收藏
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2023-09-01
err0
PREAI
errSonnier, Garrett P.; Rutz, Oliver J.; Ward, Adrian F.
err分享
err收藏
Measuring and forecasting mobile game app engagement测量和预测移动游戏app参与度
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2019-06-01
err51
PREAI
errRutz, Oliver; Aravindakshan, Ashwin; Rubel, Olivier
err分享
err收藏
Endogeneity and marketing strategy research: an overview
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2019-02-23
err148
errOAAI
errRutz, Oliver J.; Watson, George F.
err分享
err收藏
A New Method to Aid Copy Testing of Paid Search Text Advertisements
errJOURNAL OF MARKETING RESEARCH
IF5
err2017-12-01
err17
PREAI
errRutz, Oliver J.; Sonnier, Garrett P.; Trusov, Michael
err分享
err收藏
Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2015-03-14
err165
PREAI
errSrinivasan, Shuba; Rutz, Oliver J.; Pauwels, Koen
err分享
err收藏
Managing Blood Donations with Marketing通过营销管理献血
errthe academy of marketing science
IF4.9
err2015-03-01
err25
PREAI
errAravindakshan, Ashwin; Rubel, Olivier; Rutz, Oliver
err分享
err收藏
How Online Consumer Segments Differ in Long-term Marketing Effectiveness
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2014-11-01
err26
PREAI
errReimer, Kerstin; Rutz, Oliver J.; Pauwels, Koen
err分享
err收藏
A Latent Instrumental Variables Approach to Modeling Keyword Conversion in Paid Search Advertising
errJOURNAL OF MARKETING RESEARCH
IF5
err2012-06-01
err124
PREAI
errRutz, Oliver J.; Bucklin, Randolph E.; Sonnier, Garrett P.
err分享
err收藏
Zooming In on Paid Search Ads-A Consumer-Level Model Calibrated on Aggregated Data
errthe academy of marketing science
IF4.9
err2011-09-01
err75
PREAI
errRutz, Oliver J.; Trusov, Michael
err分享
err收藏
A Dynamic Model of the Effect of Online Communications on Firm Sales
errthe academy of marketing science
IF4.9
err2011-07-01
err165
PREAI
errSonnier, Garrett P.; McAlister, Leigh; Rutz, Oliver J.
err分享
err收藏
Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits?
errthe academy of marketing science
IF4.9
err2011-07-01
err102
PREAI
errRutz, Oliver J.; Trusov, Michael; Bucklin, Randolph E.
err分享
err收藏
The Evolution of Internal Market Structure
errthe academy of marketing science
IF4.9
err2011-03-01
err11
PREAI
errRutz, Oliver J.; Sonnier, Garrett P.
err分享
err收藏
From Generic to Branded: A Model of Spillover in Paid Search Advertising
errJOURNAL OF MARKETING RESEARCH
IF5
err2011-02-01
err267
errOAAI
errRutz, Oliver J.; Bucklin, Randolph E.
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
K
Koen Pauwels
H 指数: 47 · 论文数: 216
R
Randolph E. Bucklin
H 指数: 36 · 论文数: 72
L
Leigh McAlister
H 指数: 35 · 论文数: 79
S
Shuba Srinivasan
H 指数: 25 · 论文数: 95
A
Adrian F. Ward
H 指数: 18 · 论文数: 49
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