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S

Shuba Srinivasan

Boston University

25H指数
95论文数
4.5K被引数
收录论文 28
发表时间
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The size of the same-week promotion bump—Drivers and their implications同周促销提升幅度的大小——驱动因素及其影响
errJournal of the Academy of Marketing Science
IF10.1
err2026-03-30
err0
PREAI
errAnthony Koschmann; Scott A. Neslin; Shuba Srinivasan; Paul Wolfson
err分享
err收藏
Advertising sequence response dynamics and the impact of retail environments广告序列响应动力学及零售环境的影响
errJournal of Retailing
IF10.2
err2025-08-22
err0
errOAAI
errMaarten J. Gijsenberg; Julien Schmitt; Jaap E. Wieringa; Shuba Srinivasan
err分享
err收藏
Response to Effectiveness of Medical Student Counseling for Hospitalized Patients Addicted to Tobacco
errJOURNAL OF GENERAL INTERNAL MEDICINE
IF4.2
err2023-09-18
err0
errOAAI
errSatish, Priyanka; Khetan, Aditya; Shah, Dharav; Srinivasan, Shuba; Balakrishnan, Rojith; Padmanandan, Arun; Hejjaji, Vittal; Hull, Leland; Samuel, Reema; Josephson, Richard
err分享
err收藏
Direct mail to prospects and email to current customers? Modeling and field-testing multichannel marketing
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2023-08-05
err4
errOAAI
errValenti, Albert; Srinivasan, Shuba; Yildirim, Gokhan; Pauwels, Koen
err分享
err收藏
Effectiveness of Medical Student Counseling for Hospitalized Patients Addicted to Tobacco (MS-CHAT): a Randomized Controlled Trial
errJOURNAL OF GENERAL INTERNAL MEDICINE
IF4.2
err2023-06-07
err3
errOAAI
errSatish, Priyanka; Khetan, Aditya; Shah, Dharav; Srinivasan, Shuba; Balakrishnan, Rojith; Padmanandan, Arun; Hejjaji, Vittal; Hull, Leland; Samuel, Reema; Josephson, Richard
err分享
err收藏
Advertising's sequence of effects on consumer mindset and sales: A comparison across brands and product categories
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2023-06-01
err3
PREAI
errValenti, Albert; Yildirim, Gokhan; Vanhuele, Marc; Srinivasan, Shuba; Pauwels, Koen
err分享
err收藏
The marketing-finance interface: A new integrative review of metrics, methods, and findings and an agenda for future research
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2021-12-01
err72
errOAAI
errEdeling, Alexander; Srinivasan, Shuba; Hanssens, Dominique M.
err分享
err收藏
The asymmetric effect of warranty payments on firm value: The moderating role of advertising, R&D, and industry concentration
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2021-12-01
err10
PREAI
errKurt, Didem; Pauwels, Koen; Kurt, Ahmet C.; Srinivasan, Shuba
err分享
err收藏
The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2020-12-01
err65
errOAAI
errBayer, Emanuel; Srinivasan, Shuba; Riedl, Edward J.; Skiera, Bernd
err分享
err收藏
How CEO/CMO characteristics affect innovation and stock returns: findings and future directions
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2020-07-03
err87
PREAI
errYou, Ya; Srinivasan, Shuba; Pauwels, Koen; Joshi, Amit
err分享
err收藏
The Impact of Online Product Reviews on Product Returns
errINFORMATION SYSTEMS RESEARCH
IF5.1
err2018-09-01
err171
PREAI
errSahoo, Nachiketa; Dellarocas, Chrysanthos; Srinivasan, Shuba
err分享
err收藏
How Do Franchise Ownership Structure and Strategic Investment Emphasis Influence Stock Returns and Risks?
errJOURNAL OF RETAILING
IF10.2
err2017-09-01
err17
PREAI
errHsu, Liwu; Kaufmann, Patrick; Srinivasan, Shuba
err分享
err收藏
The impact of brand familiarity on online and offline media synergy
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2016-12-01
err48
errOAAI
errPauwels, Koen; Demirci, Ceren; Yildirim, Gokhan; Srinivasan, Shuba
err分享
err收藏
Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2015-03-14
err165
PREAI
errSrinivasan, Shuba; Rutz, Oliver J.; Pauwels, Koen
err分享
err收藏
Brand architecture strategy and firm value: how leveraging, separating, and distancing the corporate brand affects risk and returns
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2015-01-20
err79
PREAI
errHsu, Liwu; Fournier, Susan; Srinivasan, Shuba
err分享
err收藏
Consumer Attitude Metrics for Guiding Marketing Mix Decisions
errthe academy of marketing science
IF4.9
err2014-07-01
err85
errOAAI
errHanssens, Dominique M.; Pauwels, Koen H.; Srinivasan, Shuba; Vanhuele, Marc; Yildirim, Gokhan
err分享
err收藏
Optimal Advertising When Envisioning a Product-Harm Crisis
errthe academy of marketing science
IF4.9
err2011-11-01
err96
PREAI
errRubel, Olivier; Naik, Prasad A.; Srinivasan, Shuba
err分享
err收藏
Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective
errJOURNAL OF MARKETING
IF10.4
err2011-01-01
err99
errOAAI
errOsinga, Ernst C.; Leeflang, Peter S. H.; Srinivasan, Shuba; Wieringa, Jaap E.
err分享
err收藏
Estimating Cannibalization Rates for Pioneering Innovations
errthe academy of marketing science
IF4.9
err2010-11-01
err47
PREAI
errvan Heerde, Harald J.; Srinivasan, Shuba; Dekimpe, Marnik G.
err分享
err收藏
Mind-Set Metrics in Market Response Models: An Integrative Approach
errJOURNAL OF MARKETING RESEARCH
IF5
err2010-08-01
err187
errOAAI
errSrinivasan, Shuba; Vanhuele, Marc; Pauwels, Koen
err分享
err收藏

研究方向

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合作学者
合作期刊
P
Philip Hans Franses
H 指数: 67 · 论文数: 913
F
Frank M. Bass
H 指数: 53 · 论文数: 147
M
Marnik G. Dekimpe
H 指数: 52 · 论文数: 248
P
Peter S. H. Leeflang
H 指数: 48 · 论文数: 286
K
Koen Pauwels
H 指数: 47 · 论文数: 216
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